Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Webbiquity

FEBRUARY 2, 2015

Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). However, the three social networks you should focus on depend on your niche or industry. Recent research shows that the largest social platforms of 2014 were: Facebook, 1.28 billion active users.

Social Media 100

Social Media Social Marketing Media Business 100

Webbiquity

JUNE 21, 2010

Because they are less formal, more interactive, and focused on industry issues—as opposed to just the company’s offerings—they provide a forum that is viewed much differently by readers than a vendor website. Blogs are seen as key sources of information rather than just promotion. Create a dialogue.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Convince & Convert

APRIL 24, 2012

Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! We’ve discussed the benefits of social business. Social Media Examiner’s Social Media Marketing Industry Report is an excellent example. Day-to-Day Business.

Content Marketing 132

Content Marketing Planning Paid Search Agency Case Study 132

Hubspot

DECEMBER 20, 2012

In this blog post, we'll pick apart the pieces of your new editorial calendar template so you can use it to to its fullest potential. First and foremost, accountability is the foundation to business blogging success. and ensure they never come back to your blog for more. Authors and Due Dates. target readers!

Template 28

Template Business Blogging Planning Buyer Personas 28

Webbiquity

JANUARY 2, 2013

Consumers actually place the highest value on deals and promotions (83%) and rewards programs (70%). ( B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Despite growing interest in the concept of social business , less than 20% of U.S.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

JUNE 1, 2015

In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog. This is one of her best yet.

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

Hubspot

AUGUST 9, 2011

Being known as a thought leader in your industry is a huge step in the right direction toward increased credibility for your business and its products/services. It can also help your business stand out from its competitors. So how exactly do you gain credibility as an industry thought leader ?

Thought Leadership 28

Thought Leadership Conference Custom Publishing Trust Marketing 28

LeadSquared

NOVEMBER 24, 2015

In case of Facebook targeting, use options like ‘FB Payments (Average Spend is more), Household Composition, Job Title and so on. Running ads on Facebook would also help. However, a responsive website, social media presence, and a business blog would probably make lead generation quicker. Apply for work there.

Paid Content 52

Paid Content FAQ Webinar Metrics Advertising Agencies 52

PureB2B

AUGUST 28, 2018

In this fast-paced industry, buyer needs and demands are ever-evolving. Only once you understand the whole story behind your sales lead’s goal-oriented behavior and activities can you begin to grasp the full context of how your products or services can best address their needs. Are there any business or legal issues they’re facing?

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

Hubspot

NOVEMBER 11, 2020

Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Once you're done creating the quality content, you still have the challenge of presenting it in a way that clearly dictates what your blog is about.

Design 101

Design Examples Best Practices Microsite 101

Webbiquity

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Publishing has historically relied on advertising, or sponsorships, to pay for content production. What should they promote?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

ClearVoice

MAY 26, 2022

Stuck on content ideas for your business? Do they need help using your product or service? Are they unsure about how to handle a problem that your business addresses? Putting yourself in your target customers’ shoes is one of the easiest was to generate ideas for your blog. Examples of effective blogs from marketers.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

PureB2B

AUGUST 28, 2018

In this fast-paced industry, buyer needs and demands are ever-evolving. Only once you understand the whole story behind your sales lead’s goal-oriented behavior and activities can you begin to grasp the full context of how your products or services can best address their needs. Are there any business or legal issues they’re facing?

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. His efforts at promoting best practices for content marketing were recognized in 2014 when he was awarded the John Caldwell Lifetime Achievement Award by the Content Council. Magazine.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

MARCH 4, 2019

They also serve tons of different purposes, from content ideation to production to promote, optimization, and more. HubSpot also makes products for sales and service teams. As such, it can really be the ground control for your whole business. The content marketing technology landscape is growing every year. Google Docs.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

Writing on the Web

JULY 27, 2010

Formatting: Not enough links to sources, no references to other posts on the topic, not even links to your own website and to your products and services (you are in business, ya remember?). Then he goes over to LinkedIn , where he is a member of 15 specialty groups in his industry. Share this on Facebook.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Publish Frequently.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Hubspot

NOVEMBER 18, 2011

This a huge missed opportunity for businesses, especially given that because many businesses aren't leveraging features likes company updates, the clutter on LinkedIn is significantly less dense than on other social networks like Facebook or Twitter. there's no reason you shouldn't feature them in your 'Products' tab.

