Industrial Marketing Today

OCTOBER 2, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 3, 2010

The site redesign cycle of frustration Here’s a typical site redesign scenario: Our current site is more than 3 years old > Let’s do a redesign > Review new design mock ups > Love that cool new look with the scrolling thingies > Let’s launch the new site ASAP > What’s that “lorem ipsum dolor sit amet” on our pages? >

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

APRIL 30, 2010

If a video you used in a blog post relates, pull it through to the landing page for that content. Achinta offers his industrial clients marketing for engineers by an engineer. If a nurturing program has run its course and the content wasn’t publicly available, create a place for it on your website.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Hubspot

APRIL 3, 2013

And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEO efforts and brand awareness. Social media was all the rage, and blogging was, well, old and worn out. The Blog Post as the New Ad Unit. But once the campaign is over, the content is gone.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

MARCH 1, 2012

The quest to become completely reliant on inbound marketing is easier said than done. The truth is, not everything can always be perfected online alone -- but you should still make an effort to fuse your online and offline marketing to get the most out of all your marketing campaigns. With some inbound wisdom of course!

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Marketing Insider Group

SEPTEMBER 14, 2020

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Their favorite video content marketing has a 60% returning customer rate. Blogging Stats.

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Industrial Marketing Today

JUNE 8, 2010

You have to actively promote your optimized site using social media, press (news) releases, blogs and offline tactics to tell your target audience about your site. After you register, edit your profile to add a link back to your site or a landing page to download a free white paper or register for a webinar.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. How to Convert Readers into Clients on Your Blog , May 26, 2010. B2B Voices ( Trade Youtube Twitter Leads Sales ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Industrial Marketing Today

OCTOBER 26, 2009

High bounce rate — is the percentage of single-page visits or visits in which the person left your site from the entry page. A high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. That’s why your Home page may not always be the best entry point. They are: 1.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Online Marketing Institute

JANUARY 4, 2011

Email Marketing: Improve deliverability by deleting subscribers? " Jon Miller, Marketo Learn More Recent Comments Kirk Taylor : That’s great advice for anyone writing a blog. And since last October, the team has seen a 70% increase in inbound leads.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Hubspot

JUNE 23, 2011

What the Consumer Engagement Cycle is and how you can leverage it through inbound marketing. How Social Fresh leverages outside experts for content marketing. I'm in booking mode for new guests for Inbound Now! What inbound marketing or social media mastermind would you like to see me interview next?

Work Management 28

Work Management Marketing Management Paid Search Agency Advertising Agencies 28

Hubspot

JANUARY 13, 2014

Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Did they click on the CTA at the end of the blog post?

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 7) Business Blogging.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Magisto

SEPTEMBER 23, 2019

A/B Testing – Testing two variables like time of posting, color of button, kind of call to action, landing pages, ad, to see which one performs better. Blog – A website full of articles, commentaries, content, with a reliable content calendar. Blogs publish content regularly. Back to top).

Social Media 64

Social Media Social Marketing Work Management Cost Per Thousand 64

Magisto

OCTOBER 3, 2019

A/B Testing – Testing two variables like time of posting, color of button, kind of call to action, landing pages, ad, to see which one performs better. Blog – A website full of articles, commentaries, content, with a reliable content calendar. Blogs publish content regularly. Back to top). Back to top).

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40