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28 (of the) Best Business Blogging Guides and Tips of 2013


Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy. Optimize your blog for search?

22 Exceptional Business Blogging Guides, Tips & Tactics


A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog? Two Guides to Business Blogging Benefits.

Business Blogging: How to Optimize Older Posts

Writing on the Web

Clearly, one of the most important things that you can do when it comes to a business blog is to share new content. But what about those older blog posts that are hanging out on your blog somewhere? Make it easy for your blog reader s to learn more about your solutions to their problems. Business blogs can be tricky creatures. Promote older posts.

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011


Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Promote new content most effectively? Optimize blog content for search?

4 Tips to Attract More Readers to Your Business Blog

Writing on the Web

How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them. But coming up with a successful blog can be a tough job.

Business Blogging as an Equalizer for Small and Medium Businesses

Marketing Action

One of the most powerful ways to harness the power of content marketing is through a business blog. According to a LinkedIn study , blogging is one of the top three tactics used by content marketers. infrequent updates, a lack of promotion, and too much reliance on content that’s company-focused rather than reader-focused). Often, there is no time left for blogging.

Is Blogging Right for my Business? The Benefits of a Business Blog


The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. Are my audiences really interested in my thoughts?  So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. “I’m not convinced a blog is right for my business, plus I’m concerned over time and resources.  Give me some reasons how a blog on my site can contribute to lead generation and business growth”. blog is a wonderful tool. blog. 2.

10 Unexpected Places to Find Business Blogging Inspiration


Great content creators learn to find inspiration in unexpected and surprising places, regardless of whether they’re in business blogging or composing music. This list might not guarantee that you’ll never hit feelings of burnout again, but it could help you discover ideas you didn’t even know you had the next time you’re feeling creative exhaustion: 1. Blogging Quora.

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4 Promotion Strategies Used by the Best Business Bloggers

It's All About Revenue

Curata's Business Blogging Survey of 428 marketers revealed what it takes to develop and sustain a highly successful blog. Key findings of the study demonstrate that blogs have most certainly not disappeared. Instead, business blogs have morphed into a mature part of enterprises’ content marketing and publishing ecosystem. For example: ?80%

4 Promotion Strategies Used by the Best Business Bloggers

It's All About Revenue

Curata's Business Blogging Survey of 428 marketers revealed what it takes to develop and sustain a highly successful blog. Key findings of the study demonstrate that blogs have most certainly not disappeared. Instead, business blogs have morphed into a mature part of enterprises’ content marketing and publishing ecosystem. For example: ?80%

Why Every Business Blog Needs Evergreen Content


When it comes to the different types of content you can publish on a business blog , there is a world of possibilities. But among all those variations of blog content is a very important one that often gets overlooked. That, my friend, is evergreen content , and every blog could use some. What Is Evergreen Blog Content? Examples of Evergreen Blog Content.

Business Blog Attacks: How to Keep Comments Civil

Writing on the Web

What happens when a business blog is attacked by rude comments from readers? Blogging connects business owners with customers and potential clients in ways that a basic website cannot. One of the best features of a blog is the comment section because it makes it possible for the writer to hear back from readers. Dissenters come with the blogging territory.

Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic


Over 2 million blog posts are published to the web each day. That being said, there’s a very fine line between effective content promotion and alienating your potential audience by being a spammer. If you’re facing the challenge of building a new site’s authority and audience from the ground up, your first weeks of content promotion can feel positively pointless and frustrating.

The ABC’s of Great Blogging: Be Original and Offer Insight

Writing on the Web

Be Original and Offer Insight" width="325" height="228" title="The ABC’s of Great Blogging: Be Original and Offer Insight" /> When it comes to content marketing  and great blogging, insight and originality rules. Chapman,  Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business  (John Wiley & Sons, Inc.

Rules 101

7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest


However, is the network a viable tool to promote content in the B2B realm? We’ve curated some of the brightest ideas on how you can develop a Pinterest for business presence to be reckoned with: 1. However, to truly stand out on Pinterest for business, it’s critical to customize your images to promote content. How do you successfully promote content on Pinterest?

20 Ways to Generate ROI from a Corporate Blog


Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. What should they promote?

