Remove Business Blogging Remove Facebook Remove Features Remove Hubspot
article thumbnail

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

article thumbnail

Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

But it means you can start creating something most businesses aren’t. Source: HubSpot. You find two online services for the same monthly price with almost identical features. Your sales team can share how and why your product or service works, rather than merely running through a list of features and benefits.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why the Inverted Pyramid Doesn't Work for Business Blogs

Hubspot

One of the blogs I really admire is the KISSmetrics blog -- it consistently features very well written and researched posts that make me think. When reading business blog posts, people need to be hungry for more content after reading the introduction, not satiated with the information from a few sentences.

article thumbnail

Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

HubSpot ). The four most important criteria for B2B buyers making purchase decisions last year were “solved a pain point” (81%), features and functionality (81%), ease of deployment and use (80%), and price (75%). The average conversion rate of a Facebook ad across all industries is 9.2%; for B2B ads, it’s 10.6%.

article thumbnail

What the Future Holds for Business Blogging

Hubspot

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. from Velocity Partners.

article thumbnail

7 Steps to an Even Better Business Blog

Hubspot

Blogging is often overlooked for other flashier social media marketing options like Facebook and Twitter. However, having a successful business blog not only supports lead generation; it also provides thoughtful engaging content needed to be successful on social media. 7 Ways to Take Your Business Blog to the Next Level.

article thumbnail

10 Common Business Blogging Questions Answered

Hubspot

You can implement the social media sharing buttons directly from Facebook and Twitter. You can customize your Facebook “Like” button and get the code here. Our policy at HubSpot is to let everyone comment on our blog articles and create an open space for authentic conversations. View the Science of Blogging!