NuSpark Consulting

OCTOBER 24, 2011

From the B2B seller side, ‘beating the bushes’, ‘cold calling’, ‘hunting’… whatever you call it, is less and less effective. Replace ABC with ABH (Always Be Helping). LinkedIn and, increasingly, Google+ are the online platforms best suited to B2B commerce. If we’re seen as helpful and expert, they’ll approach us.

Social Media 100

Social Media Peer-to-peer Cold Calling Media 100

Writing on the Web

APRIL 18, 2011

But if you’re a busy professional, unless you have staff, you don’t have time for everything. ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Blog this on Blogger.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Hubspot

MAY 19, 2011

Tips for running successful webinars. Tips for Successful Webinars. Dan currently holds the HubSpot record for the most webinar attendees (in the neighborhood of 25,000 for this webinar ). Here are some important tips for planning, promoting, and hosting successful webinars: Leverage what you already have.

Social Media 28

Social Media Webinar Metrics Media Co-Registration 28

Industrial Marketing Today

SEPTEMBER 13, 2010

You should spend considerable amount of time in planning your strategy for effective lead scoring. This is where marketing automation software can be a big help. White papers: Without a question, this continues to be the most effective content to build your in-house list. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JULY 23, 2010

Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign. It shouldn’t be an afterthought because retrofitting SEO after the redesign is typically not very effective and usually costs more. One-size-fits-all site content will not help you engage.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

PureB2B

AUGUST 3, 2016

Blogs are also widely recognized as an excellent way to generate leads , and a huge help when it comes to achieving a robust bottom line. In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. Your Blog Should be Integrated into Your Main Website.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Industrial Marketing Today

MAY 26, 2010

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

APRIL 26, 2010

The old ways of pushing out content is no longer effective. Your business will grow.&# (See Content Marketing – The Ultimate Cheat Sheet ). Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Hubspot

JANUARY 24, 2012

But whether they're drafting an ebook , writing a blog post, or producing a webinar, they usually have different goals in mind for the content they're creating. Let's examine some of the most popular marketing content assets -- ebooks and whitepapers, webinars, and blog posts -- and how you should be measuring their success.

Top of Funnel 28

Top of Funnel ROI Landing Pages Lead Scoring 28

Hubspot

MAY 24, 2010

However, in order to build a successful blog , a blogger must stay committed, which is why Ali's tips to stay motivated come in handy. Marketing Takeaway: Success takes time, even with blogging. Chris Brogan discusses some of the features on LinkedIn he currently uses and why he thinks each of these features are effective.

Inbound Marketing 28

Inbound Marketing Blogger RSS Social Media 28

Industrial Marketing Today

JUNE 19, 2010

Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Brand awareness.

Top of Funnel 317

Top of Funnel Paid Search Agency Companies Marketing Automation Services 317

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. I hope it helps. The Benefits of Business Blogs for Marketing. Sure it was.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

PureB2B

AUGUST 3, 2016

Blogs are also widely recognized as an excellent way to generate leads, and a huge help when it comes to achieving a robust bottom line. In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. Your Blog Should be Integrated into Your Main Website.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Hubspot

JANUARY 25, 2012

Share on LinkedIn' '+1 This!') Follow Us on Twitter/Facebook/LinkedIn/Google+!') On the same day that your dedicated email send goes out, consider doing the following: Pull a particularly blog-appropriate excerpt from the ebook and post it on your blog with a call-to-action to download the full ebook. SEO and Blogging.

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

Hubspot

SEPTEMBER 27, 2013

Sure, you can create tons of content & have the most effective marketing strategy of all time, but all of it means nothing without being able to show some ROI for it. Use this Introduction to Inbound Marketing Analytics to find out how to measure and analyze all of your marketing efforts from email campaigns to blogging.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. By ‘we” I mean my 17-year old daughter who helped me a ton with the research. 63% of businesses do not have a recorded policy on content.

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Webbiquity

SEPTEMBER 25, 2018

What content marketing channel do B2B marketers pretty much all agree is highly effective? Those are among the many questions answered in the new report from B2B Marketing Zone, How B2B Marketing is Changing , and their recent webinar highlighting some of the key findings. Which tactics do they disagree about?

