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What Type of Content Should Business Blogs Create?

ClearVoice

But while you’re busily wearing every hat under the sun, there’s something that often gets placed on the digital back-burner: creating a blog for your business. If you’ve ever wondered if a business blog is for you, the answer is yes. What is the difference between a blog and a company website?

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7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)

Webbiquity

Blogging allows you to connect directly to your customer, so your blog should be written in a conversational tone. If you pepper your language with industry terms and business jargon , it’s very likely that you’ll alienate those potential customers. Again, blogging is a great way to connect with your customers.

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Complete Guide: Why Blogging Increases Customer Engagement

Webbiquity

Social media, email, video marketing, online advertising, and blogging are all effective digital marketing tactics for creating brand awareness and offering promotions. However, compared to other channels, the potential of blogging is still under-realized. Every month, 409 million people view more than 20 billion blog pages.

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Starting a Blog for Your Business: Checklist

Sharpspring

But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Clearly understand your primary reason for starting a business blog in the first place.

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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. In 2020, 87% of consumers read local business reviews online. A case study breaks down the process your business went through with a client to help them achieve the results they were seeking. Brand storytelling is a powerful marketing tool.

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The 19 Best Content Marketing Tools in 2019

Hubspot

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. The 19 Best Content Marketing Tools in 2019.

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7 Surefire Ways to Capture Email Leads in 2019 [+ Tools]

Hubspot

No matter what industry you’re in, email list building is still an important and high impact marketing activity. Now, there are many ways to build an email list - tactics and tools beyond simple sidebar lead magnets and popup forms. Match the intent of a blog post with the correct offer. 7 Email Lead Capture Strategies in 2019.