Hubspot

SEPTEMBER 27, 2013

Start now with this customizable template for buyer personas. Assignment: Use this template to organize your website’s on-page SEO strategy and coordinate pages and keywords easily. Lesson 3: Business Blogging. Confused about where to start with blogging? Blogging can be daunting. Lesson 1: SEO 101.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Industrial Marketing Today

JUNE 3, 2010

Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business. Develop content templates – sometimes it helps to develop a template for creating new content. Add explicit calls to action and point the reader towards the next logical step.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Online Marketing Institute

MAY 18, 2010

Others really only need the benefit of process driven or template level SEO. By template level SEO, I mean modifications to the web site templates that are used with the content management system to dynamically populate keywords in title tags, image alt text, breadcrumb navigation and similar locations. out of 5) Loading.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

SmartBug Media

NOVEMBER 18, 2022

Different tools are used to build this content—including search engine optimization (SEO), business blogging, and more—and analyze the performance data to scope your marketing efforts. A/B Testing Marketing is a business science, meaning it includes a bit of psychology. Check out Google’s GA4 Certification.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Hubspot

OCTOBER 28, 2016

Folks who are just starting to get to know you might be interested in offers like checklists, contests, and templates. Either folks aren't blogging at all, or they're not putting lead capture forms or CTAs on their blog -- sometimes because they don't have any valuable content offers to put behind a form. How to Fix It.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Moz

MAY 6, 2019

Posted by jchamp86 Think back to the last question you typed into Google. Did you find a blog post on the search engine result page that attracted your attention? In 2019, that’s what search engines like Google care about — solving for their searcher’s intent. And why should you focus on long-tail keywords for blog post titles?

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. How do you PROVE the value of Twitter? He’s smart.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Single Grain

OCTOBER 16, 2019

I know what you're thinking: What business owner has the time to build a blog from scratch? It doesn't matter if you're a one-person-band or the CEO of an international company, the thought of creating a business blog is a daunting prospect. 3 Benefits of Business Blogging. What Is Good Business Blogging?

Business Blogging 73

Business Blogging Linkbait Business Marketing Budget 73

Hubspot

JANUARY 13, 2014

Ideally, you''ll make use of a closed-loop analytics solution so you''re able to see what happens to all that site traffic. Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. Traffic is great, but every business needs new customers to sustain itself.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Single Grain

SEPTEMBER 11, 2019

It’s no secret that publishing blog posts or articles on your business website is a great way to both build the content needed to enhance your site’s SEO strategy and to connect with your audience on a more personal level. Dive Deeper: How to Write Content for People and Optimize It for Google. A high Google ranking.

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

Hubspot

DECEMBER 29, 2014

Check To help you get started, here''s a nine-step process for creating a successful blog strategy for your business. Adapt it based on your business needs and experience. And you can download a template to document each of the steps below here.). Why does your blog exist? How will you promote your blog content?

Marketing & Strategy 28

Marketing & Strategy Keywords Buyer Personas Template 28

Hubspot

JULY 31, 2019

You can pull this information from Google Analytics or your social media analytics tools. Blog posts are universally consumed, easy to repurpose and localize (i.e. translate into other languages), and simple to share — not to mention that almost 50% of buyers read a company’s blog while making purchase decisions. Traffic/reach.

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Hubspot

MARCH 10, 2016

4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). 6) Blogging. An individual or group of people usually maintains a blog. 7) Business Blogging.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

APRIL 27, 2015

To set your posts up to resonate with your audience, you'll need to clearly define the audience you are looking to reach and use their profiles to guide your blog’s topics and formats. Check out these free buyer persona templates to get you going.). In order for people to read your blog, they need to be able to find it.

Long Tail Marketing 28

Long Tail Marketing Marketing Automation Services Buyer Personas Custom Publishing 28

Single Grain

JUNE 17, 2019

Using tools like Google Trends is a great way to analyze rising and falling trends in any niche, time period, country, and sub-region: BuzzSumo is another free content research tool. Google Public Data. Google Scholar. You can even search the hashtag #statistics on Twitter: Looking to go up the authority ladder?

Tips 111

Tips Lead Scoring Lead Ranking Banners 111

Hubspot

JULY 19, 2013

This is one of the most common blog post formats for business bloggers. It makes perfect sense, considering how-to posts are inherently educational and great for generating traffic from organic search. Examples: How to Write Stellar How-To Posts for Your Business Blog. What the Death of Google Reader REALLY Means.

Thought Leadership 28

Thought Leadership Curation Blogger Classified Ads 28