vertical 
NuSpark Consulting
OCTOBER 28, 2011
Video results often come up higher in Google search, and recent eye tracking studies show that search results with video gain much more attention. There are plenty of reasons why a business should have a blog. To name a few: In today’s social media landscape, business blogging has become a powerful marketing medium.
Hubspot
JUNE 20, 2013
One caught my eye. According to an eye-tracking study by Nielsen, most people read in an “F” pattern online , which basically translates to horizontal movement, followed by vertical, scanning movement down the web page. You have lots of other story formats to use on your business blog. Have no fear!
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Hubspot
SEPTEMBER 17, 2018
As you begin creating videos, you’ll notice a key difference between scripts and your typical business blog post — the language. Like a human eye, a len opens and closes to control the amount of light reaching the sensor. Instead, place a laptop below the eye-line of the camera.
Industrial Marketing Today
OCTOBER 26, 2009
Follow the golden triangle – several tracking research studies have shown that site visitors tend to track through content in a rough F-shaped pattern (see Jakob Nielsen’s eyetracking study ). Keep it simple – follow a one-column format with plenty of white space for the eyes to rest and the brain to assimilate the information.
Single Grain
MAY 5, 2022
With a SaaS agency, you’ll be able to consistently produce a huge range of engaging and eye-catching content, across multiple channels and mediums. They’ll be able to set goals with your business, so you know which KPIs and metrics you should be tracking to determine if your campaigns are successful.
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