Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Webbiquity

JUNE 21, 2010

Because they are less formal, more interactive, and focused on industry issues—as opposed to just the company’s offerings—they provide a forum that is viewed much differently by readers than a vendor website. Blogs are seen as key sources of information rather than just promotion. Create a dialogue.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

BenchmarkONE

AUGUST 13, 2020

However, if you have a small business, you will initially face several problems. Some of these include intense competition from big companies, gaining the trust of new customers, and the right way to position your product. Targeting the right audience might be the first and the most crucial marketing strategy for any business.

Paid Content 66

Paid Content Marketing & Strategy Marketing Strategy Tips 66

SmartBug Media

JANUARY 23, 2019

This action keeps search engines like Google busy. In fact, Google processes more than 336 million search queries in just one hour. So how do you attract people looking for help relevant to your business? Here’s a secret: That content is only helpful for people who are familiar with your business.

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Hubspot

DECEMBER 20, 2012

First and foremost, accountability is the foundation to business blogging success. You can have the best bloggers who create the most remarkable content in your industry, but if those writers don’t follow through, you’re stuck. Visualize the people reading your blog as people you want to buy your products or services.

Template 28

Template Business Blogging Planning Buyer Personas 28

Content Marketing Institute

FEBRUARY 1, 2019

Google wasn’t. Cite a statistic like that to support an argument in an unrelated industry and you’re broadcasting, “We picked the first thing we saw on Google because it confirmed our pre-existing notion.” You must be unafraid to tackle topics in your industry even if they don’t serve your interests. Freshdesk Blog.

Marketing Analytics Tools 101

Marketing Analytics Tools Course Paid Search Agency Branding 101

Hubspot

MARCH 4, 2019

They also serve tons of different purposes, from content ideation to production to promote, optimization, and more. Google Docs. Google Analytics. Google Optimize. HubSpot also makes products for sales and service teams. As such, it can really be the ground control for your whole business. Airstory.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

PureB2B

JUNE 13, 2017

Meanwhile, Marketo promotes the ability of their software to predict ROI and achieve it. Social media is mostly used to give quick updates about the business, blog, and sometimes, product and services. Google Analytics is probably the most used analytics tool. Conclusion.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Hubspot

DECEMBER 14, 2011

Since Google officially launched Google+ Business Pages , many businesses and organizations have already taken the initiative to create their own page. If you've created a page and do nothing else, here are the 5 things you should definitely be doing on Google+ to build a following and generate more leads.

Google 28

Google Tactics Peer-to-peer Business 28

Webbiquity

FEBRUARY 2, 2015

However, the three social networks you should focus on depend on your niche or industry. Google Plus, 540 million active users. If you offer professional advice, services or products, LinkedIn and Twitter will yield the best results. Setting up and growing a business blog is critical to your brand’s long-term success.

Social Media 100

Social Media Social Marketing Media Business 100

PureB2B

JUNE 13, 2017

Meanwhile, Marketo promotes the ability of their software to predict ROI and achieve it. Social media is mostly used to give quick updates about the business, blog, and sometimes, product and services. Google Analytics is probably the most used analytics tool. Conclusion.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

ClearVoice

MAY 26, 2022

Stuck on content ideas for your business? Do they need help using your product or service? Are they unsure about how to handle a problem that your business addresses? Putting yourself in your target customers’ shoes is one of the easiest was to generate ideas for your blog. Improve customer trust in your business.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Webbiquity

JANUARY 2, 2013

Consumers actually place the highest value on deals and promotions (83%) and rewards programs (70%). ( Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours? Furthermore, half of all Google+ users are under 25 years old. eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

PureB2B

AUGUST 28, 2018

In this fast-paced industry, buyer needs and demands are ever-evolving. Only once you understand the whole story behind your sales lead’s goal-oriented behavior and activities can you begin to grasp the full context of how your products or services can best address their needs. Are there any business or legal issues they’re facing?

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

Writing on the Web

JULY 27, 2010

Formatting: Not enough links to sources, no references to other posts on the topic, not even links to your own website and to your products and services (you are in business, ya remember?). Then he goes over to LinkedIn , where he is a member of 15 specialty groups in his industry. Add this to Google Bookmarks.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. His efforts at promoting best practices for content marketing were recognized in 2014 when he was awarded the John Caldwell Lifetime Achievement Award by the Content Council. Through PamDidner.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

PureB2B

AUGUST 28, 2018

In this fast-paced industry, buyer needs and demands are ever-evolving. Only once you understand the whole story behind your sales lead’s goal-oriented behavior and activities can you begin to grasp the full context of how your products or services can best address their needs. Are there any business or legal issues they’re facing?

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

Valasys

MAY 7, 2020

Many of us have heard the hoax “Guest Blogging is dead” so many times. While this concept was prophesized back in the year 2014 by Matt Cutt, Former Head of Web Spam at Google, the fact remains far from today’s reality.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Publish Frequently.

