Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Search engines don’t convert, people do.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

NuSpark Consulting

OCTOBER 28, 2011

Give me some reasons how a blog on my site can contribute to lead generation and business growth”. Because Google and other search engines place so much emphasis on frequency and quality content, committing to the creation and regular delivery of a blog is one of the best ways to raise your position in organic search.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Writing on the Web

FEBRUARY 7, 2011

Perhaps you don’t mind – or even enjoy – updating your blog. However, blogs work best as referral generating machines when they get updated regularly with exciting, innovative, search engine friendly content.Say you want to take a three-month business trip (or, God forbid, well earned vacation). That’s great.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Webbiquity

APRIL 10, 2018

LinkedIn Pulse ). Understand the majority of the engineer’s buying journey has moved online, and nearly all engineers prefer to do online research and evaluate vendors before talking to sales (not exactly a shock). Engineers view Google as the most valuable content resource, followed by vendor websites. HubSpot ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

DECEMBER 28, 2010

And to be fair, even with all of the changes in search over the past year , those basics remain vitally important to search success. While there are several benefits of business blogging beyond SEO, the ability of a blog to enhance an organization’s presence in search is substantial.

SEO 100

SEO Enterprise Management Digg Press 100

Writing on the Web

NOVEMBER 14, 2012

I’ve said it before, and I’ll say it again: a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business? And they do go to Facebook , Twitter , and LinkedIn.

SEO 100

SEO Internet Marketing Business Blogging Traffic 100

KoMarketing Associates

DECEMBER 27, 2012

We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. 50 Things Every Link Builder Needs to Know - Julie Joyce, Search Engine Land. 21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. Casie Gillette.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. The first step to improving digital marketing results is to understand the emerging trends and best practices.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Go Beyond SEO

JULY 27, 2018

One third of all potential clients start their search online, so you need to make sure your website is easy to find, up-to-date, and mobile ready. 57 percent of users say they won’t recommend a business with a poorly designed mobile site. Nowadays, many people start their searches on their smartphone. Lawyer Video Marketing.

Budget Programs 84

Budget Programs Work Management Planning Marketing Management 84

Atomic Reach

JANUARY 3, 2019

According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. She is a speaker, author, and current member of the LinkedIn Influencer program.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Marketing Insider Group

FEBRUARY 23, 2021

Add to Your Blog. Another place you can repurpose case study content is on your business blog. LinkedIn is a great channel to utilize. Marketing Insider Group specializes in blog writing and subscription and content marketing strategy. Your competitors likely already have. Source: Wyzowl.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

ClearVoice

DECEMBER 8, 2020

For example, A recent HubSpot article suggests posting to 2-5 times per week on LinkedIn while the cadence for Twitter is drastically different due to its chronological, real-time audience consumption. Since the platform is more of a search engine , it’s possible to have a small number of followers with higher monthly views.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

PureB2B

NOVEMBER 13, 2017

As a B2B company, one of your ultimate goals is to be found on the first page of search engines for targeted keywords. Once you start building a reputation on search engines, more prospects will be able to find you when they’re looking for products and services related to your offering. 3 Social Media.

Lead Generation 86

Lead Generation Sales Qualified Leads Advertising Channels Word of Mouth 86

Go Beyond SEO

JULY 27, 2018

One third of all potential clients start their search online, so you need to make sure your website is easy to find, up-to-date, and mobile ready. 57 percent of users say they won’t recommend a business with a poorly designed mobile site. Nowadays, many people start their searches on their smartphone. Lawyer Video Marketing.

Budget Programs 68

Budget Programs Work Management Planning Marketing Management 68

Hubspot

APRIL 13, 2011

However, having a successful business blog not only supports lead generation; it also provides thoughtful engaging content needed to be successful on social media. While blogging is important, it can also be challenging. 7 Ways to Take Your Business Blog to the Next Level. Photo Credit: moyogo.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Writing on the Web

JULY 26, 2010

. “My clients aren’t surfing the Web reading blogs.&#. “Oh, that means I’ve got to write about my business every week?&#. It’s not likely they go online looking for you, your business or your blog. But they do go to search engines and they type in questions with keywords.

Ning 100

Ning Business Digg Buzz 100

Go Beyond SEO

JULY 27, 2018

One third of all potential clients start their search online, so you need to make sure your website is easy to find, up-to-date, and mobile ready. 57 percent of users say they won’t recommend a business with a poorly designed mobile site. Nowadays, many people start their searches on their smartphone. Lawyer Video Marketing.

