Hubspot

MAY 23, 2013

Lately, the whole marketing community is abuzz about content. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it''s becoming increasingly difficult to stand out from the barrage of content out there -- a lot of which is, well. And rightfully so.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Hubspot

DECEMBER 13, 2011

Many business bloggers have learned that their blog is one of their most crucial inbound marketing assets. Not only do companies that blog generate 55% more web traffic, but 57% of businesses have also won a customer through their blog. 11 Editorial Guidelines to Enforce for Your Business Blog.

Guidelines 28

Guidelines Business Blogging Business Blogger 28

Hubspot

OCTOBER 23, 2012

Most inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. But how frequently does a blogger need to publish content in order to make a true dent in their marketing results? Wouldn't it be great to have some blogging benchmarks to go by?

Advertising Benchmark 28

Advertising Benchmark Business Blogging Business Landing Pages 28

Hubspot

JANUARY 2, 2015

Our marketing agency Revenue River''s blog was boring. As an inbound marketing company that specializes in creating custom, beautiful websites for our clients in HubSpot’s COS, we were embarrassed when we looked at our blog compared to the designs we had implemented for others. Poor blog subscription rates.

Business Blogging 28

Business Blogging Ideal Customer Profiles Banners Business 28

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Hubspot

DECEMBER 10, 2010

Twitter also allows you to pick from three different Twitter sharing buttons that count your ReTweets straight from each blog post, thus encouraging people to keep sharing. Our policy at HubSpot is to let everyone comment on our blog articles and create an open space for authentic conversations. View the Science of Blogging!

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Industrial Marketing Today

SEPTEMBER 6, 2011

In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs. Industrial companies have realized the importance of inbound marketing and its impact on lead generation.

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

Hubspot

JULY 23, 2010

They are the supporting characters in a feature film. Graphs, diagrams and even screenshots can come in handy as useful blog images. So give them the option to subscribe to your blog via email. RSS – This is a standard feature for blogs. Within a click you will have subscribers to your blog.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

PureB2B

JUNE 13, 2017

, a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. Since then, a multitude of more sophisticated marketing automation platforms have emerged with better UIs and more useful features. Social Media Marketing Software. Marketing Analytics Software.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Hubspot

MAY 24, 2010

Use LinkedIn Effectively Author: Chris Brogan on chrisbrogan.com Chances are, many of you have at least created a profile for yourself on LinkedIn , considering it's the most popular social network for business folk. Marketing Takeaway: Those who have mastered social media understand the tools and its best practices.

Inbound Marketing 28

Inbound Marketing Blogger RSS Social Media 28

PureB2B

JUNE 13, 2017

, a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. Since then, a multitude of more sophisticated marketing automation platforms have emerged with better UIs and more useful features. Social Media Marketing Software. Marketing Analytics Software.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Hubspot

MAY 10, 2010

Whether you're talking about location-based , mobile, local search, or geo-marketing, the ability to segment your message by location is one of the newest developments in marketing. Marketing Takeaway: Always measure your marketing programs , but make sure your first taking steps to ensure you're focusing on the appropriate data.

Inbound Marketing 28

Inbound Marketing Work Management Spyware Marketing Management 28

Hubspot

JUNE 21, 2010

Does your business blog have a unique, recognizable voice? If it doesn't, you could be in trouble, since voice is one of the most important elements of a successful blog , according to our top inbound marketing of the past week. So what is voice, and how can you express it through your blog?

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Blogger Lead Scoring 28

B2B Marketing Zone Posts

JULY 7, 2010

The Ultimate List: 100+ Twitter Statistics - Hubspot , June 2, 2010 Twitter , while simple, is often a confusing social media platform for. marketers and business owners. Business Blogging – Do You Have What It Takes? Webbiquity , June 30, 2010 Though blogging provides significant business benefits (e.g.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Hubspot

JANUARY 18, 2014

Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot inbound marketing blog. HubSpot Don''t be afraid to rock the boat sometimes. HubSpot Have patience.

Tagging 28

Tagging Tips Blogger Hubspot 28

Single Grain

DECEMBER 29, 2020

As a marketing (and SEO, specifically) expert, he helps companies like Amazon and NBC grow their revenue. He co-hosts the popular daily 10-minute podcast Marketing School with Eric Siu. He is a regular columnist for HubSpot ‘s blog and Entrepreneur ‘s blog. His posts on the blog are outstanding.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Hubspot

AUGUST 11, 2013

There was a ton of stuff that happened in the news this week -- it seemed like Facebook, Twitter, and Google rolled out a bagillion features, and I was struggling to keep up with it all amidst my other marketing duties. Here''s what it will look like: As an inbound marketer, I am absolutely thrilled.

Google 28

Google Inbound Marketing Copyright Paid Search Agency 28

Hubspot

MARCH 22, 2012

Postal Service campaign that has made some of us here at HubSpot a little queasy. Calling all inbound marketers: it'll probably make your stomachs turn a bit, too. In a nutshell, the campaign is a push to encourage small businesses to send more direct mail (AKA junk mail), in an attempt to boost the suffering U.S.

Cost per Lead 28

Cost per Lead Service Inbound Marketing Television marketing 28

Hubspot

OCTOBER 11, 2012

You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. So much simpler, right?

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

JUNE 6, 2011

We often refer to blogging as an essential part of inbound marketing, but what does it actually constitute? The phrase ‘blogging’ is just semantics," says David Meerman Scott. Free Download: Better Business Blogging in 2011. Download this free business blogging ebook today!

