Hubspot

OCTOBER 21, 2012

Many inbound marketers have reached the point where they’re actively using social media, business blogging , and working on their on-page SEO, but how do you take your marketing to the next level? So how does a marketer do it all? Let’s look at this statistic from a positive point of view.

Facebook 28

Facebook Inbound Marketing Google Promotion 28

Leadspace

SEPTEMBER 14, 2019

Whereas outbound marketing focuses on cold calling and making outbound interactions to bring in potential customers, inbound marketing is quite the opposite. Instead of outreach to actively generate awareness of your business, you go about it more passively. Create SMART inbound marketing goals.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Industrial Marketing Today

MARCH 12, 2012

The study done by GlobalSpec reported “Only 22 percent of industrial companies use Twitter, which reflects its low value among engineers as a social media resource.”. According to the GlobalSpec study, only 25% of the respondents said they used a company blog to participate in social media and rated it a mere 2.6

Social Media 60

Social Media Tactics ROI Paid Search Agency 60

Hubspot

MARCH 10, 2014

Luckily, you''re not the first person to start blogging. So I thought I''d share some of the things I wish I knew when I first started blogging for HubSpot five years ago. Hopefully it will help extinguish some of the anxiousness you''re feeling about "the unknown.". What I Wish I Knew Before I Started Blogging.

Paid Search Agency 28

Paid Search Agency Blogger Hubspot Lead Scoring 28

Industrial Marketing Today

JUNE 8, 2010

Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Hubspot

NOVEMBER 7, 2012

As inbound marketers, we create a lo- hot of content. It fuels our whole marketing strategy, after all! But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. 1) Product Videos.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Hubspot

APRIL 27, 2012

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. Landing pages , that's what!

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Hubspot

JULY 28, 2010

When businesses give away something for free, they often get a lot in return from their fans or customers. One of the benefits of business blogging is that it establishes trust and thought-leadership. This is how public relations works, and guest blogging is yet another offering to help establish these connections.

Public Relations 28

Public Relations Webinar Metrics Thought Leadership Internet Marketing 28

Hubspot

AUGUST 17, 2012

I'm very passionate about mentoring talent and setting young marketers up for success, so to help you build a top-notch marketing internship program, check out the following guidelines HubSpot uses for our own intern program. What does a good marketing internship program look like? Create a buddy system.

Ad Building 28

Ad Building Work Management Planning Marketing Management 28

Hubspot

JUNE 28, 2010

Today, let's take a deep dive into business blogging to ensure your business is doing everything it can to leverage its business blog for lead generation opportunities. When it comes to proving the ROI of B2B social media, blogging can be the best place to start for many organizations. Think of it this way.

Lead Generation 28

Lead Generation Sales Qualified Leads Generation Leads 28

Hubspot

MARCH 27, 2012

As an inbound marketer, you spend so much time writing amazing blog content -- you conceive an engaging topic , research the subject matter, pour your heart and soul into writing the post, and beam as you hit the publish button for all the world to see. 1) Recommend Blog Posts About Similar Topics.

Top of Funnel 28

Top of Funnel Bundling Best Practices Lead Nurturing 28

Hubspot

MAY 19, 2011

Dan Zarrella , social media scientist, author, and speaker, joins us for another exciting episode of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast ! He is the author of The Social Media Marketing Book and the co-author of The Facebook Marketing Book , which he wrote with his wife, Alison.

Social Media 28

Social Media Webinar Metrics Media Co-Registration 28

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

MAY 9, 2019

Whether you want that job promotion or to sidestep into a new field, you'll need to commit to learning new skills. Keep reading to become an expert in whatever subject you feel can best help you succeed. Marketing Courses. Fundamental Marketing Courses. Inbound Certification by HubSpot Academy.

Paid Content 101

Paid Content Course Best Practices Paid Search Agency 101

Webbiquity

JULY 26, 2010

B2B Social Media: Why Do Business Professionals Use Social Media? Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. Marketing Finger ( Resources Studies Social Media Consulting ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

PureB2B

SEPTEMBER 11, 2016

This includes marketing messages, actual product use, customer support, and other brand touchpoints. These are carefully crafted representations of an ideal customer based on real-life market research and data from actual, existing customers. Most businesses refer to this as The Buyer's Journey. Business blog.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

These are carefully crafted representations of an ideal customer based on real-life market research and data from actual, existing customers. These personas help marketers understand who they are talking to and how best to communicate with them. Business blog. Buyer Persona/s. Adoption Process. Editorial Calendar.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Hubspot

MARCH 2, 2016

While I don’t know what the marketers responsible for your favorite digital campaign actually did, I can say with almost 100% certainty that they spent a large amount of time researching their market, analyzing different pieces of data and building out detailed strategies that helped them blow you away through flawless execution.

Campaigns 28

Campaigns Work Management Ad Building Marketing Management 28

Hubspot

AUGUST 21, 2017

So to help you learn how to use LinkedIn effectively, this post is chock full of LinkedIn tips you may be overlooking. 4) Take advantage of the blog/website links on your LinkedIn profile. Now that you've optimized your LinkedIn profile, use it -- and LinkedIn Jobs -- to help you land a fabulous new position. What Is LinkedIn?

