Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. How many off site?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

SmartBug Media

NOVEMBER 18, 2022

I knew marketing was about branding, sharing product information, and understanding consumer psychology. Getting a business’s name out there is important, but I hadn’t realized there were legitimate philosophies behind marketing—especially digital marketing. their buyer’s journey stage, the type of product they are interested in).

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

SmartBug Media

MARCH 14, 2019

If you regularly publish on your company’s blog, you may already be seeing the benefits of business blogging. Medium was designed to be a platform where anyone could read, share, and exchange ideas on a vast range of topics in the form of “stories,” or blog articles. Better Humans (Productivity). Publish Regularly.

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

Marketing Insider Group

OCTOBER 3, 2023

You can do that even if you’re in a “boring” industry by writing about shoulder niches. For example, what if you run a cleaning business? Blogs about hiring a cleaner will get stale and too self-promotional. A product, process, or motivating phrase can catch fire and serve as a perfect branded keyword.

Lead Scoring 291

Lead Scoring Lead Ranking SEO Tips 291

nDash

JULY 8, 2020

Your content marketing plan has to go the extra mile to map out the ways you’ll execute campaigns that promote blog posts, eBooks, white papers, and other assets. Educating prospects and customers about your products. Overcoming your competitors on high-value SERPs. Generating qualified leads for your sales team.

Top of Funnel 52

Top of Funnel Effectiveness Marketing & Strategy High Quality Lead 52

ClearVoice

JUNE 13, 2022

Make a list of a half-dozen sites from within your industry or sites that create content you’re passionate about. Pay close attention to what characteristics make these blogs stand out and take notes. How do you wish to position your brand within your industry? A successful blog will have a cohesive keyword strategy.

Business Blogging 52

Business Blogging Paid Content Business SERP 52

Hubspot

JUNE 20, 2012

So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? Maybe because, unless you're one of the few people who actually like writing, business blogging kind of sucks. The Blogging Formula. A comprehensive, high-quality blog post doesn't have to be long.

Template 28

Template SERP Sample Custom Publishing 28

Single Grain

SEPTEMBER 11, 2019

There’s a big difference between a business blog that’s chock-full of lackluster, uninformative posts and one that’s bursting at the seams with the type of high-value content that naturally draws in readers. As it relates to business blogging, pillar content can also be defined as a series of posts that represent your site’s best work.

Paid Content 111

Paid Content Top of Funnel Lead Ranking Lead Scoring 111

Hubspot

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. More customer data can be gathered later in the campaign as leads are qualified with more product-specific offers. But the rates vary depending on your industry.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

Hubspot

JANUARY 13, 2014

Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. This means that promotional posts should be subtle and rare. Tip: Factbrowser is a great tool to find industry-specific data for your content. Buyer Persona.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Hubspot

OCTOBER 9, 2012

Download your free copy if you want to see the other 90 ideas that have changed our industry forever! And as we looked back, we found that one idea from all the way back in the 1400s -- the invention of the printing press that made mass media possible -- totally and completely changed the entire trajectory of our industry.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Webbiquity

NOVEMBER 28, 2011

” And 93% planned to use some form of user-generated content in their marketing efforts this year, including customer stories, product suggestions or ideas, and customer reviews. Is a Blog Still Important in 2011? companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100