ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. But as a business owner, how do you know for sure which recommendations or tips to follow versus the ones not worth investing time and energy into. It’s no secret.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Webbiquity

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Twitter, 255 million active users.

Social Media 100

Social Media Social Marketing Media Business 100

Hubspot

MARCH 31, 2020

And, while it might sound a little out of the ordinary that blogs are popping up on social media channels, like Instagram, it's not an out of the ordinary practice. Blog owners can see great success on social media. They can engage with followers, use hashtags to find new ones and expand reach, and promote their posts.

Social Media 89

Social Media Advertising Channels Media Work Management 89

Adobe Experience Cloud Blog

SEPTEMBER 24, 2018

This is where a business blog can help. In fact, there are many great reasons why businesses should add a blog to their website, and the following 10 reasons are some of the best. . Blogs Can Establish Companies as an Authority in Their Field. Blogs Can Improve Search Engine Rankings.

Paid Search Agency 134

Paid Search Agency Ads Marketing Websites Lead Scoring 134

Buffer

MAY 4, 2022

All the material on the site will be within your control, ensuring the tone and style of your blog are consistent with your brand values. Building a blog from scratch takes some work, but this article will help you get set up with the basics, while also providing insight into the various ways other businesses blog.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Hubspot

JANUARY 2, 2015

Our marketing agency Revenue River''s blog was boring. As an inbound marketing company that specializes in creating custom, beautiful websites for our clients in HubSpot’s COS, we were embarrassed when we looked at our blog compared to the designs we had implemented for others. Poor blog subscription rates.

Business Blogging 28

Business Blogging Ideal Customer Profiles Banners Business 28

Adobe Experience Cloud Blog

DECEMBER 6, 2009

For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines. What is the strategy behind this?

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

Hubspot

DECEMBER 20, 2012

At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. and ensure they never come back to your blog for more.

Template 28

Template Business Blogging Planning Buyer Personas 28

Hubspot

SEPTEMBER 15, 2011

With 200 million members, Twitter is one of the most popular social networks out there. But are you taking advantage of everything it has to offer for marketing ? Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

NOVEMBER 17, 2015

” the delightful Shelly Kramer asked me when I met her recently face-to-face for the first time, at a Minneapolis internet marketing event. I guess that’s because I’ve always wanted this blog to be about you, the reader, and your need for digital marketing information and guidance. click to enlarge).

SEM 100

SEM Advertising Agencies Paid Search Agency Inbound Marketing 100

LeadSquared

NOVEMBER 24, 2015

Last week’s session on ’16 Simple Ways Marketers Can Get Better at Digital Marketing in 2016′ was one of the most successful webinar sessions we have ever had. Guest speaker Prateek Shah , Founder of Digital Defynd shared his expertise on digital marketing and addressed several questions asked during the session.

Paid Content 52

Paid Content FAQ Webinar Metrics Advertising Agencies 52

Adobe Experience Cloud Blog

JANUARY 6, 2017

This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing. Don’t worry—we created a Storify of the 31 days that you can look at and a Twitter List so you can follow all of the influencers with just one click. Missed the countdown? Brian Fanzo. Joe Pulizzi.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Webbiquity

JANUARY 28, 2016

How can B2B marketers capitalize on aggregation as part of their overall content marketing strategy? These are a few of the questions that Tony Karrer, co-founder of the B2B Marketing Zone and I fielded from Paul Gillin in this week’s FIR B2B podcast. What value does content syndication provide to B2B bloggers?

Aggregage 100

Aggregage Curation Aggregators B2B 100

Hubspot

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. But it’s also overwhelming. Google Docs.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

Webbiquity

APRIL 29, 2010

Which tactics and plugins provide the most powerful SEO boost for a WordPress blog? Which tools are best for Twitter integration? What plugins and techniques should you use to truly personalize your blog? A great list, though some promote use of the insidious nofollow tag. Using Forms in Wordpress by siam communications.

Tools 100

Tools Tips SIC Best Practices 100

Webbiquity

MAY 4, 2010

Granted, in the case of Webbiquity, it helped to have an established blog to link from. But even absent that advantage, traffic to a new blog can be ramped up quickly using the following 12 techniques. Build links to your blog from every possible source. Publicize the blog through offline channels. Use Twitter.