Work Management 251

Work Management B2B Marketing Marketing Management B2B Thought Leadership 251

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. According to SirrusDecisions research, the B2B buyer receives 20.3 per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MAY 14, 2010

This is particularly helpful if you are a components manufacturer and have a large inventory of parts. Help the design engineer select the exact part number by selecting critical parameters s/he needs. This kind of sales oriented marketing content is no longer effective.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Solution: Make more efficient use of tools like webinars and online meetings to bring together stakeholders who may be spread out all over the world. I agree with you that sales must adopt social media in order to be more effective these days. In today’s globalized world, geography and time zones are meaningless.

Social Media 60

Social Media Social Marketing Media Planning 60

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Once your event is created, invite your connections to attend.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Industrial Marketing Today

JULY 29, 2010

In addition, companies that reported using more sophisticated measures of ROI reported that their marketing efforts were highly effective and efficient at engaging than those not using financial metrics. Only 11% said they did not do any tracking, compared with 40% of marketers using only traditional metrics.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Leadspace

SEPTEMBER 14, 2019

If you’re working to ensure your business’s inbound marketing strategy is as successful as possible, there are a few tactics you won’t want to forget about. Check out our tips for marketing effectiveness so your inbound marketing team gets more bang for your buck. Create SMART inbound marketing goals. instantly. .

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Hubspot

JUNE 8, 2012

Whether it’s Facebook or Twitter, LinkedIn or Google+, a company’s online presence and brand is often enhanced through engagement and interaction on such social media sites. But the dozens of new social networks popping up each month leave many marketers and business owners in a state of analysis-paralysis.

Social Networks 28

Social Networks Paid Search Agency Word of Mouth Companies 28

Hubspot

APRIL 27, 2012

A good landing page will target a particular audience, such as traffic from an email campaign promoting a particular ebook, or visitors who click on a pay-per-click ad promoting your webinar. You can build landing pages that allow visitors to download your content offers (ebooks, whitepapers, webinars, etc.),

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Industrial Marketing Today

JUNE 3, 2010

Develop content templates – sometimes it helps to develop a template for creating new content. Retrofitting optimization is much harder and it isn’t as effective as creating content from the ground up that is optimized for carefully researched keywords and phrases. After all, what good is your redesigned website if no one can find it?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Marketing Insider Group

OCTOBER 11, 2021

Websites with blogs have 434% more search-engine indexed pages and 6x more revenue. They are the driving force behind a great content marketing strategy, and research has found that content marketing is more effective than any other tactic. Your company needs a blog, and we’ve created a step-by-step guide for making it succeed.

Paid Search Agency 297

Paid Search Agency Companies RSS Ad Frequency 297

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. link] Jack blogs are created so that they feature regular updates.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Valasys

FEBRUARY 17, 2020

Content distribution helps in expanding the reach of the pieces of content, which is one of the most important KPIs to measure the content marketing endeavors of the marketers. It can boost your brand awareness; help you collect loyal followers as well as can entice your readers to become customers. The ‘fit’ & intent-data.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

SmartBug Media

NOVEMBER 18, 2022

It’s about attracting consumers to support your business through campaigns—whether they’re informative, funny, or socially inspiring—and forming a connection with them by helping them find whatever they’re looking for. Webinar A webinar, short for “web seminar,” is an online presentation.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

KoMarketing Associates

SEPTEMBER 15, 2016

You may, for example, be looking for exposure and brand awareness in your industry and use your blog as a vehicle to help you get there. “Effective marketing initiatives have goals and measures of success,” says Lee Odden in a Top Rank Blog post. “Blogs as marketing and PR tools are no different. .

Internet Marketing 120

Internet Marketing Peer-to-peer Marketing Analytics Tools Lead Scoring 120

Webbiquity

OCTOBER 16, 2012

and LinkedIn is the “oldest” network, with 79% of users age 35 and older. Slashdot is almost 90% guys); LinkedIn is close to a 50-50 split; Twitter and Facebook are both about 40% male / 60% female; and women account for almost 90% of Pinterest users. 26% are on LinkedIn, 8% have a Facebook page and just 4% use Twitter.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. But never fear! Demand Wave.

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62

Hubspot

SEPTEMBER 26, 2013

This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. An individual or group of people usually maintains a blog. Business Blogging. Yes, let’s start this darn glossary already. A/B Testing. This is short for web log or weblog.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Flowtown is perfect for small and medium businesses ( see my review here ). My friend Kyle Lacy does a lot of consulting in this area, helping organizations with Rapleaf analyses.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153