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How to Write an Effective Business Blog


Blogs are not a traditional marketing medium. Blogs written like extended brochures (in promotional language) don’t get read. blog is rather, a place to share useful content. Instead of saying “We’re the leading producer of widgets…” or some other such self-promoting statement, demonstrate your leadership by writing about the many creative uses of widgets, what to look for in a widget, recent developments in the widget field, or whatever. blog is not an ad, a traditional Web site or an online brochure. Who should write for your blog?

Why Every Business Should Have a Blog

WindMill Networking

Is a business blog right for your business? If your business – local or worldwide, small or large – does not have a blog, then make that one of your online marketing goals for this year. In this post, we’re going to look at how to determine if your business needs a blog and the benefits of having one. Photo credit: inju).

Media 21

What is Harder about B2B Blogging? Starting or Continuing?

Social Media B2B

There is no doubt that blogging for a B2B company is hard. Every day, or every week if you are getting started, you need to publish well-written, thoughtful posts that speak to your audience about their own business issues, while at the same time avoiding product-focused sales pitches and repurposed press releases. And small business owners. Creating a blog is tough.

8 Killer Tips for More, Better, Earned Media


It might be the result of your deliberate promotional strategy, such as when you send out a press release and then get a story in a newspaper or magazine. That trust goes a long way to helping convert tire-kickers into buyers, so earned media is very valuable. ” For example, LinkedIn’s sponsored updates and promoted tweets are both examples of paid media.

Media 61

What Makes Top Company Blogs So Successful? [New Data]


Anyone who runs a business blog knows how much of a challenge it is. Developing a great blog with great content that attracts lots of readers and subscribers requires you to be consistent, resourceful, and creative on a daily basis. But with blogging's challenges come its many benefits, often in the form of traffic, leads, loyal fans, and -- eventually -- customers.

7 Essential Tools for Business Blogs


There are several ways your business can benefit from blogging short of starting your own blog, from simply identifying and monitoring the most influential blogs in your industry, to asking bloggers to write about interesting developments at your company, to guest-blogging. Digg is monitored by Google Alerts , which further increases your blog's exposure.

4 Ways The B2B Buying Process Has Changed in 2015

Crimson Marketing

Businesses need to make use of owned content (blog posts, whitepapers, and guides), earned content (guest posting, customer testimonials, and product reviews), and paid content (content advertising and promotion, magazine articles and syndication) in order to create the right assets for helping potential customers through a complicated and confusing buying journey.”

How To Turn Your B2B Blog Into a Golden Egg-Laying Goose

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With the right marketing alchemy and gestation, a blog can produce valuable awareness, preference and leads for your company. So now that we know not to kill the goose, we thought it would be helpful to show how to re-engineer a similar situation, but with a business-to-business blog instead of a goose.

8 Things I Wish I Knew Before I Started Blogging


And I''ll bet anyone who starts blogging for the first time can relate. Luckily, you''re not the first person to start blogging. So I thought I''d share some of the things I wish I knew when I first started blogging for HubSpot five years ago. Hopefully it will help extinguish some of the anxiousness you''re feeling about "the unknown.". Is blogging a challenge?

How to Create a Successful Blog Strategy: A Step-by-Step Guide


We''ve witnessed a blogging revolution over the past fifteen years, where individuals have become famous on the back of 500-word snippets or rants that resonate with some online audience. M any of the thought leaders of our time became well-known because of their blogs. Adapt it based on your business needs and experience. Why does your blog exist? Promotion.

How to Run a Blog Lead Generation Analysis


It''s the timeless question for corporate bloggers: How many leads did your blog post generate? It''s much easier to see top-line metrics like how many visits each blog post gets, but measuring the impact further down the funnel is essential to growing your blog -- and your business. Not sure how to run a blog lead analysis? Running the Blog Leads Report.

What to Know Before You Start Your Blog


Whether you’re starting a business, documenting your travels or writing for self-expression, transferring great ideas to the Web is a step-by-step process. The excitement of starting a blog can be overwhelming but hastily trying to execute your ideas could backfire in the long-term. Identify the type of blog that you want to create. Is your blog private and personal?

