Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hubspot

DECEMBER 7, 2011

With more than 120 million business professionals registered, LinkedIn is an online marketing must for B2B marketers. While personal and business profiles get most of the attention on LinkedIn, the social network has several other valuable features that can shine for inbound marketers.

Linkedin 28

Linkedin Inbound Marketing Marketing & Strategy Blogger 28

Webbiquity

JANUARY 16, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Optimize blog content for search?

Business Blogging 100

Business Blogging Tips Tools Blogger 100

KoMarketing Associates

MAY 2, 2017

According to author Josh Steimle , influencer marketing, which has long been popular in B2C, will grow in use by B2B marketers during 2017. Thought leaders in various industries continue to grow dedicated followings, especially because of the rise of live streaming and podcasts. It looks to be the same this year as well.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

Hubspot

FEBRUARY 1, 2011

For your see, not only is the kidnapping of their eggs easy to identify with and remarkably human, but there is no better blueprint for online marketing success than the methods of the Angry Birds. 5 Things Angry Birds Can Teach You About Online Content. Have you learned any other marketing lessons from Angry Birds?

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Content is one of the most efficient ways to promote a business. Content Marketing Institute. Blogging Stats.

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Online Marketing Institute

JANUARY 4, 2011

But how, exactly, does a business go about creating a blog that their customers will actually read? Zappos.com CEO and COO Blog Zappos.com, the giant online shoe and apparel retailer, has a number of blogs. What sets this blog apart is the transparency it offers to Zappos.com customers.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

ClearVoice

NOVEMBER 30, 2021

Educational and engaging content will convince customers you are a leader in your industry. Content marketing can be applied to every level of your funnel. Clicking on an email can lead them to an educational landing page on your website, which encourages signing up for a product demo.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Online Marketing Institute

MARCH 24, 2011

I asked a panel of successful young entrepreneurs how to ensure that your blogging efforts remain on point, effective and primed for success. Become an Industry Expert Use the blog to position yourself as an industry expert. Instead, develop relationships with other successful bloggers in your industry.

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

WebMarketCentral

SEPTEMBER 18, 2007

The second group is the diminishing number of old-school PR and marketing practitioners, those who still believe that press releases are only for the media, that you have to interrupt people with your marketing message to get their attention, and that campaigns aren't real unless they are on TV. social media.

PR 20

PR Rules Web 2.0 Wiki 20

Webbiquity

JULY 26, 2010

For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B Social Media: Why Do Business Professionals Use Social Media? Content Marketing Results: Landing Pages Rule , July 12, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

MARCH 24, 2011

Corporate websites are often little more than interactive brochures that display basic information and describe what the business offers. “A blog has the flexibility to produce content easily, syndicate that content through any medium using RSS, and convert that audience into customers.&# Industry news? Is it advice?

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Hubspot

JULY 17, 2012

There are many businesses that have tried to distinguish themselves by having a unique way to price their products/services -- whether it's by charging for soda based on the temperature outside, using a "pay what you want" approach , giving cocktail discounts based on Facebook's stock losses or, my personal favorite, demand-based pricing.

Buy 28

Buy Guerilla Marketing Media Peer-to-peer 28

Webbiquity

MAY 14, 2013

For those who still aren’t convinced of the value of business blogging (as well as those who need to convince others), the “why blog” posts below provide compelling evidence. more here in 30 of the best business blogging guides and resources of the past year. companies now maintain blogs.

Resources 100

Resources Tips Blogger Social Media 100

Webbiquity

DECEMBER 2, 2014

In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. They’re distributing and promoting this content through all channels in the web presence optimization (WPO) model , to maximize their opportunities to be “found” online when buyers are looking.

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

SnapApp

DECEMBER 22, 2016

The blogs on this list cover a wide range of topics. From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Enchanting Marketing. Blog Herald. Blog Tyrant.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Webbiquity

NOVEMBER 28, 2011

Report: CMOs Eager To Integrate Social Tools by MediaPost Online Media Daily Gavin O’Malley reports that chief marketing officers have embraced social media: “From Facebook to Twitter, a full 90% of chief marketing officers now participate in an average of three or more social media activities.”

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100