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Why Landing Pages Are an Indispensable Part of Marketing

Hubspot

Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. According to MarketingSherpa's Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business' homepage, not a special landing page.

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12 Reasons Your Business Blog Is Failing

Hubspot

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. You put in the time to get it going, published a few posts, and waited for the leads to start rolling in. WHERE ARE ALL THE LEADS?! Connect with HubSpot :

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11 Safeguards to Prevent Business Blogging Embarrassment

Hubspot

Before publishing, check these five places for keyword optimization : URL, page title, header tags, anchor text, and image alt text. You're (probably) not business blogging just for fun. Make sure your blog includes a call-to-action so readers don't get to the end of your post and leave your website. Image credit: Alex E.

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7 Missed Social Media Lead Generation Opportunities

Hubspot

7 Missed Social Media Lead Generation Opportunities. No Blog CTA - Business blogs are great, because they are a social media asset that a company owns and completely controls. Businesses that blog get 55% more website traffic than those that don’t. Learn How to Leverage Social Media for Your Business.

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6 Brilliant Tips to Boost Blog Conversion

Hubspot

Remember: the more targeted you are, the better the chances that your blog readers will be interested in what you have to offer, and thus, more likely to convert. Make sure your offers' CTAs also direct visitors to targeted landing pages with lead-capture forms. Optimize Evergreen Blog Content With New CTAs.

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The Ultimate Cheat Sheet for Expert Twitter Marketing

Hubspot

HubSpot ). and a URL (use your company website, blog, or link to a unique landing page you create specifically for people who find you through Twitter). Encourage others to easily share your content on Twitter by adding Tweet Buttons to your blog, individual blog articles, landing pages, and any other content you create.

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4 Tried and True Marketing Automation Recipes for Better Email Nurturing

Hubspot

In our marketing at HubSpot, we drink our own Kool-Aid and use our own marketing automation software , and in doing so, we’ve uncovered a set of core lead and customer nurturing “recipes” that are especially effective at nurturing our visitors from prospects to leads to customers to evangelists. Key Ingredients: New Leads.