10 Social Media Marketing Mistakes Businesses Must Avoid


When businesses have low engagement rates, platforms limit the reach of certain accounts because the numbers indicate low relevance and interest among followers. If your primary demographic is women and your site relies heavily on images and graphics, you should allocate resources to Facebook, Instagram, and Pinterest. Guest post by Gary Dek. Paying for fans and followers. Final Word.

11 Expert Tips for Growing Your Company's Blog


Most marketers dream about the day their blog has "made it.". Or maybe, it''s when your blog makes a "blogs to watch" roundup. Recently, we launched a new ranking tool called Inboundrank -- using different parameters like traffic, domain authority, and social shares, we ranked the top marketing blogs in the U.K. The key is to remain consistent with your blogging efforts.

Only 6% of Fans Engage With a Brand’s Facebook Page, and Other Marketing Stories of the Week


Many inbound marketers have reached the point where they’re actively using social media, business blogging , and working on their on-page SEO, but how do you take your marketing to the next level? Facebook and Google have been making some serious changes lately, and growing a following of loyal subscribers for your blog isn't exactly something that happens over night.

How B2B Buyers Have Changed- and the Role of Content & Social Media


Replace ABC with ABH (Always Be Helping). Increasingly, Sales and Marketing people need to immerse themselves in social media (or hire a trusted resource) to do demand generation, lead nurturing and to build relationships… albeit digital relationships. Social media provides sellers the opportunity to interact with a range of customers, partners and prospects to discuss industry news, business issues, solutions, etc. If we’re seen as helpful and expert, they’ll approach us. You have at least one, or you wouldn’t be in business.) attract prospects.

Industrial Companies Underuse the One Social Media Tactic with Proven ROI

Industrial Marketing Today

The study done by GlobalSpec reported “Only 22 percent of industrial companies use Twitter, which reflects its low value among engineers as a social media resource.”. The one statistic that stood out for me and is consistent in both these studies is that company blogs rated low for usage across the board. Blogging is a proven social media channel and yet, industrial companies seem to severely under utilize this proven social media tactic. The Semplice study reports “44% of companies surveyed had blogs. third of those companies posted frequently to their blogs.”

Social Media Strategy? Think Like a Reporter


Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place. In all but the smallest companies, there are often multiple individuals tweeting, networking and even contributing to the company blog. When: how often will you write new blog posts? Who else will be involved? Tweet? What are your goals?

7 Places to Find Quality Email Newsletter Templates


If done well, though, email newsletters can do wonders to help you build an engaged subscriber base , keep your business top-of-mind, and nurture leads that are already making their way down the funnel. We've scoured the internet for the best resources for email newsletter templates and compiled them below. Twenty? Fifty? To be honest, I've lost count. and I know I'm not alone.

19 New Featured Sources on the B2B Marketing Zone


the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Should You Use Foursquare for Your Business? CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). B2B Social Media: Why Do Business Professionals Use Social Media? How to Convert Readers into Clients on Your Blog , May 26, 2010.

Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! What business objective do I want to accomplish? Analysis?

12 Critical Building Blocks to a Successful Digital Marketing Campaign


While I don’t know what the marketers responsible for your favorite digital campaign actually did, I can say with almost 100% certainty that they spent a large amount of time researching their market, analyzing different pieces of data and building out detailed strategies that helped them blow you away through flawless execution. Do they promote a lot of their own stuff or industry notes?

Tumblr Shuts Down Popular Blogger: Who's Next?


Consider yourself warned: If you’re operating a blog on Tumblr and the site receives a complaint that you’ve used copyrighted material , it can -- and will -- shut down your account, erasing everything you’ve ever posted. When Tumblr shut down her account in June, she lost five years of work -- more than 100,000 posts across two separate blogs. What Happened to Bohemea’s Blogs.

How to Arm Your B2B Blog for Maximum Marketing Firepower

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With the right aim, B2B companies can use blogging to increase awareness and preference, attract qualified leads, boost sales and grow their business. Now, all companies have websites, but those on the forward edge of the marketing battlefield are blogging. The best blog titles are actionable, keyword-conscious (i.e.