Hubspot

JULY 23, 2010

Note: this is not your place to talk all about your services or products. Keep content topical, informative, and non promotional. Give your readers something to chew on – A blog post should be 400-600 words on average. Call-to-Actions – Your blog should be a lead generating machine. Blog Checklist.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

NOVEMBER 7, 2012

While this educational, top-of-the-funnel content is vitally important, let's not undermine the importance of bottom -of-the-funnel marketing content -- content that communicates the functionality and benefits of your product/services -- and content that enables your sales team and helps them sell. Product Marketing Content.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Anything Goes Marketing

OCTOBER 1, 2006

Business blogs have many different objectives. They can be used to allow a company CEO communicate directly and more personally to the masses, demonstrate industry expertise, promote product/service launches etc. This post focuses on using blogs for lead generation.

Lead Generation 100

Lead Generation Generation Tools Leads 100

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. His efforts at promoting best practices for content marketing were recognized in 2014 when he was awarded the John Caldwell Lifetime Achievement Award by the Content Council.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Webbiquity

JANUARY 2, 2013

Consumers actually place the highest value on deals and promotions (83%) and rewards programs (70%). ( Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours? Despite growing interest in the concept of social business , less than 20% of U.S.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Publish Frequently.

Top of Funnel 317

Top of Funnel Paid Search Agency Companies Marketing Automation Services 317

Marketing Insider Group

SEPTEMBER 14, 2020

Content is one of the most efficient ways to promote a business. The percentage of internet users that conduct product research online is about 78%. Approximately 66% of people have discovered a new business on Twitter. About 94% of people plan to make a purchase from an industry they follow on Twitter. Sparktoro).

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

KoMarketing Associates

MAY 2, 2017

Thought leaders in various industries continue to grow dedicated followings, especially because of the rise of live streaming and podcasts. These new forms of online media, combined with massively popular business blogs and social media, can serve up valuable opportunities for B2B marketers. Target Authors and Speakers.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

Hubspot

NOVEMBER 18, 2011

Spend some time generating new followers for your LinkedIn Company Page by promoting your presence there: add follow buttons to your website and blog, write a blog post about your presence, and tell followers on your other social networks to follow you on LinkedIn, too. On LinkedIn, testimonials translate to 'Recommendations.'

Linkedin 28

Linkedin Paid Search Agency Companies RSS 28

Leadspace

SEPTEMBER 14, 2019

You put content out into the world via your blog, social media, website, and email newsletter in order to passively generate awareness of your business. Instead of calling someone, they see a Facebook ad promoting your product or service and click over to your website. One more product? Sell X more products.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Hubspot

OCTOBER 4, 2011

The next time you're planning an ebook or webinar, think about collaborating with another company to increase your exposure and potentially bringing in new customers. As a marketer, it doesn't matter if you think you have "the greatest product of all time" -- you should never interrupt someone from the content they really care about.

Inbound Marketing 28

Inbound Marketing Planning Lead Nurturing Paid Search Agency 28

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Hubspot

JUNE 28, 2010

Today, let's take a deep dive into business blogging to ensure your business is doing everything it can to leverage its business blog for lead generation opportunities. When it comes to proving the ROI of B2B social media, blogging can be the best place to start for many organizations. Think of it this way.

Lead Generation 28

Lead Generation Sales Qualified Leads Generation Leads 28

Webbiquity

SEPTEMBER 25, 2018

Those are among the many questions answered in the new report from B2B Marketing Zone, How B2B Marketing is Changing , and their recent webinar highlighting some of the key findings. The webinar detailed seven conclusions from the report, which was based on in-depth interviews with senior B2B marketing professionals.

Work Management 252

Work Management B2B Marketing Marketing Management B2B Thought Leadership 252

Hubspot

AUGUST 10, 2011

Talk all about your products and services (and how awesome they are). Making your blog posts overly promotional and product-centric is a great way to turn off your readers. You should have a sense of who your blog's target audience is. Free Ebook: 13 Business Blogging Mistakes & Their Easy Fixes.

Blogger 28

Blogger Lead Gen Sales Qualified Leads Landing Pages 28

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. out of 5) Loading.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hubspot

FEBRUARY 1, 2011

Likewise, never write, approve or publish a blog article unless you can point to the long-tail keyword bullseye you're aiming it at. Don't spend time planning a webinar and creating the offer button/landing page/web-to-lead form conversion path unless you know it's something your customers and prospects want. Just ask a pig.

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

SmartBug Media

NOVEMBER 16, 2022

Reaching out and connecting with industry experts is a great way to boost your authority. Building relationships with influencers not only improves your industry standing but also increases the potential of your business being shared with a broader audience. Hosting a joint webinar where you can both provide value.