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

Hubspot

SEPTEMBER 17, 2018

90% of customers also say videos help them make buying decisions. But video hasn’t only transformed how businesses market and consumers shop; it’s also revolutionized how salespeople connect with and convert prospects and how service teams support and delight customers. Explainer Videos. These folks are your best advocates.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

AUGUST 8, 2014

Compelling copywriting is the key to effective marketing communications. “You need to blog every day.” ” I can’t help but wonder if HubSpot’s the reason people adopt this strategy. As a leader in inbound marketing, HubSpot aims to present the facts. It always will be. 20% retweets.

Planning 28

Planning Inbound Marketing Paid Search Agency Funnel Advertising 28

Hubspot

DECEMBER 28, 2012

This email is used to describe and promote a particular marketing offer -- one single offer -- with a call-to-action that links to a targeted landing page made for that specific offer. Do you maintain a business blog for your company (hint: you should !)? 5) Co-marketing Emails. and the list goes on.

Template 28

Template Email Marketing Co-Registration Planning 28

Webbiquity

SEPTEMBER 5, 2019

Thanks to the proliferation of inexpensive, simple-to-use online software for accounting , human resources , customer service , and other common business functions, it’s never been easier for smart, ambitious individuals to start their own companies. How to Grow and Scale Your Startup Business on a Budget.

Startups 195

Startups Budget Programs Marketing Budget Tips 195

Industrial Marketing Today

MAY 11, 2011

Are you an in-house marketer or a consultant tasked with promoting engineering services? Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products. He was talking about his long journey in convincing upper management about the value of starting a business blog.

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60

Hubspot

DECEMBER 29, 2014

It''s the strategy part that trips up a lot of businesses. I''ve found that documenting your blog strategy is a great way to bridge the gap to successful execution. Check To help you get started, here''s a nine-step process for creating a successful blog strategy for your business. Answers , and Fluther.

Marketing & Strategy 28

Marketing & Strategy Keywords Buyer Personas Template 28

Hubspot

MARCH 1, 2012

Maybe they'd like to know more information about them (say, their marketing techniques?) If you're looking to compete on inbound marketing techniques , you can actually find out quite a lot about your competitors by performing competitive content analysis. but that information is all kept pretty hush hush.

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28

Hubspot

JULY 16, 2012

If you've never watched the show, the Quickfire Challenges are very difficult scenarios the chefs find themselves in, usually with limited or otherwise "weird" resources with which they must solve the particular challenge at hand. Now that's a lesson in resourcefulness. there's no such thing as a perfect world in marketing.

Top of Funnel 28

Top of Funnel Advertising Agencies Paid Search Agency PPC 28

Online Marketing Institute

JANUARY 4, 2011

com : I have been struggling with getting the other managers here to help me update our corporate blogs. I’m already brainstorming some ideas to help inspire (and reward) my company’s. Blogging, particularly daily blogging can be a difficult task to be dedicated to but it is SO important, thanks for the ammunition.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Hubspot

JANUARY 13, 2014

You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Maybe you do -- but I bet there''s at least a few people in your organization who could use a helping hand getting up to speed. And trust me, there will be failures.).

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

OCTOBER 28, 2016

Need help diagnosing your website's lead gen issues? The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. 9 Lead Generation Mistakes Marketers Need to Stop Making.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

OCTOBER 21, 2014

To help you shake up your content balance, here are 23 things you can put behind a landing page to help you collect new leads. But they can take time to become a reality, so be sure to choose a topic that will help a prospect go from downloading your ebook to having a productive conversation with a member of your sales team.

Landing Pages 28

Landing Pages Lead Gen Leads Lead 28

Hubspot

FEBRUARY 22, 2012

When it comes to the different types of content you can publish on a business blog , there is a world of possibilities. But among all those variations of blog content is a very important one that often gets overlooked. That, my friend, is evergreen content , and every blog could use some. news, event-specific, etc.).

Business Blogging 28

Business Blogging Lead Scoring Lead Ranking Business 28

Hubspot

JUNE 23, 2011

What the Consumer Engagement Cycle is and how you can leverage it through inbound marketing. How Social Fresh leverages outside experts for content marketing. I'm in booking mode for new guests for Inbound Now! What inbound marketing or social media mastermind would you like to see me interview next?

Work Management 28

Work Management Marketing Management Paid Search Agency Advertising Agencies 28

SnapApp

DECEMBER 22, 2016

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. Marketing Technology. Top Marketing Blogs to Watch in 2017 (and Beyond). #1.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Hubspot

NOVEMBER 11, 2016

Here are a few examples of forms from different businesses that have with different goals, starting with OfficeVibe's homepage : On AdmitHub's homepage , they've embedded a form for a demo request: The folks at American Songwriter embedded a subscribe form in the footer of their website : Below is the form on ChoiceScreening's "Contact Us" page.

Lead Generation 78

Lead Generation Marketing Websites Lead Scoring Lead Ranking 78

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 7) Business Blogging.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

OCTOBER 9, 2012

In 2001, through the Agile Manifesto , the idea of agile was introduced to software development, and it defines an iterative approach that promotes flexibility and customer collaboration. “In In many ways, marketing used to be a lot like software development,” wrote marketing technologist Scott Brinker. 2) Blogging.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28