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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Automated emails average over 70% higher open rates and 152% higher click-through rates than “business as usual” marketing messages ( Campaign Monitor ). Add case studies to email campaigns, workflows, newsletters, and even your email signature to build brand awareness and nurture leads. Add to Your Blog. Source: Wyzowl.

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Five Brand Building Tips for B2B Businesses

Webbiquity

Create your own online platform such as a blog or customer community , and use it to consistently produce high-quality content that is interesting and useful for your target audience. Once you have great content, you can amplify it across social networks like Facebook Twitter, Pinterest, and LinkedIn.

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Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog

Writing on the Web

Here are ten ways to increase traffic flow to your blog: Put your blog in your email signature. Related posts: Content Marketing Results: 18 Ways to NOT Get Blog Traffic. Michael Martine’s Best Blog Traffic Tips. Using a Business Blog: Are You Hard to Find on the Web?

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9 Awesome Ways to Market a Business Blog

Hubspot

While content works, bloggers need to employ other tactics to help market their business blog to aid the achievement of their business objectives. Leverage Employees and Customers - The people who already know and work for/with your company are a great source of reach for your business blog content.

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How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity

Webbiquity

Build links to your blog from every possible source. Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Promote your blog posts to your relevant LinkedIn groups.

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7 Missed Social Media Lead Generation Opportunities

Hubspot

No Blog CTA - Business blogs are great, because they are a social media asset that a company owns and completely controls. Businesses that blog get 55% more website traffic than those that don’t. Forgetting to include a signature with a link is a major mistake.

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How to Be an Awesome Blog Commenter

Hubspot

On platforms battling spam and narcissistic one-sided dialogues, the true social value lies with businesses and individuals that communicate in meaningful ways. This post will discuss how to be a thoughtful and engaged commenter, whether you are active in the blogosphere or on LinkedIn, Twitter, Facebook and message boards.