103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
Webbiquity
NOVEMBER 12, 2013
B2B PR Sense Blog ). 60% of B2B marketers identify lead generation as their top online marketing challenge. Which lead gen tactics work best? Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. Yet less half utilize webcasts and just 20% create e-books.
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