Hubspot

JULY 23, 2010

Keep content topical, informative, and non promotional. Give your readers something to chew on – A blog post should be 400-600 words on average. Lists – People like to read posts with a nice, simple presentation of information. They are the supporting characters in a feature film. Organize your content.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Hubspot

FEBRUARY 3, 2011

This episode of Inbound Now features Chris Brogan! Chris is the President of Human Business Works, a blogger extraordinaire, co-founder of PodCamp, a New York Times Best Seller and co-author of the book Trust Agents , and he's also a member of the Advisory Board here at HubSpot. Avoid “Me Too” Blogging.

Blogger 28

Blogger Trust Marketing CAN-SPAM Communities 28

Hubspot

JUNE 12, 2012

Here at HubSpot, we use our own keyword tool to look up that information to inform our blogging, but if you don't have a subscription to HubSpot software, you can use Google's Keyword Tool. 4) LinkedIn Polls. Many people aren't aware that LinkedIn actually has a free polling feature for groups.

Blogger 28

Blogger Top of Funnel Tools Business 28

Hubspot

AUGUST 21, 2017

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential? What Is LinkedIn? About LinkedIn. Now, are you ready for a treasure trove of LinkedIn tips?

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

Hubspot

MARCH 3, 2011

No Blog CTA - Business blogs are great, because they are a social media asset that a company owns and completely controls. Businesses that blog get 55% more website traffic than those that don’t. However, it doesn’t help your business if those new visitors remain anonymous.

Lead Generation 28

Lead Generation Social Media Generation Media 28

Online Marketing Institute

DECEMBER 1, 2010

LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), so your event may show up in their recommendations.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging? Informative? Intellectual?

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Hubspot

APRIL 3, 2012

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. The internet has made information, once only available from salespeople, accessible to everyone with an internet connect or phone. Here's how they are doing it: 1) Utilize the nuanced features of LinkedIn.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Hubspot

JUNE 28, 2011

informative). In-Text Links to Landing Pages: Once you have viewers for your blog post, now you can start making attempts to convert those visitors into leads. Social Sharing Buttons: It's a fairly simple concept -- the more visitors you can attract to your blog, the more chances for conversion! Connect with HubSpot :

Optimization 28

Optimization Conversion Lead Gen Banners 28

seo.co

NOVEMBER 8, 2021

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. With a blog you can access the latest information quickly, compare ideas and news from different sources, and ask questions and get answers directly from the source. Likeable Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Marketing Insider Group

SEPTEMBER 14, 2020

About 57% of industries have gained a customer through their business blog. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. Blog posts are among the most shared content online. Blog content creation is a top priority for marketers.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

MAY 19, 2011

Dan Zarrella , social media scientist, author, and speaker, joins us for another exciting episode of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast ! Using new Facebook features. Dan takes a more scientific approach to social media by basing his information on data instead of on fluffy, "what feels right" truths.

Social Media 28

Social Media Webinar Metrics Media Co-Registration 28

Hubspot

JANUARY 25, 2012

Share on LinkedIn' '+1 This!') Follow Us on Twitter/Facebook/LinkedIn/Google+!') Make sure you're promoting the new offer through your social channels by posting updates with links to the ebook's landing page to Facebook, Twitter, LinkedIn, and Google+. Support your efforts with a pay-per-click campaign featuring the offer.

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

seo.co

MARCH 8, 2020

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. With a blog you can access the latest information quickly, compare ideas and news from different sources, and ask questions and get answers directly from the source. Likeable Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Hubspot

JANUARY 10, 2011

On platforms battling spam and narcissistic one-sided dialogues, the true social value lies with businesses and individuals that communicate in meaningful ways. This post will discuss how to be a thoughtful and engaged commenter, whether you are active in the blogosphere or on LinkedIn, Twitter, Facebook and message boards.

CAN-SPAM 28

CAN-SPAM Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

MARCH 27, 2012

There are plenty of ways to resurface your best blog content so it gets more visibility than just a day or two on your blog's homepage. We know how much time and effort it takes to create content, so why not squeeze the most ROI out of your business blogging with these ideas to resurface your blog content?

Top of Funnel 28

Top of Funnel Bundling Best Practices Lead Nurturing 28

Hubspot

APRIL 27, 2012

First, let's start with a simple definition: A landing page is a web page that allows you to capture a visitor's information through a lead-capture form (AKA a conversion form). Let's say you own a professional painting business, and your services include a variety of professional indoor and outdoor paint jobs. What is a Landing Page?

