Convince & Convert

JUNE 3, 2014

They have all this expertise they could be sharing, but they just don’t think blogging works from their experience.” It’s an all too common tale: Executives that denounce the practice of business blogging because it hasn’t worked for them. And here’s why. They’re doing it wrong. Consistency is key.

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Hubspot

OCTOBER 11, 2012

And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat. Step 1: Blog Frequently.

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Hubspot

AUGUST 16, 2012

It probably won't come as a surprise to you that business blogging is an indispensable component to seeing success with inbound marketing. But did you know that the frequency with which you blog also has a direct impact on the amount of subscribers and email traffic you receive? That's right. Here's what we found.

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Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. HubSpot customers can easily track this metric using the Sources tool (pictured below). Where is the traffic to your blog coming from?

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Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging? Post frequency.

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Hubspot

OCTOBER 19, 2012

In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog. 8 Lead Gen Opportunities for Your Business Blog.

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Hubspot

MARCH 21, 2011

There are compelling reasons to blog and while it’s sometimes a slow ramp, data shows that bloggers who are persistent and increase their blog frequency can yield leads and sales from their efforts. Readership and lead generation have seen great results and Nancy has more buy in for the blog than ever.

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Hubspot

APRIL 9, 2015

Each time you publish an original blog post, you''re creating a new opportunity to get found in search engines, get shared on social media, get linked to by other sites, and get a new person to interact with your company. The question is, how often does a company need to blog? The Effect of Monthly Blog Posts on Leads.

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Hubspot

JUNE 8, 2011

The major takeaway is that ANY business can enlist the power of their entire team to increase blog volume, variety and quality to can get found by more potential customers. Most people didn't grow up blogging, are intimidated of writing for public consumption and don't see it as 'part of their job'. Connect with HubSpot :

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Hubspot

JUNE 23, 2011

Here are 7 keys that all of the best blogs have in common. Consistency A lot of people, when they start blogging, worry too much about frequency. Did I miss any keys that you think are critical for producing a succesful blog? Free Download: Better Business Blogging in 2011. Connect with HubSpot :

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Hubspot

AUGUST 5, 2011

Business Blogging. Frequency: Test different posting frequencies. Metrics to Use: Social Media Traffic to Your Blog/Website, Facebook Insights Tools, Social Media Leads. Download this free ebook for step-by-step instructions on how to make internet marketing work for your business. Connect with HubSpot :

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Online Marketing Institute

NOVEMBER 18, 2010

The truth is that if you are in the business of providing great value to your customers, or you are solving certain problems remarkably well, blogging will enable you to communicate this to your prospects in an effective, cheap and efficient way (if youre not providing great value then you shouldnt be in business at all).

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Hubspot

DECEMBER 23, 2012

The Business Blog Editorial Calendar Every Marketer Needs. Savvy business bloggers know that consistent, frequent blogging is critical to online marketing success. So how do you turn your company blog into a thought leadership-building, lead generating machine so you can achieve similar success?

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Marketing Insider Group

SEPTEMBER 14, 2020

Our own content frequency research shows why this is so important. About 57% of industries have gained a customer through their business blog. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. Blog posts are among the most shared content online.

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Hubspot

JUNE 12, 2012

Here at HubSpot, we use our own keyword tool to look up that information to inform our blogging, but if you don't have a subscription to HubSpot software, you can use Google's Keyword Tool. And part of that top of the funnel analysis is the effectiveness of your business blog. Here's how you use it. Now you do.

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Hubspot

SEPTEMBER 24, 2012

6) Template Designs: We've encouraged you to either use HubSpot's email templates ( if we're your ESP ) or to even create your own email template designs if you're so inclined. Email Timing and Frequency Tests. See if it works for you, or if it detracts from the clickthrough rate of your primary CTA when you include a secondary CTA.

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Hubspot

OCTOBER 4, 2011

If you haven't already, start a business blog and regularly write about educational topics related to your industry. The key is frequency. Connect with HubSpot : Marketers should follow Kanye's steps and create free, valuable content. Consider long-form content such as whitepapers and ebooks.

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Hubspot

SEPTEMBER 10, 2012

Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. Once you believe that you have to blog, the next hurdle is actually blogging.

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Hubspot

JULY 14, 2011

Since that point, I'm happy to report that I've stepped up my blogging pace and frequency significantly, and I've used a few very helpful techniques to achieve that. Free Ebook: Better Business Blogging in 2011. Companies that blog attract 55% more website visitors than non-blogging companies.

