24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Promote new content most effectively? Optimize blog content for search?
Nurturing Leads with a Business Blog
MAY 16, 2013
Blog content makes excellent social media fodder and is naturally discoverable through search engines, so it can be a great way to attract new visitors and prospects to your website. But blogging can also have a significant impact in the closing stage of selling. From Hubspot, here are eleven ways to use your business blog to nurture leads. Blog About Topics Sourced From Your Sales Team Your sales team will have great ideas for content that can specifically help them close those leads as customers. View Original Article
The 5 Hidden Powers of Business Blogs
APRIL 21, 2011
Business blogs are becoming an increasingly common way to expand a company’s online presence. Six months ago I asked does your business blog? According to Hubspot , the number of companies that blog has risen 17% in the last two years to represent 65% of all businesses surveyed. Even successful B2B blog case studies are beginning to appear.
11 Pro Tips for Better Business Blogging
MARCH 24, 2011
Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds Trending Stories OMG, the Oxford English Dictionary Added New Words! Blogging isn’t easy — and certainly not for individuals who don’t have the capacity or desire to commit their minds and time to a long-term cause. Irony?
Five Ways to Draw Traffic to a Blog Post
MARCH 22, 2016
As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. But that’s just the beginning; you still need to promote your content to make sure it gets noticed.
The Business Blog Editorial Calendar Every Marketer Needs [Free Template]
DECEMBER 20, 2012
At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. One of the greatest blogging challenges is not the actual writing. Authors and Due Dates. target readers!
Do the Math to Calculate the ROI of Business Blogs
Blue Focus Marketing
MARCH 13, 2012
Marketers are being held increasingly accountable for delivering positive, measurable results that align with their businesses’ goals and objectives. According to Nielsen’s “The Social Media Report,” social networks and blogs are the top online destinations for Internet users, accounting for 23% of the time Americans spend online. social media real estate I’d start with is a blog”.
13 Undeniable Reasons to Start a Business Blog
NOVEMBER 26, 2013
These days, social media has become incredibly prevalent, not just for people to stay in contact with one another, but as a new platform for businesses to advertise and reach their customers. Just about every business has a website to take advantage of that, but what about a blog? Are you on the fence on whether it is really the right direction for your business? Really.
Industrial Companies Underuse the One Social Media Tactic with Proven ROI
Industrial Marketing Today
MARCH 12, 2012
Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. The study done by GlobalSpec reported “Only 22 percent of industrial companies use Twitter, which reflects its low value among engineers as a social media resource.”. Whereas the study (2011 Social Media in Industry Survey) conducted by Semplice Industry Marketing states, “Of those who used Twitter in 2011, 78% found it somewhat to very useful.”.
12 Reasons Your Business Blog Is Failing
OCTOBER 12, 2011
Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing. 12 Reasons Your Blog is Failing. 1.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
They’re distributing and promoting this content through all channels in the web presence optimization (WPO) model , to maximize their opportunities to be “found” online when buyers are looking. What are the top barriers to adopting social business practices? Design & Promote ). Blogging Stats. Each month, 329 million people read blogs.
7 Fatal Business Blogging Mistakes (And Easy Fixes!)
JANUARY 16, 2012
Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. HubSpot research indicates companies that blog generate 55% more website visitors , 97% more inbound links , and have 434% more indexed pages than companies that don’t blog.
7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)
SEPTEMBER 23, 2016
Having an online presence is all but a necessity for businesses today. So what’s a small business owner like you going to do about it? You can always set up a Facebook page or establish a company Twitter account, but these platforms may not be the best for every type of business. That’s why a regularly maintained blog is a must-have for every business.
30 Awesome Blogging Guides, Tips and Resources
MAY 14, 2013
Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
Consumers actually place the highest value on deals and promotions (83%) and rewards programs (70%). ( e-Strategy Trends ). 3. Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours? Despite growing interest in the concept of social business , less than 20% of U.S. Conductor Blog ).
7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest
JUNE 19, 2013
It’s a referral traffic powerhouse, and many Pinterest users view the network as a tool for discovering products to purchase. However, is the network a viable tool to promote content in the B2B realm? Your company can stand out on the visually-driven network where pins of products with prices reign supreme, but it requires some ingenuity and effort. Sure, but it’s a bit harder.
13 Types of Product Content Sales Needs to Close More Deals
NOVEMBER 7, 2012
While this educational, top-of-the-funnel content is vitally important, let's not undermine the importance of bottom -of-the-funnel marketing content -- content that communicates the functionality and benefits of your product/services -- and content that enables your sales team and helps them sell. And admittedly, we don't tout the value of product marketing enough on this blog.
6 Ways to Establish Yourself as an Industry Thought Leader
AUGUST 9, 2011
Being known as a thought leader in your industry is a huge step in the right direction toward increased credibility for your business and its products/services. It can also help your business stand out from its competitors. So how exactly do you gain credibility as an industry thought leader ? Ways to Become an Industry Thought Leader. 1.
20 Ways to Generate ROI from a Corporate Blog
MAY 10, 2011
Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. What should they promote? Got more?
Why Your Sales Funnel May Run Dry Without a Business Blog
Industrial Marketing Today
JANUARY 3, 2011
Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. business blog is a powerful online marketing tool for inbound lead generation.
21 Things to Know When Pricing a B2B Website
PWB Marketing Blog
SEPTEMBER 16, 2011
Pricing a B2B website is different than B2C because business audiences’ needs and buying behaviors are different. B2B buyers after all don’t buy expensive industrial products and services by clicking a link ( eBay’s Business and Industrial category is a notable exception). More and more business executives are accessing web content on smart phones.
Business Blogging – Do You Have What It Takes?