Inbound Marketing 105

Inbound Marketing Paid Search Agency B2B Marketing Peer-to-peer 105

Hubspot

APRIL 27, 2012

A good landing page will target a particular audience, such as traffic from an email campaign promoting a particular ebook, or visitors who click on a pay-per-click ad promoting your webinar. You can build landing pages that allow visitors to download your content offers (ebooks, whitepapers, webinars, etc.),

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

ClearVoice

NOVEMBER 30, 2021

Educational and engaging content will convince customers you are a leader in your industry. Clicking on an email can lead them to an educational landing page on your website, which encourages signing up for a product demo. Born to Blog” contains field-tested techniques to help you build a successful, professional business blog.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Optinmonster

SEPTEMBER 12, 2023

Feel free to use the links below to jump to a particular topic: Business | Finance | Technology | Fashion | Beauty | Home | Lifestyle | Fitness | Travel | Leisure and Entertainment | Food and Drink | Useful | Educational | Roundup | Fun | Timely | Controversial | Promotional Are you ready to write your next blog post?

Marketing AI 98

Marketing AI Ethics Blogger Thought Leadership 98

PureB2B

SEPTEMBER 11, 2016

The marketing field is always evolving and to succeed, every marketing professional needs to keep up with the latest in industry trends, including its ever-expanding glossary of jargon. This acronym stands for User Experience, which is what the customer experiences during the entire process of using a product. Business blog.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

SmartBug Media

NOVEMBER 18, 2022

I knew marketing was about branding, sharing product information, and understanding consumer psychology. Getting a business’s name out there is important, but I hadn’t realized there were legitimate philosophies behind marketing—especially digital marketing. their buyer’s journey stage, the type of product they are interested in).

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

PureB2B

SEPTEMBER 11, 2016

The marketing field is always evolving and to succeed, every marketing professional needs to keep up with the latest in industry trends, including its ever-expanding glossary. This acronym stands for User Experience, which is what the customer experiences during the entire process of using a product. Business blog.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Valasys

FEBRUARY 17, 2020

The process of sharing, publishing & promoting your pieces of content is called Content Distribution. Marketers must know where & how they’re going to publish & promote their content. 4) Include Blog Posts: According to a study by HubSpot, 50% of the buyers read a company’s blog while making purchase decisions.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Industrial Marketing Today

MAY 11, 2011

Are you an in-house marketer or a consultant tasked with promoting engineering services? Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products. He was talking about his long journey in convincing upper management about the value of starting a business blog.

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60

Hubspot

SEPTEMBER 17, 2018

Better yet, video production is more cost effective than ever — you can shoot in high-quality, 4K video with your smartphone. In short, 2018 has transformed video from a singular marketing tactic to an entire business strategy. This type of video is used to help your audience better understand why they need your product or service.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

JANUARY 3, 2013

So you want to maximize the conversion potential of your business blog, eh? Your blog can be a powerhouse when it comes to lead generation and reconversion, but you have to know how to use it. This is where Smart CTAs come into play, and where you can really become a ninja in your blog CTA selection. 3) Offer Format.

Top of Funnel 28

Top of Funnel Clickthrough Sales Cycle Marketing Funnels 28

Marketing Insider Group

JULY 1, 2020

Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. Brands who offer relevant, useful content are viewed as thought leaders in their industry, which helps to build brand trust and authority. But content marketing delivers business results.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Hubspot

MAY 23, 2014

In their B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends report, the Content Marketing Institute and MarketingProfs found that 76% of B2B marketers still make blogs a part of their content marketing strategy. By leveraging visual media, the brand highlights innovation and showcases its products in a memorable, meaningful way.

Paid Search Agency 28

Paid Search Agency Companies B2B B2B Thought Leadership 28

Hubspot

OCTOBER 21, 2014

Make it easy for website visitors who are ready to learn more about your product or service to schedule a demo with your team by placing demo calls-to-action on key pages of your website, including your home page. How do you convert blog readers into leads? Because SlideShares, like blog posts, are great for traffic.

Landing Pages 28

Landing Pages Lead Gen Leads Lead 28

Hubspot

JANUARY 13, 2014

Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. This means that promotional posts should be subtle and rare. Tip: Factbrowser is a great tool to find industry-specific data for your content. Buyer Persona.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

JULY 31, 2019

You should know where and how you’re going to publish and promote your content before you put the proverbial pen to paper — otherwise, your time and resources could go to waste. Content distribution channels are the channels through which you share and promote the content you create. Where should I publish my content , you ask?

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Single Grain

MAY 5, 2022

This strategy involves figuring out what kind of content is best for you to create, from blog posts and social media campaigns, to email marketing strategies, videos and podcasts. Content creation and promotion: Content marketing agencies help with the production of content for your marketing campaigns.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ad Agencies CMS Development 59

Hubspot

MARCH 1, 2012

When you ask marketers who their competitors are, they can rattle off a list quite quickly, and perhaps a few anecdotes about notable differentiators like product features, sales techniques, and site structure. Blog posts. Maybe they'd like to know more information about them (say, their marketing techniques?) Whitepapers. Slide decks.

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28

Hubspot

JUNE 23, 2011

When that happens, they are probably better off to go to some type of conference, start reading blogs, start educating themselves a little bit about the industry, before jumping in and hiring someone to do something that they are not really sure about. So you have all of this experience from various industries. We do webinars.

Work Management 28

Work Management Marketing Management Paid Search Agency Advertising Agencies 28

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100