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Hubspot

SEPTEMBER 15, 2011

HubSpot ). Connect your blog to Twitter. If you maintain a business blog, save yourself a step in promoting your content by using HubSpot's integration or Twitterfeed to link your blog to your Twitter account. Learn more by following HubSpot on Twitter @HubSpot ! Connect with HubSpot :

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Hubspot

JULY 8, 2014

To help you get your business blog off to the right start (or revamp it if it wasn''t set up correctly in the first place), keep on reading, We''ll dig into the biggest mistakes companies can make with their blog homepage designs so you can avoid these same pitfalls. but it''s actually a key page to optimize on your website.

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Hubspot

MARCH 18, 2015

(And if you''d like to see how your blog stacks up, you can find your Inboundrank here. ). To build and keep an audience, you need to set expectations around the quantity and frequency of articles. Many business blogs just post an article or two, then nothing for three months -- and then probably don''t see the results they''d hope.

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Only B2B

FEBRUARY 9, 2018

So does your startup business. Especially, with your business blog! Blogging is one of the FASTEST ways of widening your online presence, increasing your industry authority and attracting leads. You can start with 2-3 blog posts a month and increase your frequency as you grow. When will you write it?

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Hubspot

JANUARY 4, 2013

Someone once told me that "how-to" content is really great for business blogging. Since I want to be a good inbound marketer, I thought I'd take a stab at writing a "how-to" blog post , and teach everyone how they can become a spammer. Just increase your email frequency. They can't ignore you forever.

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Hubspot

SEPTEMBER 4, 2015

Anyone who runs a business blog knows how much of a challenge it is. Developing a great blog with great content that attracts lots of readers and subscribers requires you to be consistent, resourceful, and creative on a daily basis. So what's the "right" strategy for growing a blog? Finding the Top 10 Business Blogs.

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Hubspot

AUGUST 26, 2013

it''s easy to forget about some of the other things that make an effective blog tick. But let me tell you -- building a successful business blog isn''t just about creating content. And if that''s the only thing you''re focusing on, you''re definitely not using your blog to its fullest potential.

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Hubspot

MARCH 1, 2012

In HubSpot's case, for example, the 'Case Studies' section of the navigation is a clear indication of content. For example, when clicking through the 'About Us' section of HubSpot's navigation, you reach this page that contains 'News,' and the 'Press Room,' both of which house content you would want to index in your analysis.

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Hubspot

JANUARY 30, 2013

Want a more well-rounded and sufficiently fed business blog ? But in all seriousness, a blog with multiple contributors results in a better blog overall. Multiple contributors can be a great way to help you publish a lot more content and, thus, boost your blogging frequency. Okay, okay. Think about it.

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Hubspot

OCTOBER 7, 2011

Contrary to popular practice, testing in marketing expands beyond email marketing and can be applied to practically every other inbound marketing tactic -- social media, business blogging, landing pages, lead generation, and lead nurturing -- there's virtually nothing you can't test in your marketing. Connect with HubSpot :

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Marketing Insider Group

FEBRUARY 1, 2022

Hubspot research has found that brands see the best results when they publish 11-16 blogs per month. On average, companies that blog more than 16 times per month see 3.5 times the traffic than those who blog 4 times or less. Higher publishing frequency and consistency. You don’t have to sacrifice one for the other.

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Hubspot

DECEMBER 29, 2014

HubSpot customers have access to their built-in keyword and SEO tool. Non-HubSpot customers, I recommend trying KWFinder.com. Where will you distribute your blog content? What to document: A list of the platforms where you will distribute your blog content. Click here to learn more about how to do keyword research.).

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Hubspot

AUGUST 28, 2012

When we dig a little deeper, however, we find that they blogged three days in a row last January and then gave up when their site traffic didn't jump. Business blogging requires consistent, long-term effort, not short sprints of intense activity.

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Hubspot

JANUARY 13, 2014

Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. For example, HubSpot experimented with offering stock photography instead of the tried and tested ebooks, and it was a huge hit with our audience. Experimental Content.

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Webbiquity

JUNE 4, 2012

Facebook changes its layout with annoying frequency. With a blog, you own the content, control the platform, and decide on the format. According to research from HubSpot , “Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages.

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Hubspot

APRIL 27, 2015

How often you post could have a big effect on your blog’s traffic and lead generation capabilities. We recently turned to HubSpot's 13,5000+ customers to analyze their data and draw some conclusions regarding the effects of posting frequency. Companies that published 16+ blog posts per month got about 4.5X Don’t Give Up.

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SnapApp

DECEMBER 22, 2016

To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. We looked at three main factors when choosing which blogs to add to the list, including: Quality (How good is the subject matter?). Frequency (Do they consistently publish great content?).

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Hubspot

JULY 2, 2012

The key is to set up campaigns that trigger the right messages, at the right time, at the right frequency, and to the right leads. 9) Blog Posts and Social Sharing Buttons. Speaking of content, let's zone in on one of the most common and effective content creation tools marketers can use -- business blogging.

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