Remove effective help search-engine

Industrial Marketing Today

article thumbnail

Optimizing Your WordPress Business Blog

Industrial Marketing Today

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. However, you can do it too with some help.

article thumbnail

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

You should spend considerable amount of time in planning your strategy for effective lead scoring. This is where marketing automation software can be a big help. White papers: Without a question, this continues to be the most effective content to build your in-house list. Not every action needs to be scored.

article thumbnail

Don’t Let Lack of Content Stop You from Blogging

Industrial Marketing Today

The mantra for effective business blogging is to regularly pump out fresh content that is reader-centric and not focussed too much on you, your products or your company. More power to you if you already have a horde of avid readers who visit your blog every time you post new content.

article thumbnail

5 Most Popular Industrial Marketing Blog Posts from 2010

Industrial Marketing Today

I hope you’ll get some value and practical help from reading or rereading these articles. Marketing automation is very effective in moving prospects through the middle of the marketing funnel until the handoff to sales and provides a good closed-loop system for lead recycling that would otherwise go to waste. Read full article….

article thumbnail

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. I’m sure you’ve read many times that engineers hate marketing/marketers and they want only the facts. Is SEO a DiY (do-it-yourself) job?

Rules 60
article thumbnail

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

The recommendations are based on the results of a survey of engineering, technical, manufacturing and industrial professionals who have influence on their company’s processes for buying products and services. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.