Budget Programs 60

Budget Programs Work Management Planning Marketing Management 60

Writing on the Web

JULY 12, 2011

This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Do you litter your blog writing and web pages with keywords so the search engine spiders can find you? You’re writing for people, not search engines.

SEO 100

SEO Tips Content Marketing Digg 100

PureB2B

NOVEMBER 13, 2017

As a B2B company, one of your ultimate goals is to be found on the first page of search engines for targeted keywords. Once you start building a reputation on search engines, more prospects will be able to find you when they’re looking for products and services related to your offering. 3 Social Media.

Lead Generation 62

Lead Generation Sales Qualified Leads Webinar Metrics Word of Mouth 62

Webbiquity

JUNE 25, 2012

Blogging: for any new business blog, traffic typically starts out modest but grows over time. One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership. The major search engines also seem to give blogs more respect over time.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Writing on the Web

JUNE 9, 2011

I’ve said it before, and I’ll say it again: a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business? Share this on LinkedIn.

Digg 100

Digg Buzz Blogger Internet Marketing 100

Webbiquity

AUGUST 23, 2011

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. So where does blog traffic come from, and how does this change over time? Looking at data from the Webbiquity blog, several trends are apparent. Search is the top source of traffic for most blogs over time.

Traffic 100

Traffic RSS Social Media Social Networks 100

B2B Marketing Traction

AUGUST 22, 2011

My conclusion is that as long as you are blogging about your company, industry, products and services, you should set up the blog within your business website to add valuable relevant content and drive more traffic to the site. Having both a website and blog with separate domains would allow you to have four results per page.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

Hubspot

JUNE 16, 2020

This is done by referencing the search queries your customers type in on Google. On-Page SEO raises the chance of search engines choosing your articles to populate search engine results pages (SERPs). Compose a relevant title — The title of your post is the first thing many readers (including search engines) see.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

OCTOBER 12, 2010

Most business bloggers understand that it is important to create interesting content on a frequent and consistent basis. Bloggers understand that their reward for this content is increased traffic and leads from search engines, social media, and other sources.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Hubspot

NOVEMBER 23, 2011

You're (probably) not business blogging just for fun. Make sure your blog includes a call-to-action so readers don't get to the end of your post and leave your website. Lots of people have stopped writing meta descriptions since it became clear search engines don't consider them when deciding search rankings.

Business Blogging 28

Business Blogging PageRank Business Tagging 28

Writing on the Web

APRIL 7, 2011

Fortunately, before I publish I run an analysis for how a post will score with the search engines using Scribe , a great tool. But if you don’t use Scribe you could be publishing stuff that search engines don’t grasp. Share this on LinkedIn. Yeah, I know that’s ridiculous. Understandable.

Digg 100

Digg Content Buzz Blogger 100

Webbiquity

FEBRUARY 8, 2011

Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. So what’s next for B2B blogging?

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Hubspot

NOVEMBER 17, 2020

Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blog Pros and Cons. The Benefits of Blogging. DemandMetric ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Webbiquity

JUNE 21, 2010

A blog lets you attract readers with your knowledge, interests, opinions and observations in a way your website can’t, expanding your circle of influence and business relationships. Search engine visibility. from news stories, articles and other blogs) than website content. . Share this on LinkedIn.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Albacross

MARCH 19, 2019

With the knowledge of how to get traffic to a website and market effectively online, you can be within reach of people who are actually searching for your products or business model. A blog will help brand you as a leader in your company and is great for building trust and prospects for your business.

Lead Generation 58

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 58

Hubspot

JULY 23, 2010

Give your readers something to chew on – A blog post should be 400-600 words on average. Search Engine Optimization Basics - As you create remarkable content you will want to optimize that content for search engines as well as users. Have the icons display alongside your blog posts. Blog Checklist.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Writing on the Web

NOVEMBER 1, 2010

What are the steps you need to follow to ensure each blog post is optimized for search engines as well as for your readers’ interests? Share this on LinkedIn. Blog Checklist: 10 Items BEFORE You Publish… 6 Tips for Speed Blogging: The Blog Squad in Action. Oh my… there are a lot.

Tips 100

Tips Digg Social Media Buzz 100

Writing on the Web

SEPTEMBER 26, 2012

Optimize for search engines. Handy hint : subscribe to ScribeSEOTool and learn how to optimize each blog post with a handy checklist!). Related posts: Content Marketing Results: 18 Ways to NOT Get Blog Traffic. Michael Martine’s Best Blog Traffic Tips. Using a Business Blog: Are You Hard to Find on the Web?

Traffic 100

Traffic Blogger RSS Opinions 100