RSS 100

RSS Digg Tagging Blogger 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. In 2004, I started blogging. But my lover wasn’t really “the blog.&# But it’s not about “the blog…&#.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Hubspot

JUNE 16, 2020

Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. Many marketers agree — blogging is an important part of their content strategy. Blogging does way more than populate your website with content. Conduct keyword research.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

JULY 23, 2010

Keep content topical, informative, and non promotional. Give your readers something to chew on – A blog post should be 400-600 words on average. Graphs, diagrams and even screenshots can come in handy as useful blog images. A good interactive video can help your blog go viral. Blog Checklist.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Webbiquity

MARCH 27, 2018

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. And Twitter has 330 million users , with 100 million of those active on a daily basis. It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Instagram Business Blog ).

Stats 242

Stats Twitter Linkedin Planning 242

Hubspot

MARCH 10, 2020

Every time I think about making a big purchase, want to learn about new Twitter or Facebook updates, or even plan a trip, I do research. And I always take the same first step: I read a blog post I find on social media. You may run a blog that's struggling to gain millennial readers. Takeaway: Are your blog posts pinnable?

eCommerce 86

eCommerce Peer-to-peer Statistics Thought Leadership 86

Webbiquity

SEPTEMBER 13, 2010

By the same token, despite the many benefits of a business blog , not everyone should rush into it. Like owning a pet, writing a blog isn’t rocket science but does require a certain level of care and attention, lest the effort end up among the millions of abandoned, forgotten and neglected blogs littering the online landscape.

Digg 100

Digg Blogger Broadcasting Buzz 100

Webbiquity

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. What should they promote? Here are 20 ideas.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Content Marketing Institute

JANUARY 15, 2018

Consider this article the proverbial splash of cold water to help you wake up (or more importantly, wake your content up). HANDPICKED RELATED CONTENT: Skyscraper Content the Right Way: How to Truly Help Your Readers. Eric Kinaitis, director of content marketing, American Endowment Foundation. And yet, a lot of content sucks.

Content 111

Content Paid Search Agency Advertising Agencies Mobile Advertising 111

Industrial Marketing Today

MARCH 12, 2012

The study done by GlobalSpec reported “Only 22 percent of industrial companies use Twitter, which reflects its low value among engineers as a social media resource.”. The one statistic that stood out for me and is consistent in both these studies is that company blogs rated low for usage across the board.

Social Media 60

Social Media Tactics ROI Paid Search Agency 60

Writing on the Web

JUNE 29, 2010

Both the quantity and quality of my business are vastly improved in terms of marketing ease, deliverability and profits. But hang on, I need to clarify my ideas first… I know people who are still doing business without the Web, saying things like, “My clients don’t spend time surfing the Internet.&#.

Ning 100

Ning Business Digg Buzz 100

Webbiquity

JANUARY 9, 2024

Naturally, they are going to share it across their social media channels like Twitter (I refuse to call it X) and LinkedIn. This is done as soon as you promote it to them, so it achieves fast results. Peers are likely to be more active in promoting your content Reach out to them asking to provide a quote.

Traffic 204

Traffic Peer-to-peer Linkbait Customer Surveys 204

PureB2B

AUGUST 28, 2018

As marketers and sales professionals, we have to adjust to behavioral shifts caused by a multitude of technological advancements and lifestyle transformations. Researching your sales leads will help you contextualize their situations , problems, and needs beyond a simple buyer persona or stage of the buyer’s journey.

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

Hubspot

JUNE 20, 2014

This week, we hear from an entrepreneur who is just starting his own company and wondering where to focus his marketing efforts in the very beginning. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. I''ve already set up a webpage and social media profiles, but how do I ACTUALLY start marketing it?

Paid Content 28

Paid Content Hubspot PPC Planning 28

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. Twitter Twitter can offer limitless value in promoting your event.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Hubspot

JANUARY 25, 2012

Successful inbound marketing requires a hand in a number of different marketing channels, from blogging , to social media, to email, SEO, PPC, and even live events. Don't keep your marketing contained in individual silos -- integrate it! Don't keep your marketing contained in individual silos -- integrate it!

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

PureB2B

AUGUST 28, 2018

As marketers and sales professionals, we have to adjust to behavioral shifts caused by a multitude of technological advancements and lifestyle transformations. Researching your sales leads will help you contextualize their situations , problems, and needs beyond a simple buyer persona or stage of the buyer’s journey.

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). Marketing Charts ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

MARCH 1, 2012

The quest to become completely reliant on inbound marketing is easier said than done. The truth is, not everything can always be perfected online alone -- but you should still make an effort to fuse your online and offline marketing to get the most out of all your marketing campaigns. With some inbound wisdom of course!

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Marketing Insider Group

SEPTEMBER 21, 2020

Companies that practice blogging get 97% more links to their websites. B2B marketers who blog get 67 percent more leads than those who don’t. I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309