Top of Funnel 317

Top of Funnel Paid Search Agency Companies Marketing Automation Services 317

Webbiquity

MAY 30, 2010

20 Funny, Clueless, Weird, And Existential Google Keyword Searches by MediaPost Search Insider. Review of webmarketcentral.blogspot.com by Global Business Blog Reviews. This showed up in my Google Alerts one day; a two-paragraph review of my old blog. The vintage clips at the end promoting Windows 1.0

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Marketing Insider Group

SEPTEMBER 14, 2020

Content is one of the most efficient ways to promote a business. The percentage of internet users that conduct product research online is about 78%. Approximately 66% of people have discovered a new business on Twitter. About 94% of people plan to make a purchase from an industry they follow on Twitter.

Stats 271

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 271

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Hubspot

JANUARY 3, 2013

Blogs and social media behave like compound interest, so if you treat them like 'campaigns,' you lose all the benefits. Marketers should be permanently creating, optimizing, promoting, converting, and analyzing.". And when you do inbound marketing right, you become a publisher or a media company for your industry.

Campaigns 28

Campaigns Planning Peer-to-peer Paid Search Agency 28

Webbiquity

JANUARY 8, 2010

Blogs are not a traditional marketing medium. Blogs written like extended brochures (in promotional language) don’t get read. A blog is rather, a place to share useful content. Certainly you can promote your company and product in your blog, but this should be more in the form of sponsorship than selling language.

Business Blogging 100

Business Blogging Adsense RSS Effectiveness 100

Hubspot

OCTOBER 9, 2014

What''s So Awesome About the Google Display Network? You''re going to learn how to use remarketing strategies with the Google Display Network to dramatically increase the effectiveness of your inbound marketing efforts. 2) What''s So Awesome About the Google Display Network (GDN)? Getting Started With Remarketing.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Webbiquity

JANUARY 16, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Optimize blog content for search?

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Webbiquity

SEPTEMBER 25, 2018

It’s not surprising, as blogs are the core element in content marketing. Whatever types of content you’re producing—white papers, ebooks, infographics, videos, research reports—all of these can be featured in or promoted through a blog post. “Smart phones” didn’t yet exist as a product category.

Work Management 252

Work Management B2B Marketing Marketing Management B2B Thought Leadership 252

Hubspot

AUGUST 10, 2011

Talk all about your products and services (and how awesome they are). Making your blog posts overly promotional and product-centric is a great way to turn off your readers. You should have a sense of who your blog's target audience is. Free Ebook: 13 Business Blogging Mistakes & Their Easy Fixes.

Blogger 28

Blogger Lead Gen Sales Qualified Leads Landing Pages 28

Marketing Insider Group

DECEMBER 6, 2021

Could a blog really be that important? Your blog makes your website and products more visible and accessible to your current and potential customers. It makes your brand more trustworthy , establishes authority in your industry , and makes it more likely customers will choose you when it’s time to make a purchase.

eCommerce 247

eCommerce Work Management Marketing Management Lead Scoring 247

Hubspot

FEBRUARY 3, 2011

Blogging tips Chris has picked up over your 11+ years of blogging. View the full transcript of the episode here: Business Blogging best practices with Chris Brogan. Chris explains that a trust agent is someone who uses internet tools to help put a human face back on business. Avoid “Me Too” Blogging.

Blogger 28

Blogger Trust Marketing CAN-SPAM Communities 28

Martech Advisor

MARCH 30, 2020

Digital marketing books are the base that can accelerate your understanding of the industry and give you with the knowledge required to succeed as a marketer. It then delves into content marketing, business blogging, and provides 57 blog post ideas. Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. out of 5) Loading.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

The Lead Agency

MARCH 27, 2018

B2B marketing is a process in which a service or a product is introduced and promoted to another company. The term covers several different activities that are all associated with providing information and convincing B2B decision makers that your service or product is right for them.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Online Marketing Institute

JANUARY 4, 2011

But how, exactly, does a business go about creating a blog that their customers will actually read? Zappos.com CEO and COO Blog Zappos.com, the giant online shoe and apparel retailer, has a number of blogs. What sets this blog apart is the transparency it offers to Zappos.com customers.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

SmartBug Media

NOVEMBER 18, 2022

I knew marketing was about branding, sharing product information, and understanding consumer psychology. Getting a business’s name out there is important, but I hadn’t realized there were legitimate philosophies behind marketing—especially digital marketing. their buyer’s journey stage, the type of product they are interested in).

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Hubspot

APRIL 27, 2012

A good landing page will target a particular audience, such as traffic from an email campaign promoting a particular ebook, or visitors who click on a pay-per-click ad promoting your webinar. or redeem other marketing offers such as free trials, demos, or coupons for your product. But what does a landing page look like?

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28