Hubspot

JUNE 21, 2010

Does your business blog have a unique, recognizable voice? If it doesn't, you could be in trouble, since voice is one of the most important elements of a successful blog , according to our top inbound marketing of the past week. So what is voice, and how can you express it through your blog?

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Inbound Marketing B2B Thought Leadership Blogger Lead Scoring 28

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

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Single Grain

DECEMBER 29, 2020

As a marketing (and SEO, specifically) expert, he helps companies like Amazon and NBC grow their revenue. He co-hosts the popular daily 10-minute podcast Marketing School with Eric Siu. He is a regular columnist for HubSpot ‘s blog and Entrepreneur ‘s blog. His posts on the blog are outstanding.

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Hubspot

OCTOBER 11, 2012

You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. So much simpler, right?

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Hubspot

JUNE 6, 2011

We often refer to blogging as an essential part of inbound marketing, but what does it actually constitute? The phrase ‘blogging’ is just semantics," says David Meerman Scott. Free Download: Better Business Blogging in 2011. Download this free business blogging ebook today!

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Hubspot

MARCH 24, 2011

This blog post is based off of David Garland's interview with Seth Godin on his HubSpot sponsored web series " The Rise to the Top. " At HubSpot we constantly preach the concept that content is king. Creating remarkable content is crucial for any Inbound Marketing strategy, but there is no formula for success.

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Hubspot

OCTOBER 19, 2012

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. 8 Lead Gen Opportunities for Your Business Blog. On Your Blog's Homepage. For HubSpot's blog, we've found that banner CTAs that stand out from the rest of the page tend to perform the best.

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Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

JANUARY 2, 2012

With all the changes in inbound marketing over the past few years, one tactic has bubbled up and stayed at the top as a crucial part of a successful marketing strategy: business blogging. ProBlogger - The content on ProBlogger focuses on monetizing your blogging efforts. Connect with HubSpot :

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Hubspot

NOVEMBER 7, 2012

As inbound marketers, we create a lo- hot of content. It fuels our whole marketing strategy, after all! But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. 3) Product Blog Content.

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Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. But once companies master blogging, isn't there another way to expand content creation efforts on your website? Talk about revenue-generating content!

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Marketing Websites Work Management Marketing Management Case Studies 28

Hubspot

JANUARY 2, 2012

On last week's episode of The Marketing Update , the marketing tip of the week was special. It took into account all the marketing news throughout 2011 and boiled it down to one main takeaway: Create quality content. The new Facebook is here and brings with it features that call for some changes in Facebook marketing.

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Hubspot

MAY 19, 2011

Dan Zarrella , social media scientist, author, and speaker, joins us for another exciting episode of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast ! He is the author of The Social Media Marketing Book and the co-author of The Facebook Marketing Book , which he wrote with his wife, Alison.

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Hubspot

JUNE 10, 2011

Steve argues that being in a social platform like Tumblr is more important than having old blog posts, but this is definitely not a best practice for businesses. Old content, or " evergreen content " as we like to call it at HubSpot, can be a valuable lead generation tool. Free Download: Better Business Blogging in 2011.

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Hubspot

FEBRUARY 16, 2011

Twelve seconds into the video interview with Sam Yagan, OkCupid’s Co-founder, I thought I was listening to expert marketing insights. So I decided to really draw the parallel between online dating and inbound marketing. Read their blog with dating advice. Free Download: Better Business Blogging in 2011.

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Hubspot

MARCH 3, 2011

In the world of inbound marketing and social media, lots of fluffy terms like engagement and conversation get thrown around. But for marketers social media should be about one thing: leads. If your social media marketing efforts aren’t driving revenue for your businesses, it is time to evaluate your strategies and tactics.

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Hubspot

APRIL 27, 2012

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. Landing pages , that's what!

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Hubspot

MAY 9, 2019

Marketing Courses. Fundamental Marketing Courses. Inbound Certification by HubSpot Academy. From attracting leads to engaging prospects and delighting customers, this course covers the fundamentals of what inbound marketing is all about. Marketing Fundamentals: Who Is Your Customer? Sales Courses.

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Hubspot

MARCH 27, 2012

As an inbound marketer, you spend so much time writing amazing blog content -- you conceive an engaging topic , research the subject matter, pour your heart and soul into writing the post, and beam as you hit the publish button for all the world to see. 1) Recommend Blog Posts About Similar Topics.

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Hubspot

AUGUST 21, 2017

But the truth is, LinkedIn can be extremely powerful -- especially when you're aware of all the platform's hidden features that don't get nearly as much attention as they deserve. So to help you learn how to use LinkedIn effectively, this post is chock full of LinkedIn tips you may be overlooking. 29 Top LinkedIn Tips.

