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What Type of Content Should Business Blogs Create?

ClearVoice

But while you’re busily wearing every hat under the sun, there’s something that often gets placed on the digital back-burner: creating a blog for your business. If you’ve ever wondered if a business blog is for you, the answer is yes. What is the difference between a blog and a company website? Boosts SEO.

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10 Ways to Generate More Leads from Your Business Blog

The Point

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Subscribe Now!”).

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How Content Accelerates Lead Generation

Brandpoint

One day, it’s traffic. While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. It has the power to grow a business. Lead generation and the death of the cold call.

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5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

This is the fifth element in the CAST system for effective blog content : C ontent (compelling). Here are the top five practices in business blog tracking, using analytic tools, and what to do to improve the performance of your blog so that you and your business blog get found, get known and get clients.

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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. Generate quality leads. Your business is also more likely to generate 62% more revenue per visitor. You could create a dedicated case study page with a library of content for visitors to browse.

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Is ecommerce blogging still worth the investment?

ClickZ

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. Additionally, no one ever pays attention to whether that blog is driving any clicks, or whether that traffic is doing the site any good.

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Best Business Blogging Tips of 2009, Part 1

Webbiquity

How can you keep generating fresh ideas for blog posts? Use email to extend the reach of your blog? Build links and traffic? And most importantly, use a company blog to drive real business results? 7 Ways to Keep Fresh Content Flowing On Your Blog by ProBlogger. Share this on Technorati. Tweet This!