Webbiquity

OCTOBER 22, 2020

After all, in most cases, consumers don’t put their trust in products–they put their trust in people. Here are 11 effective ways to use personal branding to boost your business. From the shape of your product to the look of your website, visuals are vital for making the right impression. There are many ways to market yourself.

Business 217

Business Ideal Customer Profiles Work Management Youtube 217

Industrial Marketing Today

JANUARY 3, 2011

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. The answer is a resounding yes.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Webbiquity

APRIL 4, 2019

Today, B2B marketers have the means to become publishers, cultivating their own audiences using an array of technologies, like AI and voice response, that enable businesses to connect even more personally with their customers. Promote the content. Oh, and you will sell more product and make more money too! Do all of the above.

Paid Content 259

Paid Content Advertising Agencies B2B Marketing Marketing AI 259

Sharpspring

NOVEMBER 10, 2022

But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Clearly understand your primary reason for starting a business blog in the first place.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. In 2020, 87% of consumers read local business reviews online. A case study breaks down the process your business went through with a client to help them achieve the results they were seeking. What are Case Studies in Content Marketing?

Case Studies 281

Case Studies Case Study Studies Top of Funnel 281

Hubspot

MARCH 25, 2021

The enduring importance placed on blogging isn't shocking. Not only can blogs boost your SEO, overall site traffic, and online presence , but they can also help prospects learn more about your industry, brand, product, or service. Do Blog Posts Lead to Purchases? Why Blogs Lead to Purchases.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Industrial Marketing Today

MARCH 12, 2012

Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. Blogging is a proven social media channel and yet, industrial companies seem to severely under utilize this proven social media tactic.

Social Media 60

Social Media Tactics ROI Paid Search Agency 60

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

ClearVoice

DECEMBER 8, 2020

Through a lot of research, direct conversations with platform representatives, and years of overseeing and managing a social media department with various brands across many industries, I am here to help bring clarity (and hopefully peace of mind) to some major tips shared while either confirming or demystifying the claims. Start there!

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Webbiquity

JUNE 21, 2010

Because they are less formal, more interactive, and focused on industry issues—as opposed to just the company’s offerings—they provide a forum that is viewed much differently by readers than a vendor website. Blogs are seen as key sources of information rather than just promotion. Create a dialogue.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. "At Here's what they said.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Crimson Marketing

MAY 1, 2015

Industry-specific groups and forums make it easier than ever to connect to people from the same sector, and discuss product recommendations and customer experiences. A glowing social media recommendation from a past customer or industry figurehead can do more than boost your brand image—it can actively increase your sales.”

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Hubspot

DECEMBER 20, 2012

In this blog post, we'll pick apart the pieces of your new editorial calendar template so you can use it to to its fullest potential. First and foremost, accountability is the foundation to business blogging success. Visualize the people reading your blog as people you want to buy your products or services.

Template 28

Template Business Blogging Planning Buyer Personas 28

Hubspot

AUGUST 9, 2011

Being known as a thought leader in your industry is a huge step in the right direction toward increased credibility for your business and its products/services. It can also help your business stand out from its competitors. So how exactly do you gain credibility as an industry thought leader ?

Thought Leadership 28

Thought Leadership Conference Custom Publishing Trust Marketing 28

BenchmarkONE

AUGUST 13, 2020

However, if you have a small business, you will initially face several problems. Some of these include intense competition from big companies, gaining the trust of new customers, and the right way to position your product. Targeting the right audience might be the first and the most crucial marketing strategy for any business.

Paid Content 66

Paid Content Marketing & Strategy Marketing Strategy Tips 66

Hubspot

MARCH 10, 2020

You may run a blog that's struggling to gain millennial readers. Your problem might not be the content you're posting, but how you're executing and promoting that content. For instance, when you write product roundups, are you including all of the necessary information? Millennials and social media statistics. Source: HubSpot ).

eCommerce 86

eCommerce Peer-to-peer Statistics Thought Leadership 86

Convince & Convert

APRIL 24, 2012

Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! We’ve discussed the benefits of social business. Social Media Examiner’s Social Media Marketing Industry Report is an excellent example. Day-to-Day Business.

Content Marketing 130

Content Marketing Planning Paid Search Agency Case Study 130

PureB2B

MAY 18, 2016

Opting out of the blogging phenomenon makes a business seem like they don’t want to build a relationship with their customer, and in this day and age, that’s just shortsighted. Why You Should Blog for Your Business. Blogging can help you generate leads. Business Blogging Tips. Know Your Audience.

