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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. In 2020, 87% of consumers read local business reviews online. Creating deep connections with people will help them remember you better. Describe the outcomes your offering helped the client achieve. Start with an attention-grabbing title.

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20+ Content Marketing Statistics to Help You Make the Most of 2021

ClearVoice

Here are the current data points that help you make the most of your content marketing strategy. Not necessarily, but you should probably at least start to implement a strategy for video marketing , including explainer and demo videos that help tell your brand story and prove your product/service value proposition.

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My Business Website: Content for Customers… or SEO?

Writing on the Web

Should my business website focus on keywords and getting search engine results ? Perhaps a more important question is “How do I make the most of each of my web pages so that my business and I get found, get known, and get clients ?” Do not use a template or basic page format and tweak the content.

SEO 100
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Should You Be Blogging For Enterprise Customers? Yes, Here's Why.

Hubspot

For instance, if the reason for starting your blog is to increase the number of enterprise leads you earn, all of your content should support this goal. Having a clear purpose will also help you fill in some of the blanks for the rest of your blogging strategy, like distribution and topic research. Conduct keyword research.

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How Content Accelerates Lead Generation

Brandpoint

They’re certainly an important part of the sales and lead-generation process but, at best, the effectiveness of cold calling has been stagnant over the last five years, according to sales and marketing expert, Toby Marshall. for valuable information, which could be an eBook, template or other helpful guides.

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7 Surefire Ways to Capture Email Leads in 2019 [+ Tools]

Hubspot

This article will cover 7 ways to capture email leads, and we’ll also outline 7 lead capture tools to help you do it. The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. Even simple, you can target visitors by which blog post they’re reading.

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How To Make a Vlog [Step by Step]

Hubspot

But then, vlogging evolved into what we know it as today: a sustainable income source for influencers and an effective content marketing tool for brands. To get your answer, head to YouTube, put your keywords in the search bar and go through the videos on the results page. So, how do you start vlogging? We’ll cover that and more here.