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

The Lead Agency

MARCH 27, 2018

The term covers several different activities that are all associated with providing information and convincing B2B decision makers that your service or product is right for them. B2B businesses of all sizes contain departments that are impacted by digital transformation. B2B businesses cater to customers that are information seekers.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Hubspot

MARCH 30, 2012

There's no rule that your list post needs to be a laundry list of useless information or that it needs to include a minimum number of items. They're also easy to scan, and with so much content available on the web these days, being able to scan a post and still grasp a helpful nugget or two of information is highly valuable.

High Quality Lead 28

High Quality Lead Blogger Lead Scoring Lead Ranking 28

Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Not only can your blog help you bring in qualified visitors that you can convert into leads; it can also be a powerful lead nurturing tool. 1) Implement Smart CTAs.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

SmartBug Media

NOVEMBER 18, 2022

I knew marketing was about branding, sharing product information, and understanding consumer psychology. Getting a business’s name out there is important, but I hadn’t realized there were legitimate philosophies behind marketing—especially digital marketing. I remember my first marketing job like it was yesterday.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Hubspot

SEPTEMBER 1, 2015

In a recent study, we investigated these standout posts, which we call “compounding posts," and discovered that they're found in all types of business blogs. To give you some more information on what these posts look like in real life and what kind of effects they can have, we decided to dive into our own blog data.

Traffic 28

Traffic Hubspot Generation Linkedin 28

SmartBug Media

MARCH 14, 2019

If you regularly publish on your company’s blog, you may already be seeing the benefits of business blogging. Medium was designed to be a platform where anyone could read, share, and exchange ideas on a vast range of topics in the form of “stories,” or blog articles. Build Credibility and Thought Leadership.

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

Hubspot

OCTOBER 28, 2016

For many businesses, the key to making sales is to first generate leads. Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

DECEMBER 28, 2012

These emails are mainly for the sake of fulfilling your promise to the user, and storing the information you promised them safely in their inbox. The reader isn't looking for additional information, but rather the offer or content they already know they redeemed. 3) Product Information Emails. Product emails are tricky.

Template 28

Template Email Marketing Co-Registration Planning 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

The following are the top items from featured sources based on social signals. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Published by Hubspot, May 2010.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

MARCH 1, 2012

When you ask marketers who their competitors are, they can rattle off a list quite quickly, and perhaps a few anecdotes about notable differentiators like product features, sales techniques, and site structure. Maybe they'd like to know more information about them (say, their marketing techniques?) Feature articles. Slide decks.

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28

Hubspot

JULY 10, 2018

There are two main channels you should focus on: LinkedIn Ads. LinkedIn Ads. It’s no surprise that LinkedIn, the go-to B2B social network, has above-the-board figures when it comes to B2B social media conversion. LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

B2B Marketing Zone Posts

AUGUST 3, 2010

Featured Sources. The following are the top items from featured sources based on social signals. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Best of B2B Marketing.

Ning 40

Ning Paid Content Facebook Sales Management 40

Hubspot

JULY 31, 2019

I know we do at HubSpot.) You can pull this information from Google Analytics or your social media analytics tools. Your buyer persona(s) act as models of your ideal customers and content consumers and represent their pain points, information preferences, and motivations as you build out the rest of your content distribution strategy.

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Single Grain

SEPTEMBER 11, 2019

There’s a big difference between a business blog that’s chock-full of lackluster, uninformative posts and one that’s bursting at the seams with the type of high-value content that naturally draws in readers. As it relates to business blogging, pillar content can also be defined as a series of posts that represent your site’s best work.

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

B2B Marketing Zone Posts

JULY 7, 2010

Marketing Interactions , June 10, 2010 The amount of information available is staggering. The Ultimate List: 100+ Twitter Statistics - Hubspot , June 2, 2010 Twitter , while simple, is often a confusing social media platform for. marketers and business owners. Business Blogging – Do You Have What It Takes?

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Hubspot

OCTOBER 24, 2012

Because while you probably care most about appealing to your readers who will convert into leads and customers, there's also a segment of your readers who will probably never buy from your business, but will continue to read and share your content. In an ideal world, you can understand and appeal to both segments. Instead of just.

Buyer Personas 28

Buyer Personas Advertising Benchmark Content Mobile Marketing 28

Hubspot

SEPTEMBER 24, 2019

We know that learning all the nuances of various social networks can be a tricky and time-consuming feat, especially considering how frequently they add, remove, and modify features. To help you stay ahead of the curve, we've put together a handy cheat sheet that businesses can use to make the most of Facebook marketing.

Paid Content 78

Paid Content Facebook Tips Work Management 78

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. analyzing the trends, and developing actionable insights to make better informed marketing decisions. HubSpot has APIs that developers use to get information from our software into theirs.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28