Top of Funnel 62

Top of Funnel Lead Scoring Lead Ranking Generation 62

Hubspot

JULY 23, 2010

Note: this is not your place to talk all about your services or products. Keep content topical, informative, and non promotional. Give your readers something to chew on – A blog post should be 400-600 words on average. Have the icons display alongside your blog posts. Blog Checklist. Organize your content.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Webbiquity

FEBRUARY 3, 2010

Many social media experts believe a blog should be the core of a social media strategy , as the key vehicle for sharing thought leadership content which can then be promoted using Twitter, social networking and other tools. No question, there are many compelling reasons why blogs are important for business.

Thought Leadership 100

Thought Leadership RSS Digg Content 100

Webbiquity

MARCH 13, 2019

This “two pipeline” requirement is pretty unique to the recruiting industry. These sites are also places where your followers will promote your content and where someone else might find your content and link to it. Social Media Marketing Supports Blogging by Driving Traffic to the Blog.

Social Media 201

Social Media Search Marketing Social Marketing Optimization 201

ClearVoice

MAY 26, 2022

Stuck on content ideas for your business? Do they need help using your product or service? Are they unsure about how to handle a problem that your business addresses? Putting yourself in your target customers’ shoes is one of the easiest was to generate ideas for your blog. Examples of effective blogs from marketers.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

PureB2B

JUNE 13, 2017

Meanwhile, Marketo promotes the ability of their software to predict ROI and achieve it. Social media is mostly used to give quick updates about the business, blog, and sometimes, product and services. Other popular tools being utilized in the industry now are Ahrefs, SEMRush, and Buzzsumo. Conclusion.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Marketing Insider Group

JUNE 1, 2015

In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog. This is one of her best yet.

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

Content Marketing Institute

FEBRUARY 1, 2019

Cite a statistic like that to support an argument in an unrelated industry and you’re broadcasting, “We picked the first thing we saw on Google because it confirmed our pre-existing notion.” You have to be unafraid to tackle true, sometimes sensitive topics, in your industry even if they don’t directly serve your interests.

Marketing Analytics Tools 100

Marketing Analytics Tools Course Paid Search Agency Brand Identity 100

SmartBug Media

JANUARY 23, 2019

Here’s a secret: That content is only helpful for people who are familiar with your business. If you want to attract new website visitors, you need to create helpful content about your industry that educates and inspires them to continue learning. Check out HubSpot Academy’s free Business Blogging Strategy course.

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Hubspot

NOVEMBER 11, 2020

Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Once you're done creating the quality content, you still have the challenge of presenting it in a way that clearly dictates what your blog is about.

Design 101

Design Examples Best Practices Microsite 101

PureB2B

JUNE 13, 2017

Meanwhile, Marketo promotes the ability of their software to predict ROI and achieve it. Social media is mostly used to give quick updates about the business, blog, and sometimes, product and services. Other popular tools being utilized in the industry now are Ahrefs , SEMRush , and Buzzsumo. Conclusion.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Hubspot

NOVEMBER 7, 2012

While this educational, top-of-the-funnel content is vitally important, let's not undermine the importance of bottom -of-the-funnel marketing content -- content that communicates the functionality and benefits of your product/services -- and content that enables your sales team and helps them sell. Product Marketing Content.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Webbiquity

FEBRUARY 2, 2015

However, the three social networks you should focus on depend on your niche or industry. If you offer professional advice, services or products, LinkedIn and Twitter will yield the best results. Setting up and growing a business blog is critical to your brand’s long-term success. billion active users.

Social Media 100

Social Media Social Marketing Media Business 100

Webbiquity

MAY 10, 2011

Publishing has historically relied on advertising, or sponsorships, to pay for content production. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. Essentially, marketers need to (carefully and tactfully) advertise on their own blogs. What should they promote?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

PureB2B

AUGUST 28, 2018

In this fast-paced industry, buyer needs and demands are ever-evolving. Only once you understand the whole story behind your sales lead’s goal-oriented behavior and activities can you begin to grasp the full context of how your products or services can best address their needs. Are there any business or legal issues they’re facing?

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

LeadSquared

NOVEMBER 24, 2015

However, a responsive website, social media presence, and a business blog would probably make lead generation quicker. In fact, create Facebook groups for discussions and then promote your publication. How do we present our product to a mass audience? It would really depend on what the product is. Question 5.

Paid Content 52

Paid Content FAQ Webinar Metrics Advertising Agencies 52

Hubspot

MARCH 4, 2019

They also serve tons of different purposes, from content ideation to production to promote, optimization, and more. HubSpot also makes products for sales and service teams. As such, it can really be the ground control for your whole business. The content marketing technology landscape is growing every year. Google Docs.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. His efforts at promoting best practices for content marketing were recognized in 2014 when he was awarded the John Caldwell Lifetime Achievement Award by the Content Council. Through PamDidner.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112