Writing on the Web

DECEMBER 12, 2012

Should my business website focus on keywords and getting search engine results ? Perhaps a more important question is “How do I make the most of each of my web pages so that my business and I get found, get known, and get clients ?” You need to make your keywords obvious. Or quality content for customers ?

SEO 100

SEO Marketing Websites Business Content 100

Hubspot

JULY 13, 2010

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. But as a CEO, you don’t need to get caught up in the details of your company’s online marketing efforts. As a busy CEO, you likely don’t have much time. Why Online Marketing Is Important.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Writing on the Web

JULY 12, 2011

This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Do you litter your blog writing and web pages with keywords so the search engine spiders can find you? And here’s how: Choose your keywords wisely. Tweet This!

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

NOVEMBER 2, 2010

Why would I mess with that, I’ve got too much information packed into my brain and the thought of learning SEO secrets made my head swim. Besides, blogs are naturally search engine friendly…Then I thought, oh heck, I trust Brian Clark, let’s give it a whirl and I can always unsubscribe after a month.

Blogger 100

Blogger Tips Digg Traffic 100

Albacross

MARCH 19, 2019

Although warm contacts are usually the best way to start, the number of leads generated through online marketing far surpasses personal contacts exponentially. Advantages of Marketing Your Product on the Internet. You can reach millions of people online – far surpassing any traditional marketing model.

Lead Generation 58

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 58

Hubspot

JULY 23, 2010

Keep content topical, informative, and non promotional. Give your readers something to chew on – A blog post should be 400-600 words on average. If you can include your keywords. Lists – People like to read posts with a nice, simple presentation of information. Blog Checklist. Organize your content.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Writing on the Web

JUNE 11, 2010

Fast Food for the Brain" alt=" Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain" />. Are you staying informed with the latest marketing tips and trends? Marketers are particularly vociferous and the Web is a perfect platform to gather and write, speak, and film. The problem is, it’s too much.

B2B Marketing 100

B2B Marketing Aggregators B2B Paid Search Agency 100

Go Beyond SEO

DECEMBER 20, 2018

You have to have a strong online presence. Check out this guide on law firm marketing. After all, 85% of people hit the internet when they’re looking for local businesses, so a strong online presence goes a long way. For a more effective and revenue-boosting strategy, check out these law firm marketing tips.

Planning 79

Planning Social Media Marketing & Strategy SEO 79

Writing on the Web

AUGUST 29, 2012

If you want to create content that engages readers, you need to know their online habits and interests. Yet how many of us post on a blog or upload a video to YouTube without taking time to survey what are our target audience ‘s interests, wants and needs? Which e-newsletter and blogs do you subscribe to? What about you?

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Webbiquity

OCTOBER 25, 2010

To give credit where it’s due, both the TopRank Online Marketing Blog and Robin Good have provided nice lists in the past, but as changes in the blog directory world can be challenging to keep pace with, both now include dead links and directories that have significantly changed their policies (e.g. Blog URL (e.g.,

RSS 100

RSS Promotion PR PageRank 100

Biznology

MARCH 6, 2019

The Internet and social media provide small businesses with a great and accessible set of new tools, technologies and opportunities for success. Small business owners can now be more successful with a little knowledge on how online marketing works and very little budget. Tip #3 Set your online marketing budget.

Small Business Marketing 123

Small Business Marketing Online Marketing Tips Marketing Budget 123

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Offend a blogger this way and they’ll likely post your sorry ass pitch online for all to see. Please don’t. It’s sad but true. Just like tip #1.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Go Beyond SEO

DECEMBER 20, 2018

You have to have a strong online presence. Check out this guide on law firm marketing. After all, 85% of people hit the internet when they’re looking for local businesses, so a strong online presence goes a long way. For a more effective and revenue-boosting strategy, check out these law firm marketing tips.

Planning 68

Planning Social Media Marketing & Strategy SEO 68

Go Beyond SEO

AUGUST 3, 2017

In order for those people to find your law firm there are several things you can do right now to increase your online presence. It’s probably too late to change URLs and you may not have the technical ability to make your website faster, but you want to make sure you have the proper keywords in the title-tag & meta-description.

Ideal Customer Profiles 94

Ideal Customer Profiles SEO Social Media Lead Scoring 94

Single Grain

DECEMBER 29, 2020

They focus on tried-and-true (and data-driven) strategies instead of mere guesswork or anecdotal evidence, and provide exciting, original information that you won’t find anywhere else. Even if you aren’t in the SaaS or tech industry, you’ll gain valuable and actionable data that can change your business for the better. .

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. Ardath Albee, CEO of Marketing Interactions, Inc. Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Writing on the Web

JANUARY 3, 2011

This is a guest post from Sam Briones, a freelance writer, who explains how to get targeted traffic to read your online content. Have the right domain name : You may love to write about web design, but if your domain name is something like Katlovesdogs.com, then nobody will ever associate your website or blog with design.

