Webbiquity

MAY 10, 2011

Publishing has historically relied on advertising, or sponsorships, to pay for content production. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. Essentially, marketers need to (carefully and tactfully) advertise on their own blogs. What should they promote?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Hubspot

NOVEMBER 7, 2012

While this educational, top-of-the-funnel content is vitally important, let's not undermine the importance of bottom -of-the-funnel marketing content -- content that communicates the functionality and benefits of your product/services -- and content that enables your sales team and helps them sell. Product Marketing Content.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

WebMarketCentral

SEPTEMBER 18, 2007

into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. An integrated approach maximizes the impact of online marketing and PR efforts, and Scott provides a useful thought framework for creating a coherent and productive action plan.

PR 20

PR Rules Web 2.0 Wiki 20

Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Not only can your blog help you bring in qualified visitors that you can convert into leads; it can also be a powerful lead nurturing tool. 1) Implement Smart CTAs.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

Buzz Marketing for Technology

JUNE 27, 2008

. # Denise aka The Blog Squad on 24 Nov 2007 at 8:09 am. It was great meeting you Edith and thanks for putting together such a concise list of good blogging habits! The Blog Squad. Business Blogs: How to Build A Better Blog on 25 Nov 2007 at 10:42 am. Text Link Ads $100 Free Promotional Credit.

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Blogger Effectiveness Comparison Pricing 100