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

Hubspot

MARCH 30, 2012

Last week, Daily Blog Tips published an article highlighting some common misconceptions about list posts and explaining why it's silly to think about list posts in those ways. 13 Brands Using LinkedIn Company Page Features the Right Way ". " Do your own analysis to determine best practices for your business blog.

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Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Furthermore, blogging also plays a critical role in the ''Convert'' stage, since we all know how effective it can be for lead generation.

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Hubspot

OCTOBER 9, 2014

You''re going to learn how to use remarketing strategies with the Google Display Network to dramatically increase the effectiveness of your inbound marketing efforts. What should you be featuring in your image ads? But how do you know what content to feature in your ads? 4) Analyze social shares on your blog content.

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Hubspot

AUGUST 18, 2011

The problem with using outbound marketing as a primary strategy today is that it is becoming less and less effective while remaining ever so expensive. Luckily for us, inbound marketing was born and has become the next best thing since sliced bread (If you’re a marketer or sales professional, I hope you’d agree!).

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Paid Search Agency 28

Hubspot

SEPTEMBER 17, 2018

It’s no longer just one piece of your overall marketing plan. According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. One of the best ways prove this is by creating case study videos that feature your satisfied, loyal customers. Live Videos.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

SmartBug Media

MARCH 14, 2019

If you regularly publish on your company’s blog, you may already be seeing the benefits of business blogging. Medium was designed to be a platform where anyone could read, share, and exchange ideas on a vast range of topics in the form of “stories,” or blog articles. Best Practices for Posting on Medium.

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Hubspot

FEBRUARY 14, 2011

Tom, who was recently featured in a case study about 360 Signs' success with inbound marketing and HubSpot , says he aims to publish two blog articles per week on the 360 Signs blog, and he has even incorporated blogging into his sales reps' job resonsibilities. Connect with HubSpot :

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Hubspot

DECEMBER 28, 2012

The internet is swarming with tips, tricks, and suggestions about how to design beautiful emails. We see great examples in our inboxes, or even showcased in blog posts. Many companies choose to send weekly or monthly product digests to keep their customers or fan base up-to-date with the latest features and functionalities.

Template 28

Template Email Marketing Co-Registration Planning 28

Hubspot

MARCH 23, 2011

To someone new to content creation, which is a key part to inbound marketing, creating a ton of content can seem daunting. Content Piece #3: Blog Article. Content Piece #4: Blog Article. More than anything, I was excited to geek out about lead nurturing with a room full of marketers. Connect with HubSpot :

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Hubspot

OCTOBER 28, 2016

The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. 9 Lead Generation Mistakes Marketers Need to Stop Making. 3) You aren't using your blog to generate leads.

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B2B Marketing Zone Posts

DECEMBER 1, 2010

The following are the top items from featured sources based on social signals. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Special Tips.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

JULY 7, 2010

The Ultimate List: 100+ Twitter Statistics - Hubspot , June 2, 2010 Twitter , while simple, is often a confusing social media platform for. marketers and business owners. Business Blogging – Do You Have What It Takes? Webbiquity , June 30, 2010 Though blogging provides significant business benefits (e.g.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Hubspot

MARCH 1, 2012

When you ask marketers who their competitors are, they can rattle off a list quite quickly, and perhaps a few anecdotes about notable differentiators like product features, sales techniques, and site structure. Maybe they'd like to know more information about them (say, their marketing techniques?) Feature articles.

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. Featured Sources. The following are the top items from featured sources based on social signals. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter.

Ning 40

Ning Paid Content Facebook Sales Management 40

Hubspot

JULY 10, 2018

You can learn more about the nitty-gritty of LinkedIn Ad strategies from this LinkedIn-HubSpot 2-week free course. Premium placement: In an increasingly commodified SaaS category, like a CRM where features are more standardized than unique, being included in a premium placement can make or break your sales opportunity.

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Paid Content Lead Ranking Lead Scoring Lead Gen 95

Hubspot

NOVEMBER 11, 2016

You'll find useful tips in here whether you're coming from a startup generating leads from scratch, or from a well-established business looking to tighten up your website to increase conversions. If you're a HubSpot customer, you can create forms right in HubSpot and either add them to your webpages or embed them elsewhere.

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Lead Generation Marketing Websites Lead Scoring Lead Ranking 78

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 2) Analytics.

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SnapApp

DECEMBER 22, 2016

This is a content marketing blog that is filled to the brim with information about increasing conversion rates, boosting social media engagement, and driving more traffic to your business. Recommended reading: The Ultimate Guide To eCommerce Email Marketing (Online Retailers, This One’s For You…). #6. Sprout Content.

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