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4 Ways The B2B Buying Process Has Changed in 2015

Crimson Marketing

Industry-specific groups and forums make it easier than ever to connect to people from the same sector, and discuss product recommendations and customer experiences. A glowing social media recommendation from a past customer or industry figurehead can do more than boost your brand image—it can actively increase your sales.”

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. His efforts at promoting best practices for content marketing were recognized in 2014 when he was awarded the John Caldwell Lifetime Achievement Award by the Content Council.

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Is the Marketing Campaign Dead?

Hubspot

Blogs and social media behave like compound interest, so if you treat them like 'campaigns,' you lose all the benefits. Marketers should be permanently creating, optimizing, promoting, converting, and analyzing.". Traditionally, ads would last as long as you paid for them to be aired on TV or printed in a newspaper or magazine.

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All Contacts Aren't Created Equal: The Right Ways to Treat Your Email Opt-Ins

Hubspot

The most common example of a subscriber is a blog subscriber -- we've actually set up a dedicated landing page just to promote subscription to this blog you're reading right now. And you know what happens when you become a subscriber to the HubSpot blog and nothing else? Think about it this way.

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11 Pro Tips for Better Business Blogging

Online Marketing Institute

I asked a panel of successful young entrepreneurs how to ensure that your blogging efforts remain on point, effective and primed for success. Become an Industry Expert Use the blog to position yourself as an industry expert. Instead, develop relationships with other successful bloggers in your industry.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. June 8, 2010.

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Thought Leadership: Marketing Engineering Services with Technical Articles

Industrial Marketing Today

Are you an in-house marketer or a consultant tasked with promoting engineering services? Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products. A “thought leader” in business jargon is an entity that is recognized for having innovative ideas (Source: Wikipedia).