Hubspot

APRIL 13, 2011

However, having a successful business blog not only supports lead generation; it also provides thoughtful engaging content needed to be successful on social media. While blogging is important, it can also be challenging. 7 Ways to Take Your Business Blog to the Next Level. Connect with HubSpot :

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Hubspot

NOVEMBER 2, 2018

Well, I have good news for you — there’s a software out there that’s so easy to use, virtually anyone can successfully create a unique and professional-looking website for their business, blog, portfolio, and more. Let’s review a few more of the pros and cons that come with both options so you can make an informed decision.

CMS Development 101

CMS Development Marketing Websites Godaddy Domain 101

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80’s , when computers became powerful enough to store large volumes of customer information. Since then, a multitude of more sophisticated marketing automation platforms have emerged with better UIs and more useful features. In 1986, ACT!, Social Media Marketing Software.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Webbiquity

DECEMBER 5, 2011

Technorati and AllTop are two of the general-topic blog directories. Nearly every industry has its own specific directories and syndication sites as well; for example, B2B Marketing Zone for B2B vendor and influencer blogs, and Social Media Informer for social media-related blogs. WordPress plugins.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80's , when computers became powerful enough to store large volumes of customer information. Since then, a multitude of more sophisticated marketing automation platforms have emerged with better UIs and more useful features. In 1986, ACT!, Social Media Marketing Software.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

ClearVoice

MAY 26, 2022

This guide explains the benefits of content marketing for businesses of all sizes and includes business content examples that you can use to attract and convert more customers and outpace your competition. Why content marketing is important for business? Examples of effective blogs from marketers.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Single Grain

DECEMBER 29, 2020

Popular SaaS products include HubSpot’s CRM , Moz’s SEO tools , and Slack’s interpersonal chat-based communication : All the SaaS bloggers on our list have years of proven expertise in their specific industry and can boast exceptional accomplishments. 25 Examples of SaaS Companies that Are Rocking It. Top 16 SaaS Bloggers to Follow.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Publish Frequently.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

FEBRUARY 10, 2014

Here''s a rundown of the common blog widgets, plugins, and add-ons you should consider adding to your blog. We''ll highlight which add-ons are must-haves for every blog and provide you with information so you can prioritize which ones make sense for your blog. 13 Common Add-Ons to Consider for Your Blog.

RSS 28

RSS Work Management Marketing Management Paid Search Agency 28

Webbiquity

MAY 10, 2011

Feature a newsletter signup box prominently near the upper-right corner of your blog. From time to time, write “teaser&# posts informing readers of what content they are missing, but could be getting, as a newsletter subscriber. Link to product information from within your blog posts. Highlight your partners.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Hubspot

MARCH 2, 2011

We already know that blog analytics can be helpful in evaluating the performance of your blog, both overall and in individual blog articles, as well as in brainstorming new ideas for blog topics. But what about using analytics strategically to achieve the goals of a particular blog article? Connect with HubSpot :

Analytics 28

Analytics Blogger Click Rate Hubspot 28

Hubspot

NOVEMBER 18, 2011

Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature. To be honest, it's very difficult to find many examples of companies using LinkedIn Company Pages to their fullest potential. 11 Reasons Your LinkedIn Company Page Sucks.

Linkedin 28

Linkedin Paid Search Agency Companies RSS 28

Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Hubspot

OCTOBER 19, 2012

In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog. 8 Lead Gen Opportunities for Your Business Blog.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

MARCH 24, 2011

This blog post is based off of David Garland's interview with Seth Godin on his HubSpot sponsored web series " The Rise to the Top. " At HubSpot we constantly preach the concept that content is king. Your content should be so enjoyable and informative that your fans are dying to tell their friends about it.

Bundling 28

Bundling Content Webinar Metrics Hubspot 28

Hubspot

NOVEMBER 7, 2012

These prospects are actively considering your solutions and are thus looking for product-focused information to help them make their decision. These pages should highlight your various product and service offerings and provide the information that prospects are looking for to conduct product research and understand what you sell.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging? Informative? Intellectual?

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Hubspot

FEBRUARY 3, 2011

This episode of Inbound Now features Chris Brogan! Chris is the President of Human Business Works, a blogger extraordinaire, co-founder of PodCamp, a New York Times Best Seller and co-author of the book Trust Agents , and he's also a member of the Advisory Board here at HubSpot. Avoid “Me Too” Blogging.

Blogger 28

Blogger Trust Marketing CAN-SPAM Communities 28

Hubspot

AUGUST 8, 2011

Use a line of questioning at the beginning of the session to get people loosened up, and then use the notes you gather to inform your content marketing strategy. Here are five questions designed to do just that, and whose answers are perfect fodder for blog posts , ebooks and other types of website content. Ask Them What They Wish For.

Focus Group 28

Focus Group Content Marketing Planning Content 28

Hubspot

MARCH 3, 2011

No Blog CTA - Business blogs are great, because they are a social media asset that a company owns and completely controls. Businesses that blog get 55% more website traffic than those that don’t. However, it doesn’t help your business if those new visitors remain anonymous.

Lead Generation 28

Lead Generation Social Media Generation Media 28

Hubspot

JANUARY 27, 2011

Additionally, writing about timely subjects and connecting them to your business, can drive additional traffic from search engines and social media. People are more likely to share information that has novelty and that they feel others in their network might not know about yet. Example: #whatsyourmotivation.

