Hubspot

MARCH 31, 2020

How to Know if Your Company Blog Needs Social Media. You may be on the fence about whether or not your blog needs social media channels. Low traffic can be due to many different factors, like poor optimization. That way, you are giving readers the same valuable information, just on a different platform.

Social Media 89

Social Media Advertising Channels Media Work Management 89

Hubspot

MARCH 10, 2020

For instance, when you write product roundups, are you including all of the necessary information? Understanding millennial behavior is the key to learning how to cater to millennials blog readers. I use blogs for research, so I'd gravitate towards a blog that provides ample information in their product reviews and posts.

eCommerce 86

eCommerce Peer-to-peer Statistics Thought Leadership 86

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Even worse: Your blog is published on a free blogging platform’s domain such as Blogger.com, WordPress.com, or TypePad.com.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Hubspot

NOVEMBER 17, 2020

Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blog Pros and Cons. The Benefits of Blogging. DemandMetric ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Hubspot

JUNE 20, 2013

He suggests that marketers should take a page out of journalists’ book and write in the style of the inverted pyramid -- a structure of writing where you provide the most important information in the first paragraph or two, and then reveal increasingly less important information as the article progresses.

Business Blogging 28

Business Blogging Business Lead Ranking Eye-Tracking 28

Hubspot

MARCH 11, 2015

Business blogging is not an option for your business. As you already know, keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. These 7 statistics will give you reason enough to get blogging.

Business Blogging 28

Business Blogging Stats Business PPC 28

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

ClearVoice

JUNE 24, 2021

Audiences have come to expect and want useful, valuable information about real solutions to their actual problems. A HubSpot survey on content trends supports this general trend, reporting that 54% of consumers in the U.S., Blogging content is still effective. Every minute, people upload around 300 hours of video to the site.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Hubspot

JULY 10, 2019

By the end of this article, you’ll have a better understanding of B2B marketing, the most effective B2B marketing strategies, and how you can tap into and convert your business audience. HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Hubspot

MARCH 28, 2019

In other words, you need to make sure your offer is worth giving up in exchange for an email address (and for whatever information you’re asking). Therefore, most of us rely on “lead magnets” - exchanges of value for information. These are the types of popups I use on my own site, and we use them at HubSpot too.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Hubspot

JULY 23, 2010

Keep content topical, informative, and non promotional. Give your readers something to chew on – A blog post should be 400-600 words on average. Search Engine Optimization Basics - As you create remarkable content you will want to optimize that content for search engines as well as users. Blog Checklist.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

APRIL 5, 2018

billion searches for information are made per day? In fact, there are numerous Google business tools in addition to its search engine that can be hugely valuable if you're a marketer. Learn more about how to optimize your Google+ Page in this free ebook , and you can check out HubSpot's own Google+ Page here.

Google 78

Google Adsense Tools Doubleclick 78

Webbiquity

APRIL 10, 2018

How can they optimize that experience, without incurring excessive costs that can’t be passed along to price-sensitive buyers? HubSpot ). 12: Business Blogging Turns 20 This Year (Plus 12 More Stellar Stats and Facts). #13: Lead quality > lead quantity? Business2Community ). Business2Community ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Hubspot

JUNE 28, 2011

Carefully crafted blog posts can do wonders for your lead generation efforts. Let's walk through the anatomy of a smart, lead gen-optimized blog post so you can start converting that blog traffic into precious leads. Anatomy of a Lead Generating Blog Post. informative). Is your blog optimized for lead gen?

Optimization 28

Optimization Conversion Lead Gen Banners 28

SmartBug Media

JANUARY 23, 2019

We live in an information age. This action keeps search engines like Google busy. So how do you attract people looking for help relevant to your business? So how do you attract people looking for help relevant to your business? Check out HubSpot Academy’s free Business Blogging Strategy course.

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80’s , when computers became powerful enough to store large volumes of customer information. Timely customer service is good customer service, which is why businesses are increasingly looking to CRM software to help provide a better customer experience. In 1986, ACT!,

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Hubspot

DECEMBER 20, 2012

One of the greatest blogging challenges is not the actual writing. It's stuff like brainstorming topics, targeting the right readers, and optimizing posts with the right keywords and calls-to-action. Lucky for you, this is where our new blog editorial calendar template comes in handy! Authors and Due Dates. Offer/Call-to-Action.