JUNE 30, 2010
Though blogging provides significant business benefits (e.g. increasing a firm’s credibility and visibility in search), developing a blog isn’t the right move for every organization. The web is littered with abandoned blogs; according to Technorati , only 7.4 This is what makes a blog not just informative, but interesting. How do you get there?
How to Write an Effective Business Blog
JANUARY 8, 2010
Blogs are not a traditional marketing medium. Blogs written like extended brochures (in promotional language) don’t get read. blog is rather, a place to share useful content. Instead of saying “We’re the leading producer of widgets…” or some other such self-promoting statement, demonstrate your leadership by writing about the many creative uses of widgets, what to look for in a widget, recent developments in the widget field, or whatever. blog is not an ad, a traditional Web site or an online brochure. Who should write for your blog?
B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities
MAY 18, 2016
In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. Some B2B companies still haven’t adopted blogging as a business function despite its obvious benefits. Why You Should Blog for Your Business. Blogging can help you generate leads. Business Blogging Tips. Is it to attract new visitors?
Checklist: How to Start a Business Blog
JULY 23, 2010
People like to get something from blogs they read. You don’t have to be Shakespeare to have a good blog. The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog. Note: this is not your place to talk all about your services or products. Blog Checklist.
Why Every Business Should Have a Blog
JANUARY 16, 2013
Is a business blog right for your business? If your business – local or worldwide, small or large – does not have a blog, then make that one of your online marketing goals for this year. No matter what your industry, chances are there is something interesting you can write about and share with an online audience. Photo credit: inju).
Five Benefits of Blogging for Business
JUNE 21, 2010
Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Because they are less formal, more interactive, and focused on industry issues—as opposed to just the company’s offerings—they provide a forum that is viewed much differently by readers than a vendor website. Establish expertise and credibility.
Thought Leadership: Marketing Engineering Services with Technical Articles
Industrial Marketing Today
MAY 11, 2011
Are you an in-house marketer or a consultant tasked with promoting engineering services? Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products. For one thing, you don’t have a ready-library of product data sheets, engineering and performance information to use as relevant content. There are many ways to build thought leadership such as publishing articles, blog posts — either as a guest or on your own blog, public speaking at prominent industry events and being quoted frequently in trade publications.
What is Harder about B2B Blogging? Starting or Continuing?
Social Media B2B
SEPTEMBER 6, 2013
There is no doubt that blogging for a B2B company is hard. Every day, or every week if you are getting started, you need to publish well-written, thoughtful posts that speak to your audience about their own business issues, while at the same time avoiding product-focused sales pitches and repurposed press releases. And small business owners. Creating a blog is tough.
10 Steps to Creating a Network of Guest Bloggers
Social Media B2B
JULY 19, 2012
Anyone running a B2B blog is always on the lookout for guest bloggers from outside their own organization. But how do you get those quality guest bloggers to contribute to your blog? Here are the ten steps to building a network of guest bloggers that I have followed for the B2B PR Blog and the B2B Social Media Guide. 1. Create a quality blog. Drive traffic to your blog.
4 Ways The B2B Buying Process Has Changed in 2015
MAY 1, 2015
“Businesses need to make use of owned content (blog posts, whitepapers, and guides), earned content (guest posting, customer testimonials, and product reviews), and paid content (content advertising and promotion, magazine articles and syndication) in order to create the right assets for helping potential customers through a complicated and confusing buying journey.”
Shortening the Industrial Buy Cycle in 5 Simple Steps
Industrial Marketing Today
JUNE 8, 2010
Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. Achinta offers his industrial clients marketing for engineers by an engineer. Resources
8 Things I Wish I Knew Before I Started Blogging
MARCH 10, 2014
And I''ll bet anyone who starts blogging for the first time can relate. Luckily, you''re not the first person to start blogging. So I thought I''d share some of the things I wish I knew when I first started blogging for HubSpot five years ago. Success isn''t going to happen overnight , and blogging isn''t going to give you quick wins. Is blogging a challenge?
7 Biggest Content Marketing Mistakes And How To Avoid Them
B2B Marketing Insider
JUNE 1, 2015
In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog. Forgetting To Build A Business Case Upfront . Not Publishing Enough .
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Between large and small businesses? Business Blogging Statistics and Facts.
10 Social Media Marketing Mistakes Businesses Must Avoid
FEBRUARY 2, 2015
When businesses have low engagement rates, platforms limit the reach of certain accounts because the numbers indicate low relevance and interest among followers. However, the three social networks you should focus on depend on your niche or industry. If you offer professional advice, services or products, LinkedIn and Twitter will yield the best results. Guest post by Gary Dek.
8 Deep Questions to Define Your Blogging Strategy
JANUARY 17, 2014
The majority of blogs aren’t a success. Anyone can launch and maintain a legendary business blog, provided they have sufficient dedication and direction. You’ve got to have a firm grasp on the rules of grammar, know the basics of SEO, and understand a little bit about blogging metrics. Blogging goals are like a roadmap. How quickly-changing is your industry?
Ten reasons to blog – even if nobody reads it
grow - Practical Marketing Solutions
NOVEMBER 7, 2010
. Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all. There must be some good business reason they do it, right? . Do your competitors have a blog? There better be.
Is the Marketing Campaign Dead?
JANUARY 3, 2013
Even Bill Lee , in his Harvard Business Review article, " Marketing Is Dead ," said, "Traditional marketing may be dead, but the new possibilities of peer influence-based, community-oriented marketing." Finally, three years ago, Brian Halligan wrote in his 2010 marketing wish list , "My blood curdles every time I hear someone talk about doing a 'social media campaign' or 'blog campaign.'
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Should You Use Foursquare for Your Business? June 7, 2010.