Linkedin 28

Linkedin Paid Search Agency Companies RSS 28

Hubspot

JANUARY 3, 2013

Blogs and social media behave like compound interest, so if you treat them like 'campaigns,' you lose all the benefits. Marketers should be permanently creating, optimizing, promoting, converting, and analyzing.". And when you do inbound marketing right, you become a publisher or a media company for your industry.

Campaigns 28

Campaigns Planning Peer-to-peer Paid Search Agency 28

Marketing Insider Group

SEPTEMBER 14, 2020

Content is one of the most efficient ways to promote a business. The percentage of internet users that conduct product research online is about 78%. Optinmonster states that “research gets millions of shares on Facebook.” Approximately 66% of people have discovered a new business on Twitter. Blogging Stats.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Webbiquity

MAY 30, 2010

Review of webmarketcentral.blogspot.com by Global Business Blog Reviews. This showed up in my Google Alerts one day; a two-paragraph review of my old blog. Who knew a marketing blog could be “visually restorative&# and “enchanting&# ? Top 5 Media Industry Parody Videos – a Little Too Close for Comfort?

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Hubspot

AUGUST 22, 2012

So you want your business blog to perform better. Blog harder? Well yes, you could set to your keyboard and type away 'til your fingers bleed, or you could think of ways to get more out of your blog without just increasing content volume. 12 Ways to Get More Out of Your Blog Without Actually Blogging.

CMS Development 28

CMS Development Landing Pages Lead Scoring Lead Ranking 28

Hubspot

AUGUST 10, 2011

Talk all about your products and services (and how awesome they are). Making your blog posts overly promotional and product-centric is a great way to turn off your readers. You should have a sense of who your blog's target audience is. Free Ebook: 13 Business Blogging Mistakes & Their Easy Fixes.

Blogger 28

Blogger Lead Gen Sales Qualified Leads Landing Pages 28

Hubspot

OCTOBER 4, 2011

When seeking and evaluating co-marketing opportunities, think of non-competing companies with a similar target audience to yours -- an audience that would also be interested in your products/services. If you haven't already, start a business blog and regularly write about educational topics related to your industry.

Inbound Marketing 28

Inbound Marketing Planning Lead Nurturing Paid Search Agency 28

Webbiquity

JANUARY 16, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Optimize blog content for search?

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Hubspot

FEBRUARY 3, 2011

Blogging tips Chris has picked up over your 11+ years of blogging. View the full transcript of the episode here: Business Blogging best practices with Chris Brogan. Chris explains that a trust agent is someone who uses internet tools to help put a human face back on business. Avoid “Me Too” Blogging.

Blogger 28

Blogger Trust Marketing CAN-SPAM Communities 28

KoMarketing Associates

MAY 2, 2017

Thought leaders in various industries continue to grow dedicated followings, especially because of the rise of live streaming and podcasts. These new forms of online media, combined with massively popular business blogs and social media, can serve up valuable opportunities for B2B marketers. Social Media.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

Online Marketing Institute

JANUARY 4, 2011

But how, exactly, does a business go about creating a blog that their customers will actually read? Zappos.com CEO and COO Blog Zappos.com, the giant online shoe and apparel retailer, has a number of blogs. What sets this blog apart is the transparency it offers to Zappos.com customers.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

Hubspot

OCTOBER 9, 2014

Check it out: The GDN is one of the largest remarketing networks in the world and has over two million sites in the network, including pretty much every site in the world (with the notable exception of Facebook). For example, your data might show that visitors to your pricing or product page are more valuable than your blog visitors.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. out of 5) Loading.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hubspot

FEBRUARY 1, 2011

Employ this same resilience with your blogging and social media efforts. Tweet and use Facebook wall posts in support of all your marketing events; publish blog articles twice or three times weekly; have a news section on your site to promote company and product news. Just ask a pig. Photo Credit: Denis Dervisevic.

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Hubspot

MARCH 27, 2012

There are plenty of ways to resurface your best blog content so it gets more visibility than just a day or two on your blog's homepage. We know how much time and effort it takes to create content, so why not squeeze the most ROI out of your business blogging with these ideas to resurface your blog content?

Top of Funnel 28

Top of Funnel Bundling Best Practices Lead Nurturing 28

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Martech Advisor

MARCH 30, 2020

Digital marketing books are the base that can accelerate your understanding of the industry and give you with the knowledge required to succeed as a marketer. It then delves into content marketing, business blogging, and provides 57 blog post ideas. Reward quality over efficiency.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

The Lead Agency

MARCH 27, 2018

B2B marketing is a process in which a service or a product is introduced and promoted to another company. The term covers several different activities that are all associated with providing information and convincing B2B decision makers that your service or product is right for them.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69