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How to Conduct Competitive Analysis to Step Up Your Content Strategy

Hubspot

Blog posts. Tip: Be sure to research whether your competitor has more than one blog, and if so, note for what those blogs are used. What are their areas of expertise (do some social media sleuthing)? Content categorization - Do they categorize the content on their blog with tags that denote topics? Whitepapers.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?