Webbiquity

JUNE 30, 2010

Successful business bloggers are interested in and knowledgeable about much more than just their own products and/or services. They study the bigger picture, keep up on trends, understand their customers’ issues and enjoy learning and sharing industry knowledge. It brings life to the writing. Commitment. Tweet This!

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

MAY 6, 2020

Social media, email, video marketing, online advertising, and blogging are all effective digital marketing tactics for creating brand awareness and offering promotions. However, compared to other channels, the potential of blogging is still under-realized. Every month, 409 million people view more than 20 billion blog pages.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

PureB2B

MAY 18, 2016

Opting out of the blogging phenomenon makes a business seem like they don’t want to build a relationship with their customer, and in this day and age, that’s just shortsighted. Why You Should Blog for Your Business. Blogging can help you generate leads. Business Blogging Tips. Know Your Audience.

Business Blogging 48

Business Blogging B2B Sales Top of Funnel Lead Scoring 48

Webbiquity

JANUARY 10, 2010

And most importantly, use a company blog to drive real business results? Find the answers to these questions and others here in more of the best articles and blog posts on business blogging last year. 7 Ways to Keep Fresh Content Flowing On Your Blog by ProBlogger. Share this on Technorati. Tweet This!

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Webbiquity

OCTOBER 22, 2020

After all, in most cases, consumers don’t put their trust in products–they put their trust in people. Here are 11 effective ways to use personal branding to boost your business. From the shape of your product to the look of your website, visuals are vital for making the right impression. There are many ways to market yourself.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Industrial Marketing Today

JANUARY 3, 2011

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. The answer is a resounding yes.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Webbiquity

SEPTEMBER 25, 2018

It’s not surprising, as blogs are the core element in content marketing. Whatever types of content you’re producing—white papers, ebooks, infographics, videos, research reports—all of these can be featured in or promoted through a blog post. “Smart phones” didn’t yet exist as a product category.

Work Management 252

Work Management B2B Marketing Marketing Management B2B Thought Leadership 252

Webbiquity

APRIL 4, 2019

Today, B2B marketers have the means to become publishers, cultivating their own audiences using an array of technologies, like AI and voice response, that enable businesses to connect even more personally with their customers. Promote the content. Oh, and you will sell more product and make more money too! Do all of the above.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Sharpspring

NOVEMBER 10, 2022

But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Clearly understand your primary reason for starting a business blog in the first place.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. In 2020, 87% of consumers read local business reviews online. A case study breaks down the process your business went through with a client to help them achieve the results they were seeking. What are Case Studies in Content Marketing?

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

KoMarketing Associates

MAY 2, 2017

Thought leaders in various industries continue to grow dedicated followings, especially because of the rise of live streaming and podcasts. These new forms of online media, combined with massively popular business blogs and social media, can serve up valuable opportunities for B2B marketers. Social Media.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

Optinmonster

SEPTEMBER 12, 2023

Feel free to use the links below to jump to a particular topic: Business | Finance | Technology | Fashion | Beauty | Home | Lifestyle | Fitness | Travel | Leisure and Entertainment | Food and Drink | Useful | Educational | Roundup | Fun | Timely | Controversial | Promotional Are you ready to write your next blog post?

Marketing AI 98

Marketing AI Ethics Blogger Thought Leadership 98

SmartBug Media

NOVEMBER 16, 2022

Reaching out and connecting with industry experts is a great way to boost your authority. Building relationships with influencers not only improves your industry standing but also increases the potential of your business being shared with a broader audience. Collaborate with Influencers.

Inbound Marketing 105

Inbound Marketing Paid Search Agency B2B Marketing Peer-to-peer 105

Hubspot

MARCH 25, 2021

The enduring importance placed on blogging isn't shocking. Not only can blogs boost your SEO, overall site traffic, and online presence , but they can also help prospects learn more about your industry, brand, product, or service. Do Blog Posts Lead to Purchases? Why Blogs Lead to Purchases.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Industrial Marketing Today

MARCH 12, 2012

Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. Blogging is a proven social media channel and yet, industrial companies seem to severely under utilize this proven social media tactic.

Social Media 60

Social Media Tactics ROI Paid Search Agency 60

ClearVoice

APRIL 2, 2021

Evergreen content elaborates on foundational concepts, core products or background surrounding your company’s subject matter. Evergreen content works daily, across all campaigns and promotions, as a support system to showcase knowledge about your industry, products and services. Blog posts. Blog posts.

Top of Funnel 103

Top of Funnel Content Work Management Lead Ranking 103

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

ClearVoice

DECEMBER 8, 2020

Through a lot of research, direct conversations with platform representatives, and years of overseeing and managing a social media department with various brands across many industries, I am here to help bring clarity (and hopefully peace of mind) to some major tips shared while either confirming or demystifying the claims. Start there!

