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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Present the problem or challenge the client is facing. It will help confirm that your business is the right choice for them. To me, this statistic is surprisingly low. But it means you can start creating something most businesses aren’t. Source: HubSpot. Add to Your Blog. Source: Wyzowl.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

How can they optimize that experience, without incurring excessive costs that can’t be passed along to price-sensitive buyers? The research and observations presented here may not answer all of those questions, but provide a good start and a solid foundation. HubSpot ). Lead quality > lead quantity?

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. We’ve also tried to use statistics that are no more than two years old unless otherwise noted. About 57% of industries have gained a customer through their business blog.

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Executive Summary: A CEO's Guide to Online Marketing

Hubspot

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. Instead, it is your job to understand how the costs, results and data surrounding online marketing impact the overall health and performance of your business. View more presentations from HubSpot Internet Marketing.

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22 Exceptional Business Blogging Guides, Tips & Tactics

Webbiquity

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

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The Sales Game Has Changed: Here's How to Adapt

Hubspot

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. Salespeople are being invited into the buying process much later, are expected to present and propose, and then wind up chasing the business. 3) Remember that blogging isn't just for marketers.

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The Ultimate Facebook Marketing Cheat Sheet

Hubspot

Auto-Publish Blog Content: Start populating your Page's wall with content! If you maintain a business blog, you can connect your blog to auto-post links to new blog content you publish. If I post to HubSpot's Page when I'm using Facebook as my personal profile, it will show as posted from 'HubSpot.').