Hubspot

JUNE 28, 2011

Carefully crafted blog posts can do wonders for your lead generation efforts. Let's walk through the anatomy of a smart, lead gen-optimized blog post so you can start converting that blog traffic into precious leads. Anatomy of a Lead Generating Blog Post. That's right.

Optimization 28

Optimization Conversion Lead Gen Banners 28

Hubspot

APRIL 9, 2015

"Blog early, blog often.". After all, blogs help businesses attract new website visitors and convert them into leads. The question is, how often does a company need to blog? To help answer this question, we pulled some blogging data from HubSpot''s 13,500+ customers. Company Size.

Advertising Benchmark 28

Advertising Benchmark Companies Correlation Custom Publishing 28

Hubspot

JANUARY 24, 2012

But whether they're drafting an ebook , writing a blog post, or producing a webinar, they usually have different goals in mind for the content they're creating. After all, if you're using an ebook to generate leads , landing page submissions, not page views, should be your top priority metric. Metrics to Track.

Top of Funnel 28

Top of Funnel ROI Landing Pages Lead Scoring 28

Hubspot

MARCH 27, 2012

There are plenty of ways to resurface your best blog content so it gets more visibility than just a day or two on your blog's homepage. We know how much time and effort it takes to create content, so why not squeeze the most ROI out of your business blogging with these ideas to resurface your blog content?

Top of Funnel 28

Top of Funnel Bundling Best Practices Lead Nurturing 28

Hubspot

AUGUST 5, 2011

Metrics to Use: Open Rate, Click-Through Rate, Conversion Rate, Email Leads. Metrics to Use: Keyword Rank, Number of Monthly Searches for Specific Keywords, Organic Traffic, Inbound Links, (For PPC: Paid Traffic, Cost-per-Click). Business Blogging. Do certain offers work better for particular blog topics?

Internet Marketing 28

Internet Marketing Tactics Webinar Metrics Top of Funnel 28

Hubspot

DECEMBER 29, 2011

As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever. How will your business keep up? Nearly 40% of US companies use blogs for marketing purposes.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

APRIL 3, 2012

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. It’s more difficult than ever for salespeople to connect by phone, even when following up on inbound leads. 3) Remember that blogging isn't just for marketers. That's all of the bad news.

Salesforce.com 28

Salesforce.com Ideal Customer Profiles Enterprise Management Marketing Proposals 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

SEPTEMBER 27, 2013

Use SEO to generate more leads! SEO optimization is an important way to generate leads from your website visitors. Assignment: Ensure that you never fall behind on your blog by filling out this Excel template that will help you stay organized and maintain a solid blog publishing schedule. Lesson 3: Business Blogging.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Hubspot

MARCH 16, 2016

Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking -- it's how you convert visitors to your blog into valuable inbound leads for your business. Here’s how an end-of-post banner CTA might look on our blog.

Hubspot 28

Hubspot Lead Scoring Lead Ranking Generation 28

Hubspot

OCTOBER 28, 2016

For many businesses, the key to making sales is to first generate leads. But leads don't grow on trees. Some marketers have trouble generating enough leads to feed their sales team. Some marketers have trouble generating enough leads to feed their sales team. Need help diagnosing your website's lead gen issues?

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

JULY 10, 2018

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. Facebook Lead Ad.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

Hubspot

AUGUST 26, 2013

it''s easy to forget about some of the other things that make an effective blog tick. But let me tell you -- building a successful business blog isn''t just about creating content. And if that''s the only thing you''re focusing on, you''re definitely not using your blog to its fullest potential.

Leads 28

Leads Lead Marketing Qualified Leads Top of Funnel 28

Hubspot

OCTOBER 21, 2014

Fresh new content types could do wonders for expanding your reach and attracting more (and better) leads. To help you shake up your content balance, here are 23 things you can put behind a landing page to help you collect new leads. How do you convert blog readers into leads? So don''t shy away from new formats.

Landing Pages 28

Landing Pages Lead Gen Leads Lead 28

Hubspot

OCTOBER 10, 2013

Business blogging efficiency. But that''s not enough to create a blog post from. Do you want to generate leads? Get a ton of traffic? For the sake of demonstrating how this works, let''s pretend our goal is to drive a lot of traffic. You want traffic and you want to get it by blogging.

Long Tail Marketing 28

Long Tail Marketing Lead Gen Traffic Lead Scoring 28

Hubspot

JANUARY 13, 2014

Ideally, you''ll make use of a closed-loop analytics solution so you''re able to see what happens to all that site traffic. Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. Did they click on the CTA at the end of the blog post? Buyer Persona.

Top of Funnel 28

Top of Funnel Content Marketing Planning Buyer Personas 28

SnapApp

DECEMBER 22, 2016

Since this is one of the most comprehensive lists of marketing blogs you'll find anywhere online, so we've broken the list into topical categories for easy navigation: Content Marketing. Demand Gen / Lead Gen. Recommended reading: How to Build a Steady Stream of Leads for Less Than $100/mo. #8. Copywriting.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48