How to Conduct Competitive Analysis to Step Up Your Content Strategy
Hubspot
MARCH 1, 2012
Blog posts. Tip: Be sure to research whether your competitor has more than one blog, and if so, note for what those blogs are used. What are their areas of expertise (do some social media sleuthing)? Content categorization - Do they categorize the content on their blog with tags that denote topics? Whitepapers.
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