Template 28

Template Business Blogging Planning Buyer Personas 28

Hubspot

APRIL 6, 2014

While we of course found little ways to enjoy the sunlight and the April Fools'' Day pranks, we also got down to business -- blogging business, at least. This blog post will arm you with the information, data, and examples you need to optimize your landing pages for lead generation.

Cost 28

Cost Linkedin Hubspot Landing Pages 28

Hubspot

SEPTEMBER 21, 2011

In order to take advantage of local search at the most basic level, your business website needs to be optimized for your geo-targeted keywords. Next, go the extra mile and use the following 4 simple ways to optimize your website for local search. Best Practice #2: Leverage Business Blogging. Page Titles.

Optimization 28

Optimization Marketing Websites Keywords Link Building 28

Single Grain

DECEMBER 29, 2020

Popular SaaS products include HubSpot’s CRM , Moz’s SEO tools , and Slack’s interpersonal chat-based communication : All the SaaS bloggers on our list have years of proven expertise in their specific industry and can boast exceptional accomplishments. He is a regular columnist for HubSpot ‘s blog and Entrepreneur ‘s blog.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

ClearVoice

MAY 26, 2022

Why content marketing is important for business? Content creation for your business provides you with a way to give your leads and customers valuable information. According to a HubSpot study of 1,531 small- and medium-sized businesses, companies that blog have: 55% more website visitors. Or Why Not?”

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Industrial Marketing Today

SEPTEMBER 6, 2011

Blog sites as inbound marketing hubs. They are beginning to look beyond a static informational website and are now seriously focusing on developing a more robust online presence for attracting qualified traffic, generating higher quality leads and positioning themselves as thought leaders in their respective niches.

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80's , when computers became powerful enough to store large volumes of customer information. Timely customer service is good customer service, which is why businesses are increasingly looking to CRM software to help provide a better customer experience. In 1986, ACT!,

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Hubspot

NOVEMBER 2, 2018

Well, I have good news for you — there’s a software out there that’s so easy to use, virtually anyone can successfully create a unique and professional-looking website for their business, blog, portfolio, and more. Let’s review a few more of the pros and cons that come with both options so you can make an informed decision.

CMS Development 101

CMS Development Marketing Websites Godaddy Domain 101

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Odden has gone across the globe to share his insights regarding data-informed and customer-centric marketing. This is where content marketing comes into play. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

PureB2B

AUGUST 3, 2016

That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Blogs are also widely recognized as an excellent way to generate leads , and a huge help when it comes to achieving a robust bottom line. 10 Ways to Optimize Your Blog for Lead Generation.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

JULY 16, 2012

If you're an inbound marketer, you're probably already on board with the idea that business blogging is an effective way to generate leads. And you probably also know that you can increase your blog's ability to generate leads if you also promote it in social media -- the more exposure the better, right?

Social Media 28

Social Media Paid Search Agency Generation Companies 28

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think.

Top of Funnel 311

Top of Funnel Paid Search Agency Companies Marketing Automation Services 311

Hubspot

OCTOBER 19, 2012

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. So if you're not taking advantage of all the lead generation opportunities your blog offers -- and then optimizing those opportunities -- you're likely missing out on a huge piece of your company's lead gen pie. But have no fear!

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Industrial Marketing Today

APRIL 26, 2010

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Your business will grow.&# (See Content Marketing – The Ultimate Cheat Sheet ). Content Marketing’s slogan is – “Don’t pitch. Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. HubSpot customers can easily track this metric using the Sources tool (pictured below). Where is the traffic to your blog coming from?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Marketing Insider Group

SEPTEMBER 14, 2020

About 57% of industries have gained a customer through their business blog. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. Blog posts are among the most shared content online. Blog content creation is a top priority for marketers.

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Hubspot

JULY 13, 2010

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. Instead, it is your job to understand how the costs, results and data surrounding online marketing impact the overall health and performance of your business. View more presentations from HubSpot Internet Marketing. Additional Resources.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Hubspot

JANUARY 13, 2011

questions and arm you with business reasons for making these tools part of your 2011 marketing strategy. SEO (Search Engine Optimization) is the practice of making your website more appealing to search engine crawlers (Google, Bing, Yahoo etc), therefore moving your site higher up in the organic search results. What is SEO?

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging? Informative? Intellectual?

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100