Blogger 28

Blogger PR Inbound Marketing Hubspot 28

Hubspot

MARCH 10, 2014

Luckily, you''re not the first person to start blogging. So I thought I''d share some of the things I wish I knew when I first started blogging for HubSpot five years ago. What I Wish I Knew Before I Started Blogging. In fact, 33% of HubSpot''s blog post visits in February 2014 were to posts published prior to 2013!

Paid Search Agency 28

Paid Search Agency Blogger Hubspot Lead Scoring 28

Hubspot

DECEMBER 7, 2011

With more than 120 million business professionals registered, LinkedIn is an online marketing must for B2B marketers. While personal and business profiles get most of the attention on LinkedIn, the social network has several other valuable features that can shine for inbound marketers.

Linkedin 28

Linkedin Inbound Marketing Marketing & Strategy Blogger 28

Hubspot

FEBRUARY 28, 2012

Peanut butter and jelly, Brad and Angelina, sun and sand, puddles and boots, blogging and email. A new study of over 6,000 HubSpot customers shows that among those who use email marketing , companies that blog get 2X more traffic from their email than those that don’t. Connect with HubSpot : As he said, "We.

Traffic 28

Traffic Generation Business Buyer Personas 28

Hubspot

NOVEMBER 7, 2012

As inbound marketers, we create a lo- hot of content. It fuels our whole marketing strategy, after all! But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. 3) Product Blog Content.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

SmartBug Media

MARCH 14, 2019

If you regularly publish on your company’s blog, you may already be seeing the benefits of business blogging. Medium was designed to be a platform where anyone could read, share, and exchange ideas on a vast range of topics in the form of “stories,” or blog articles.

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

Hubspot

MARCH 24, 2011

This blog post is based off of David Garland's interview with Seth Godin on his HubSpot sponsored web series " The Rise to the Top. " At HubSpot we constantly preach the concept that content is king. Creating remarkable content is crucial for any Inbound Marketing strategy, but there is no formula for success.

Bundling 28

Bundling Content Webinar Metrics Hubspot 28

Hubspot

OCTOBER 19, 2012

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. 8 Lead Gen Opportunities for Your Business Blog. On Your Blog's Homepage. For HubSpot's blog, we've found that banner CTAs that stand out from the rest of the page tend to perform the best.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

JANUARY 2, 2012

Perhaps that way, you can truly kick-start your 2012 marketing strategy with some inspiration to get your business blogging into full swing. The new Facebook is here and brings with it features that call for some changes in Facebook marketing. Google News Standout Tag Features Quality Content.

Content 28

Content Tagging Hubspot Public Relations 28

Hubspot

JUNE 10, 2011

Steve argues that being in a social platform like Tumblr is more important than having old blog posts, but this is definitely not a best practice for businesses. Old content, or " evergreen content " as we like to call it at HubSpot, can be a valuable lead generation tool. Free Download: Better Business Blogging in 2011.

Lead Scoring 28

Lead Scoring Lead Ranking Blogger Hubspot 28

Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. But once companies master blogging, isn't there another way to expand content creation efforts on your website? Talk about revenue-generating content!

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Hubspot

JANUARY 25, 2012

Successful inbound marketing requires a hand in a number of different marketing channels, from blogging , to social media, to email, SEO, PPC, and even live events. Here are 8 ways you can give your marketing more leverage with a more integrated approach to the channels you're likely already working with.

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

Hubspot

MARCH 3, 2011

In the world of inbound marketing and social media, lots of fluffy terms like engagement and conversation get thrown around. But for marketers social media should be about one thing: leads. If your social media marketing efforts aren’t driving revenue for your businesses, it is time to evaluate your strategies and tactics.

Lead Generation 28

Lead Generation Social Media Generation Media 28

Hubspot

MAY 31, 2013

Why would you want to adopt inbound marketing strategies when your website is “not ready” for the public? Or you might flip-flop it so the redesign comes after you nail your inbound marketing strategy. Inbound marketing before a website redesign, or after? which way is better? Let''s talk about why.

Buyer Personas 28

Buyer Personas Inbound Marketing Allocation Paid Search Agency 28

Hubspot

FEBRUARY 16, 2011

Twelve seconds into the video interview with Sam Yagan, OkCupid’s Co-founder, I thought I was listening to expert marketing insights. So I decided to really draw the parallel between online dating and inbound marketing. In marketing , you should be constantly investing in your online presence and inbound marketing.

Co-Registration 28

Co-Registration Advertising Agencies Thought Leadership Case Studies 28

Hubspot

JANUARY 2, 2012

With all the changes in inbound marketing over the past few years, one tactic has bubbled up and stayed at the top as a crucial part of a successful marketing strategy: business blogging. ProBlogger - The content on ProBlogger focuses on monetizing your blogging efforts. Connect with HubSpot :

Blogger 28

Blogger Thought Leadership RSS CAN-SPAM 28

Hubspot

OCTOBER 21, 2012

Many inbound marketers have reached the point where they’re actively using social media, business blogging , and working on their on-page SEO, but how do you take your marketing to the next level? How to Grow & Scale Your Business Blog: A Guide to Increasing the Reach and Marketing ROI of Your Blog.

Facebook 28

Facebook Inbound Marketing Google Promotion 28

Hubspot

MAY 19, 2011

Dan Zarrella , social media scientist, author, and speaker, joins us for another exciting episode of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast ! He is the author of The Social Media Marketing Book and the co-author of The Facebook Marketing Book , which he wrote with his wife, Alison.

Social Media 28

Social Media Webinar Metrics Media Co-Registration 28