NuSpark Consulting

OCTOBER 28, 2011

So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. I’m not convinced a blog is right for my business, plus I’m concerned over time and resources. Blogs Help You Get Found. Blogs Start a Conversation.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Industrial Marketing Today

JANUARY 3, 2011

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. Source: HubSpot ).

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Hubspot

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. The 19 Best Content Marketing Tools in 2019.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

Hubspot

MAY 28, 2014

While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. Fresh off the heels of last month''s training class, I realized it''s a little ridiculous that I''ve never written a post that explains business blogging in those terms on this very blog.

Business Blogging 28

Business Blogging Business Inbound Marketing Class 28

Hubspot

AUGUST 13, 2013

to someone just getting started with inbound marketing. For instance, business blogging. What''s the difference between regular blogging and business blogging? But I''ll keep it short. :-) And if you''re currently employed as a full-time business blogger, maybe bookmark this for future family gatherings.

Business Blogging 28

Business Blogging FAQ Business Lead Scoring 28

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? And communicate the business benefits? How can marketers efficiently meet both buyer expectations and their own corporate objectives?

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Optinmonster

OCTOBER 29, 2023

The average blog post length is 1,416 words in 2023. Only 14% of bloggers write blog content that’s 2,000+ words in length. 65% of content marketers say they have a documented content strategy. 71% of B2B buyers consume blog content during their buyer journey. 3% of blogs write over 100 guest posts per month.

Statistics 98

Statistics Paid Content Stats Blogger 98

Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Hubspot

JUNE 16, 2020

Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. Many marketers agree — blogging is an important part of their content strategy. Blogging does way more than populate your website with content. Think about possible topics.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

MAY 23, 2013

Lately, the whole marketing community is abuzz about content. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it''s becoming increasingly difficult to stand out from the barrage of content out there -- a lot of which is, well. The Content Marketing Deluge.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Hubspot

MARCH 11, 2015

Business blogging is not an option for your business. As you already know, keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. These 7 statistics will give you reason enough to get blogging. Blogging'

Business Blogging 28

Business Blogging Stats Business PPC 28

Webbiquity

MARCH 30, 2015

How to Find Free Images With Google’s Advanced Image Search by Search Engine Watch. By Request – Good Alternatives to Google Image Search by Free Technology for Teachers. Getty’s New Free Stock Photos Come With a Price by HubSpot. 2: 13 Great Guides to Growing Your Blog Audience. #3:

Best Practices 100

Best Practices Copyright Domain High Quality Lead 100

Hubspot

JUNE 20, 2014

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. This week, we hear from an entrepreneur who is just starting his own company and wondering where to focus his marketing efforts in the very beginning. Dear HubSpot, I''ve got an excellent business idea for a career consulting service.

Paid Content 28

Paid Content Hubspot PPC Planning 28

Hubspot

AUGUST 2, 2010

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

PureB2B

JUNE 13, 2017

Marketing has been around for a very long time. When we look at marketing technology, we can see that it’s enabled various channels such as print media, radio, and television for marketers to reach their audiences. Fast forward to now, these channels have become common contributors to many, many marketing strategies.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

SmartBug Media

JANUARY 23, 2019

This action keeps search engines like Google busy. In fact, Google processes more than 336 million search queries in just one hour. So how do you attract people looking for help relevant to your business? This process is known as content marketing, which is really just the art of business storytelling.

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Hubspot

DECEMBER 29, 2011

You're an inbound marketing convert. You even opened up a company Facebook page and Twitter account, though your venture into Google+ is still tenuous. You even opened up a company Facebook page and Twitter account, though your venture into Google+ is still tenuous. This blog post (how meta is that?) How does this sound?

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

Hubspot

DECEMBER 20, 2012

At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. target readers!

Template 28

Template Business Blogging Planning Buyer Personas 28

Hubspot

AUGUST 27, 2010

We asked the HubSpot Partners for a few of the tips they tell their clients when it comes to blogging. Blogging Best Practices. Before even starting to blog, Kuno Creative’s John McTigue feels that one of the most important steps in blogging is to set up goals each month. Webinar: Blogging for Business.