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

The Lead Agency

MAY 12, 2022

Blogging has become a staple in almost every B2B marketing strategy. Rightly so, because in today’s era blogging is one of the single most powerful digital marketing tactics to optimise SEO, establish your company as an authority in the industry AND, if done properly, start to convert those visitors to genuine leads.

Paid Search Agency 62

Paid Search Agency Companies B2B Top of Funnel 62

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

ClearVoice

NOVEMBER 30, 2021

Educational and engaging content will convince customers you are a leader in your industry. Clicking on an email can lead them to an educational landing page on your website, which encourages signing up for a product demo. Born to Blog” contains field-tested techniques to help you build a successful, professional business blog.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Online Marketing Institute

MARCH 24, 2011

I asked a panel of successful young entrepreneurs how to ensure that your blogging efforts remain on point, effective and primed for success. Become an Industry Expert Use the blog to position yourself as an industry expert. Instead, develop relationships with other successful bloggers in your industry.

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

ClearVoice

JULY 12, 2022

The “how-to” post can teach anything from how to use your products to how to take better photos. When to use: Consider using the how-to post if: You have something you’ve learned that you can teach or want to explain your products/services to your audience. This type of post is great for setting yourself up as an industry expert.

Thought Leadership 96

Thought Leadership Curation Comparison Adsense 96

ClearVoice

OCTOBER 19, 2022

Despite not broadcasting their products or services constantly, these companies share content that informs, engages, and grows their audience. Setting measurable key performance indicators (KPIs) for your business social media will help you measure results. Would you like your business blog to gain more readers?

Social Media 72

Social Media Media Marketing & Strategy B2B 72

SmartBug Media

NOVEMBER 18, 2022

I knew marketing was about branding, sharing product information, and understanding consumer psychology. Getting a business’s name out there is important, but I hadn’t realized there were legitimate philosophies behind marketing—especially digital marketing. their buyer’s journey stage, the type of product they are interested in).

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Webbiquity

JUNE 21, 2010

Because they are less formal, more interactive, and focused on industry issues—as opposed to just the company’s offerings—they provide a forum that is viewed much differently by readers than a vendor website. Blogs are seen as key sources of information rather than just promotion. Create a dialogue.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. "At Here's what they said.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

The Lead Agency

MARCH 27, 2018

B2B marketing is a process in which a service or a product is introduced and promoted to another company. The term covers several different activities that are all associated with providing information and convincing B2B decision makers that your service or product is right for them.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Crimson Marketing

MAY 1, 2015

Industry-specific groups and forums make it easier than ever to connect to people from the same sector, and discuss product recommendations and customer experiences. A glowing social media recommendation from a past customer or industry figurehead can do more than boost your brand image—it can actively increase your sales.”

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Hubspot

DECEMBER 20, 2012

In this blog post, we'll pick apart the pieces of your new editorial calendar template so you can use it to to its fullest potential. First and foremost, accountability is the foundation to business blogging success. Visualize the people reading your blog as people you want to buy your products or services.

Template 28

Template Business Blogging Planning Buyer Personas 28

BenchmarkONE

AUGUST 13, 2020

However, if you have a small business, you will initially face several problems. Some of these include intense competition from big companies, gaining the trust of new customers, and the right way to position your product. Targeting the right audience might be the first and the most crucial marketing strategy for any business.

Paid Content 66

Paid Content Marketing & Strategy Marketing Strategy Tips 66

Hubspot

AUGUST 9, 2011

Being known as a thought leader in your industry is a huge step in the right direction toward increased credibility for your business and its products/services. It can also help your business stand out from its competitors. So how exactly do you gain credibility as an industry thought leader ?

Thought Leadership 28

Thought Leadership Conference Custom Publishing Trust Marketing 28

Hubspot

MARCH 10, 2020

You may run a blog that's struggling to gain millennial readers. Your problem might not be the content you're posting, but how you're executing and promoting that content. For instance, when you write product roundups, are you including all of the necessary information? Millennials and social media statistics. Source: HubSpot ).

eCommerce 86

eCommerce Peer-to-peer Statistics Thought Leadership 86

Mailmunch

MARCH 30, 2021

That is the number of active blogs as of 2021, only set to increase in the upcoming years. Blogging is a great way to build an engaged audience, regardless of your business goals. If you are starting a new business, blogs can be a great way to build a potential customer base. Provide social proof within your blog.

Marketing Websites 63

Marketing Websites Word of Mouth Budget Programs Blogger 63

Webbiquity

OCTOBER 31, 2017

But while much has been written about how expert roundup posts support a highly productive content strategy or best practices for writing expert roundup posts, it’s hard to find guidance on the best number of experts to include. Experimentation is the only way to discover what works for YOUR blog. Test, test, and test some more!

Opinions 224

Opinions PR Outreach Paid Search Agency 224

Martech Advisor

MARCH 30, 2020

Digital marketing books are the base that can accelerate your understanding of the industry and give you with the knowledge required to succeed as a marketer. It then delves into content marketing, business blogging, and provides 57 blog post ideas. Reward quality over efficiency.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140