Blogger 28

Blogger Lead Scoring Lead Ranking Trends 28

Hubspot

JUNE 12, 2012

Creative Commons lets you search for images for your blog post, and filter only the photos that you are allowed to "use for commercial purposes," and, if you so choose, "modify, adapt, or build upon." You see that awesome LEGO man in the top right corner of this post, for example? Found it on Creative Commons. 4) LinkedIn Polls.

Blogger 28

Blogger Top of Funnel Tools Business 28

Hubspot

JUNE 28, 2011

informative). In-Text Links to Landing Pages: Once you have viewers for your blog post, now you can start making attempts to convert those visitors into leads. Relevancy: Relevancy is the blood of a blog's anatomy; it should run through the entire blog. Is your blog optimized for lead gen? Connect with HubSpot :

Optimization 28

Optimization Conversion Lead Gen Banners 28

Online Marketing Institute

DECEMBER 1, 2010

LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), It’s a year old but the information is still useful. Leverage it for other uses too including the event blog, Facebook page, etc.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Hubspot

FEBRUARY 7, 2013

Depending on the sophistication of your marketing software, you may already know about what we at HubSpot like to call Smart Forms -- dynamic forms that leverage the power of context and adjust in length based on whether a visitor has already completed one of your forms in the past. Which leads us to benefit numero three.

Ideal Customer Profiles 28

Ideal Customer Profiles Profiling Sales Qualified Leads Leads 28

Hubspot

JULY 8, 2014

To help you get your business blog off to the right start (or revamp it if it wasn''t set up correctly in the first place), keep on reading, We''ll dig into the biggest mistakes companies can make with their blog homepage designs so you can avoid these same pitfalls. Take a look at Surf Right''s blog as an example.

Design 28

Design Lead Scoring Lead Ranking Social Media 28

Hubspot

MARCH 27, 2012

There are plenty of ways to resurface your best blog content so it gets more visibility than just a day or two on your blog's homepage. We know how much time and effort it takes to create content, so why not squeeze the most ROI out of your business blogging with these ideas to resurface your blog content?

Top of Funnel 28

Top of Funnel Bundling Best Practices Lead Nurturing 28

Hubspot

JANUARY 25, 2012

Support your efforts with a pay-per-click campaign featuring the offer. For example, you could be sending automated emails to blog email subscribers and leads who have been entered into a lead nurturing campaign , weekly/monthly newsletters highlighting your top content, or individual dedicated sends just to promote your new offers.

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

Hubspot

JUNE 6, 2012

Sure, this post will break out four different types of email contacts you will encounter in your database -- but it's important to note that what you call them within your company may differ than the names we've given them in this blog post. For example, some companies think leads are further down the funnel than prospects, and vice versa.

Opt-in 28

Opt-in Contacts Top of Funnel Opt-out 28

Hubspot

APRIL 5, 2013

In our marketing at HubSpot, we drink our own Kool-Aid and use our own marketing automation software , and in doing so, we’ve uncovered a set of core lead and customer nurturing “recipes” that are especially effective at nurturing our visitors from prospects to leads to customers to evangelists. subscribers to your business blog).

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Email Marketing Automation 28

Hubspot

JANUARY 10, 2011

If you have a post addressing a specific question at hand, then it is ok to include that link into a comment , along with a summary of the information provided on your site. Another way to include a link back to your website in blog comments is to use a well-optimized signature. How often do you comment on blog posts?

CAN-SPAM 28

CAN-SPAM Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

MAY 30, 2012

Surprise, local businesses! Google+ Local pages can be found via a new 'Local' tab in the sidebar of Google+, and Local pages also feature Zagat scores and recommendations from people you're connected to on Google+. Zagat summaries and scores are featured on every Google+ Local page. Google+ Local & Zagat Scores.

Google 28

Google Business Adwords Work Management 28

Marketing Insider Group

DECEMBER 6, 2021

Maintaining an active blog. Research by Hubspot found that websites with blogs have 434% more indexed pages than sites without one (and 55% more visitors, too). As you do this over time, customers will know they can turn to you for reliable information and answers. Second, make your blog visible on your landing page.

eCommerce 246

eCommerce Work Management Marketing Management Lead Scoring 246

Hubspot

DECEMBER 17, 2013

Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. So, this post is going to explain how you can use business blogging to improve your SEO, and perhaps show you connections you didn''t realize existed between the two disciplines. Wait, what?

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Hubspot

APRIL 27, 2012

First, let's start with a simple definition: A landing page is a web page that allows you to capture a visitor's information through a lead-capture form (AKA a conversion form). Let's say you own a professional painting business, and your services include a variety of professional indoor and outdoor paint jobs. What is a Landing Page?

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Hubspot

MARCH 30, 2012

There's no rule that your list post needs to be a laundry list of useless information or that it needs to include a minimum number of items. They're also easy to scan, and with so much content available on the web these days, being able to scan a post and still grasp a helpful nugget or two of information is highly valuable.

High Quality Lead 28

High Quality Lead Blogger Lead Scoring Lead Ranking 28

seo.co

NOVEMBER 8, 2021

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. With a blog you can access the latest information quickly, compare ideas and news from different sources, and ask questions and get answers directly from the source. Likeable Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98