Business Blogging 28

Business Blogging Business Webinar Metrics Inbound Marketing 28

Hubspot

OCTOBER 17, 2011

The best way of doing this is by creating and maintaining a blog. For most businesses, this is about where the line of intelligent internet marketing stops. Get a blog. But what too many businesses fail to realize is that having additional content for your website simply isn’t enough. Connect with HubSpot :

Business Blogging 28

Business Blogging Business Paid Search Agency Click Rate 28

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

PureB2B

JUNE 13, 2017

Marketing has been around for a very long time. When we look at marketing technology, we can see that it’s enabled various channels such as print media, radio, and television for marketers to reach their audiences. Fast forward to now, these channels have become common contributors to many, many marketing strategies.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Webbiquity

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Tweet This!

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Technorati and AllTop are two of the general-topic blog directories. Social media. Clean code. WordPress plugins.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Hubspot

AUGUST 11, 2013

There was a ton of stuff that happened in the news this week -- it seemed like Facebook, Twitter, and Google rolled out a bagillion features, and I was struggling to keep up with it all amidst my other marketing duties. Google Search Starts Highlighting In-Depth Articles on Search Results Pages (via TechCrunch ).

Google 28

Google Inbound Marketing Copyright Paid Search Agency 28

Single Grain

DECEMBER 29, 2020

Only the most strategic and versatile SaaS companies are able to survive the unpredictable ups and downs of the software as a service market. Here are the top 16 SaaS bloggers that all businesses should follow for the most up-to-date, advanced and useful business techniques that will help you grow your business.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

ClearVoice

MAY 26, 2022

Putting yourself in your target customers’ shoes is one of the easiest was to generate ideas for your blog. Now, you may be wondering if you really need a blog or content marketing in general. Maybe most of your business comes from referrals. Why content marketing is important for business?

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). Marketing Charts ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

DECEMBER 14, 2011

Since Google officially launched Google+ Business Pages , many businesses and organizations have already taken the initiative to create their own page. If you've created a page and do nothing else, here are the 5 things you should definitely be doing on Google+ to build a following and generate more leads.

Google 28

Google Tactics Peer-to-peer Business 28

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy. Write blog posts regularly for that new blog.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

DECEMBER 20, 2011

Having trouble wrapping your head all the way around inbound marketing? The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. Inbound Marketing Ebooks. What is that methodology?

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Hubspot

APRIL 19, 2012

When chatting with marketers, one of the most common questions we hear at HubSpot is regarding "first touch" versus "last touch" attribution in marketing analytics. What Are 'Attributions' in Marketing Analytics? As a wise man once said, you should always give credit where credit is due! Last Touch Attribution.

Multi-Touch Attribution 28

Multi-Touch Attribution Analytics Conversion Marketing Analytics Tools 28

Marketing Insider Group

SEPTEMBER 21, 2020

Companies that practice blogging get 97% more links to their websites. B2B marketers who blog get 67 percent more leads than those who don’t. I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Convince & Convert

MAY 15, 2012

She is a “social media frenzy” working in social relations consulting, blogging, and, of course, vlogging about life on her YouTube channel. This list is of some of the best conferences still to come in 2012 that are offering amazing speakers in the business and social media marketing industries. Ohio Growth Summit.

Conference 131

Conference Social Media Network Marketing Trade Show 131

Hubspot

JANUARY 20, 2021

But then, vlogging evolved into what we know it as today: a sustainable income source for influencers and an effective content marketing tool for brands. This will tell you how saturated the market is and the difficulty level to stand out. Just as you would for a blog or social media account, you want to break down your content ideas.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Hubspot

APRIL 6, 2012

How many ebooks does your marketing team have in its content arsenal? While we've always considered ebooks to be one of the best lead-gen content assets at a marketer's disposal, the fact that on-the-go content is only carving out more of a place in today's increasingly mobile world makes them an even smarter choice as a marketing offer.

Design 28

Design Top of Funnel Work Management Marketing Management 28