Anything Goes Marketing

JULY 24, 2006

If you're looking for some ideas on what to blog about on your business blog, check out Mike Sieger's post: 10 Post Ideas For Businesses That Blog. I prefer presenting new information (at least that I think is new). Technorati tags: simplenomics , business blog attacks, trends, research etc.

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Anything Goes Marketing

JULY 15, 2006

It's not surprising though that adoption for blogs is slow for businesses as indicated in a recent eMarketer article. Just like I've found, it takes a strong commitment to keep writing interesting and informative blog posts. To prevent this make sure you set a plan in place for who will update the blog and get blogging!!

Business Blogging 100

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Anything Goes Marketing

AUGUST 26, 2006

Marketing Sherpa released a case study this week that looked at how CareerBuilder.com increased its click-through rate by writing more informational content that its readers could appeal to. This is something that I had talked to earlier in my post " Linking Blogs and Newsletters Together ".

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Anything Goes Marketing

AUGUST 28, 2006

Clicking on "Contact" brought up an easy to use form that only asked for the basic amount of information. Blogs don't really need a contact us page as it's easy enough to leave you a comment (or at least it should be) but it would be interesting to add some sort of feedback form. Tags: business blog web design.

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Anything Goes Marketing

OCTOBER 1, 2006

Business blogs have many different objectives. This post focuses on using blogs for lead generation. As a disclaimer, my blog's purpose is NOT for lead generation. This is extremely powerful information that you can use to start up a real conversation. Help them get in touch with the right people.

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Anything Goes Marketing

NOVEMBER 29, 2006

Putting a time constraint works with selling products, it will definitely work with people accessing information that is informative and entertaining (I kick myself when I don't read each of the MarketingSherpa articles before they expire). Tags: business blog B2B lead generation Marketing Sherpa.

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Anything Goes Marketing

AUGUST 24, 2006

Instead of having Joe Sales call them, either send them some additional information such as a webinar link or have someone who is a "trusted advisor" call them. If you have business blog (which you should), you can even send them a link and encourage them to subscribe.

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