Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Publish Frequently.

Top of Funnel 317

Top of Funnel Paid Search Agency Companies Marketing Automation Services 317

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Webbiquity

JANUARY 8, 2010

Blogs are not a traditional marketing medium. Blogs written like extended brochures (in promotional language) don’t get read. A blog is rather, a place to share useful content. Certainly you can promote your company and product in your blog, but this should be more in the form of sponsorship than selling language.

Business Blogging 100

Business Blogging Adsense RSS Effectiveness 100

Hubspot

AUGUST 22, 2012

So you want your business blog to perform better. Blog harder? Well yes, you could set to your keyboard and type away 'til your fingers bleed, or you could think of ways to get more out of your blog without just increasing content volume. 12 Ways to Get More Out of Your Blog Without Actually Blogging.

CMS Development 28

CMS Development Landing Pages Lead Scoring Lead Ranking 28

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. out of 5) Loading.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Online Marketing Institute

MARCH 24, 2011

I asked a panel of successful young entrepreneurs how to ensure that your blogging efforts remain on point, effective and primed for success. Become an Industry Expert Use the blog to position yourself as an industry expert. Instead, develop relationships with other successful bloggers in your industry.

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Leadspace

SEPTEMBER 14, 2019

Instead of outreach to actively generate awareness of your business, you go about it more passively. You put content out into the world via your blog, social media, website, and email newsletter in order to passively generate awareness of your business. One more product? Sell X more products.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Not only can your blog help you bring in qualified visitors that you can convert into leads; it can also be a powerful lead nurturing tool. 1) Implement Smart CTAs.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

Scoop.it

SEPTEMBER 11, 2018

Still haven’t started your business blogging efforts? Especially when you’re completely new to content marketing, it’s good to aim for frequent publishing as you want to fill up your blog with more than just a few pieces. Smart blogging can bring compounding, long-term positive results. Drafting the blog post.

Curation 67

Curation Content Paid Search Agency Custom Publishing 67

Webbiquity

MARCH 22, 2016

As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. Send out through your email newsletter. Repost where your audience lives.

Traffic 100

Traffic User-Generated Content Social Media Public Relations 100

SmartBug Media

NOVEMBER 18, 2022

I knew marketing was about branding, sharing product information, and understanding consumer psychology. Getting a business’s name out there is important, but I hadn’t realized there were legitimate philosophies behind marketing—especially digital marketing. their buyer’s journey stage, the type of product they are interested in).

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Valasys

FEBRUARY 17, 2020

The process of sharing, publishing & promoting your pieces of content is called Content Distribution. Marketers must know where & how they’re going to publish & promote their content. It helps your blog posts to gain readership, helps you to send your email newsletters & learn about social media marketing.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

nDash

JULY 8, 2020

Your content marketing plan has to go the extra mile to map out the ways you’ll execute campaigns that promote blog posts, eBooks, white papers, and other assets. Educating prospects and customers about your products. Everyone wants to drive more traffic to their business blog and great content development processes will help.

Top of Funnel 52

Top of Funnel Effectiveness Marketing & Strategy High Quality Lead 52

ClearVoice

JUNE 13, 2022

Make a list of a half-dozen sites from within your industry or sites that create content you’re passionate about. Pay close attention to what characteristics make these blogs stand out and take notes. How do you wish to position your brand within your industry? A successful blog will have a cohesive keyword strategy.

Business Blogging 52

Business Blogging Paid Content Business SERP 52

Single Grain

OCTOBER 16, 2019

I know what you're thinking: What business owner has the time to build a blog from scratch? It doesn't matter if you're a one-person-band or the CEO of an international company, the thought of creating a business blog is a daunting prospect. 3 Benefits of Business Blogging. What Is Good Business Blogging?

Business Blogging 73

Business Blogging Linkbait Business Marketing Budget 73

Marketing Insider Group

JULY 1, 2020

Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. Brands who offer relevant, useful content are viewed as thought leaders in their industry, which helps to build brand trust and authority. Content marketing isn’t just a business blog.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Single Grain

SEPTEMBER 11, 2019

There’s a big difference between a business blog that’s chock-full of lackluster, uninformative posts and one that’s bursting at the seams with the type of high-value content that naturally draws in readers. As it relates to business blogging, pillar content can also be defined as a series of posts that represent your site’s best work.

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

Hubspot

JULY 31, 2019

You should know where and how you’re going to publish and promote your content before you put the proverbial pen to paper — otherwise, your time and resources could go to waste. Content distribution channels are the channels through which you share and promote the content you create. Where should I publish my content , you ask?

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Buzz Marketing for Technology

JUNE 27, 2008

. # Denise aka The Blog Squad on 24 Nov 2007 at 8:09 am. It was great meeting you Edith and thanks for putting together such a concise list of good blogging habits! The Blog Squad. Business Blogs: How to Build A Better Blog on 25 Nov 2007 at 10:42 am. Sign Up Now and Receive EY Insider Weekly Newsletter!

Blogger 100

Blogger Effectiveness Comparison Pricing 100

Magisto

OCTOBER 3, 2019

Advertising – Promoted content on social media. That’s when you invest money to promote a social media post, so it gets more reach and more engagement with a particular audience. B2B (Business-to-business) – An adjective to refer to a company that sells its services or products to another company.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

Hubspot

OCTOBER 9, 2012

Download your free copy if you want to see the other 90 ideas that have changed our industry forever! And as we looked back, we found that one idea from all the way back in the 1400s -- the invention of the printing press that made mass media possible -- totally and completely changed the entire trajectory of our industry.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Single Grain

JUNE 17, 2019

Around 4 million blog posts are written every day. But just because everyone is creating blog content to promote their business doesn't mean that it's all great. Although blogging is a terrific way to build an audience for your business, it isn't as easy as churning out numerous posts every month.

Tips 111

Tips Lead Scoring Lead Ranking Banners 111

Hubspot

FEBRUARY 11, 2013

Just assume you know which social networks your audience populates, even if they're actually way more active in an industry specialized social network than, say, Facebook. Don't give away anything to them that's form-free , like a helpful blog post or an answer to their burning question. Business Blogging. You got this.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28