Tips 100

Tips Peer-to-peer Digg Domain 100

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. That depends, see my earlier post, Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. How can you accomplish all that?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

AUGUST 20, 2010

Here are my top five industrial marketing lessons: Lesson #1: Save them time Most engineers, especially design engineers are already overloaded with work. Anything you can do to help them find the right information quicker will score big with engineers. You need to move beyond the free Google Custom Search tool for websites.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Hubspot

DECEMBER 9, 2010

Inbound marketing allows your best prospects to find you as they search for education alternatives. More and more colleges, universities and vocational schools are turning to online visibility to meet student enrollment goals. Blogging can be easy. Check out 8 Ways to Write Quick Articles for Your Business Blog.

Allocation 28

Allocation Tips Bandwidth Inbound Marketing 28

Hubspot

OCTOBER 19, 2010

Each time you publish a blog post you are increasing the indexed page volume of your site and the ability to rank for important keywords. Helpful Links: Learn more about why every business should blog and learn a few Business Blogging Lessons From Google's Chief Blogger. Create good link bait.

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Industrial Marketing Today

JUNE 3, 2010

To rescue your website and deliver you to the Promised Land, the SEO consultant wants you to generate loads of content optimized for keywords and phrases. Why does online marketing content cause so much angst? We know our business better than any outsider ever will (True to a large extent). We can do it ourselves.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Hubspot

DECEMBER 7, 2011

With more than 120 million business professionals registered, LinkedIn is an online marketing must for B2B marketers. While personal and business profiles get most of the attention on LinkedIn, the social network has several other valuable features that can shine for inbound marketers.

Linkedin 28

Linkedin Inbound Marketing Marketing & Strategy Blogger 28

Industrial Marketing Today

AUGUST 24, 2009

However, to be successful in your online marketing, you must come up with fresh and interesting content regularly. RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. Studies have shown that people retain information quicker and longer when you engage their visual senses.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Hubspot

APRIL 3, 2013

Shortly thereafter, blogging saw a renewed resurgence when everyone began hyping the value of content creation which, of course, had already been around for hundreds of years in various incarnations. The Blog Post as the New Ad Unit. And that is why the blog post is the new online ad unit. But all is not lost!

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

JANUARY 25, 2012

Furthermore, segment your email database by demographic and behaviors (using lead intelligence and information from form completions) so you can be sure you're sending the most appropriate emails to the right segments. Social Media and Blogging. Online & Offline Events and Social Media.

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

Hubspot

DECEMBER 23, 2012

This week, Instagram updated its privacy policy, officially allowing Facebook to share information with Instagram, and vice versa. The original changes would have allowed Instagram to “share user content and your information” including data such as location, cookies, devices, and more with Facebook owned companies.

Privacy Policies 28

Privacy Policies Paid Content Privacy Mobile Advertising 28

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Marketing Insider Group

SEPTEMBER 14, 2020

On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. 26% of adults are almost always online. That percentage is part of the 77% of US adults who are online daily. They tend to go online between once and numerous times a day. ( of keywords. Hubspot).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Convince & Convert

MARCH 4, 2010

Blogging for Content This is the scenario where you are writing a blog with considerable emphasis on search optimization, attempting to drive traffic to the blog via strategic content creation and keyword inclusion. Also, I think another viable category for blogging for reputation, or to establish a voice of authority.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

KoMarketing Associates

SEPTEMBER 15, 2016

Just remember, you’re not alone: 6.7MM people publish blogs on blogging websites and another 12MM write blogs using their social networks. ” Revisit Your Keyword Strategy. You combed through Google Analytics and analyzed existing rankings, you identified top keyword opportunities in Search Console, etc.

Internet Marketing 120

Internet Marketing Peer-to-peer Marketing Analytics Tools Lead Scoring 120

WebMarketCentral

SEPTEMBER 29, 2005

I've compiled everything I know and was able to find about business blogging onto these three pages: Why Write a Blog for Business ?, How to Create an Effective Business Blog , and Best Practices in Blog Marketing (how to promote your blog once it's built). They are interactive.

Business 20

Business Sample Internet Marketing Newsletter 20

Writing on the Web

AUGUST 15, 2012

Without being a geek, you can take care of a few key elements of SEO basics to help prospects and clients find you online. If you’re not using search engine optimization (SEO) to promote your business online, you’ve at least heard of it. Keywords help Google find your content and help your content rank better.

Small Business Marketing 100

Small Business Marketing PageRank SEO Keywords 100

Hinge Marketing

MAY 18, 2020

Virtual Marketing Defined. Virtual Marketing is the use of online or digital techniques to achieve strategic marketing and sales objectives without resorting to traditional in-person marketing strategies such as networking at live events, face-to-face meetings, seminars or trade shows. No geographic constraints.

Marketing Automation Services 118

Marketing Automation Services Paid Content Service Top of Funnel 118

Webbiquity

JANUARY 7, 2020

Barely missing the top 10 were three posts that compiled the funniest, most creative, and most off-beat marketing posts of the year: Funny Business: The Best Digital Marketing Humor, 2013 Edition ; What’s So Funny About Digital Marketing? 2018 Edition ; and What’s So Funny About Social Media and Online Marketing?

Advertising Benchmark 50

Advertising Benchmark Marketing Analytics Tools Copywriting Social Media 50