Writing on the Web

MARCH 13, 2013

For small businesses, it’s often the owner or an employee who takes charge of producing and updating the website and blog content. If your content is written by someone who’s not a professional freelance writer and isn’t trained to effectively write for the web, it’s usually fairly obvious. And that can often be a poor decision.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Hubspot

JULY 13, 2010

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. But as a CEO, you don’t need to get caught up in the details of your company’s online marketing efforts. As a busy CEO, you likely don’t have much time. Why Online Marketing Is Important.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Writing on the Web

AUGUST 2, 2010

As a journalist-turned-psychologist, turned-online-content-marketer, you might imagine that these issues keep me up at night … or not! I believe this is important stuff for any professional who wants an effective online presence. Here’s what I see as an important shift in online marketing tactics.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Albacross

MARCH 19, 2019

Although warm contacts are usually the best way to start, the number of leads generated through online marketing far surpasses personal contacts exponentially. Advantages of Marketing Your Product on the Internet. The internet has created the most effective commerce model in history. Start a Blog.

Lead Generation 58

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 58

Writing on the Web

AUGUST 29, 2012

Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work? What are your online reading habits, blogs, websites, articles, videos, podcasts? Do you use social media like Facebook , Twitter or LinkedIn ?

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

SEPTEMBER 26, 2012

Enlist services like StumbleUpon, Tumblr, and Reddit to help spread your message. Handy hint : subscribe to ScribeSEOTool and learn how to optimize each blog post with a handy checklist!). It can be as simple as creating an email newsletter or making your blog accessible to RSS feeds. Use social media.

Traffic 100

Traffic Blogger RSS Opinions 100

Writing on the Web

JULY 15, 2010

It’s not how you do it, what matters is that you do it effectively. Just as print publications are changing, so is the Internet and the way people read, perceive, and process information online. I’ll do my best to help you learn a few tips, trends and tactics and have fun along the way. Blog this on Blogger.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

AUGUST 10, 2010

By the way, this doesn’t only apply to blog writing, but to other content marketing pieces and in general for web pages.). Attention is generally done more effectively by negative content. I write an award-winning blog that is on several best blog lists and have helped countless clients become better blog writers.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Go Beyond SEO

JULY 27, 2018

More and more people are looking to sites like LinkedIn and Facebook for reviews on firms and recommendations. That same survey found that 45 percent of all traffic to law firm websites is driven by LinkedIn, so posting on social media can only help you make connections. Lawyer Blogging.

Budget Programs 84

Budget Programs Work Management Planning Marketing Management 84

Writing on the Web

APRIL 18, 2011

But if you’re a busy professional, unless you have staff, you don’t have time for everything. ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Blog this on Blogger.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Webbiquity

FEBRUARY 10, 2011

10 SEO Tips To Get Your WordPress Blog Ranking Highly In The Search Engines by SEOheap. Helpful guidelines on plugins, post titles, pages, permalinks and pinging improve the search engine rank of and increase search traffic to your WordPress blog. 8 Effective SEO Techniques Every WordPress Blogger Should Use by BloggingPro.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Go Beyond SEO

JULY 27, 2018

More and more people are looking to sites like LinkedIn and Facebook for reviews on firms and recommendations. That same survey found that 45 percent of all traffic to law firm websites is driven by LinkedIn, so posting on social media can only help you make connections. Lawyer Blogging.

Budget Programs 68

Budget Programs Work Management Planning Marketing Management 68

Go Beyond SEO

JULY 27, 2018

More and more people are looking to sites like LinkedIn and Facebook for reviews on firms and recommendations. That same survey found that 45 percent of all traffic to law firm websites is driven by LinkedIn, so posting on social media can only help you make connections. Lawyer Blogging.

Budget Programs 60

Budget Programs Work Management Planning Marketing Management 60

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Hubspot

DECEMBER 20, 2011

Having trouble wrapping your head all the way around inbound marketing? Here's a list of ebooks that will help you solve that problem. The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Once your event is created, invite your connections to attend.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Industrial Marketing Today

MAY 26, 2010

Allocating online marketing in a broader and deeper fashion across multiple programs not only helps you connect with more potential buyers throughout the buy cycle, it helps prevent a key mistake that some marketers make: relying only on the ‘last click’ to determine which marketing programs are effective in bringing buyers to your company.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JULY 23, 2010

I’m sure you’ve read many times that engineers hate marketing/marketers and they want only the facts. Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign. One-size-fits-all site content will not help you engage. Is SEO a DiY (do-it-yourself) job?

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

OCTOBER 2, 2010

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. email campaigns per week, up from 15.4

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Hubspot

JANUARY 25, 2012

Share on LinkedIn' '+1 This!') Follow Us on Twitter/Facebook/LinkedIn/Google+!') On the same day that your dedicated email send goes out, consider doing the following: Pull a particularly blog-appropriate excerpt from the ebook and post it on your blog with a call-to-action to download the full ebook. SEO and Blogging.

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

Online Marketing Institute

MAY 18, 2010

It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. muhammadbutt The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions.[2]

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Online Marketing Institute

NOVEMBER 18, 2010

The truth is that if you are in the business of providing great value to your customers, or you are solving certain problems remarkably well, blogging will enable you to communicate this to your prospects in an effective, cheap and efficient way (if youre not providing great value then you shouldnt be in business at all).

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Industrial Marketing Today

SEPTEMBER 27, 2010

Social media and online marketing have forced the traditional salesperson to change his/her tactics like the rest of us but have not made them expendable. Achinta offers his industrial clients marketing for engineers by an engineer. { I agree with you that sales must adopt social media in order to be more effective these days.

Social Media 60

Social Media Social Marketing Media Planning 60

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

APRIL 3, 2013

Shortly thereafter, blogging saw a renewed resurgence when everyone began hyping the value of content creation which, of course, had already been around for hundreds of years in various incarnations. The Blog Post as the New Ad Unit. 2) Blog posts give you extended reach through social media. 7) Blog posts are easily spreadable.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Industrial Marketing Today

JUNE 3, 2010

Why does online marketing content cause so much angst? Develop content templates – sometimes it helps to develop a template for creating new content. Retrofitting optimization is much harder and it isn’t as effective as creating content from the ground up that is optimized for carefully researched keywords and phrases.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. By ‘we” I mean my 17-year old daughter who helped me a ton with the research. Marketing Charts ). But I paid her.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. How to Convert Readers into Clients on Your Blog , May 26, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

KoMarketing Associates

SEPTEMBER 15, 2016

Just remember, you’re not alone: 6.7MM people publish blogs on blogging websites and another 12MM write blogs using their social networks. You may, for example, be looking for exposure and brand awareness in your industry and use your blog as a vehicle to help you get there. What would you add to the list?

Internet Marketing 120

Internet Marketing Peer-to-peer Marketing Analytics Tools Lead Scoring 120

Webbiquity

OCTOBER 16, 2012

Is blogging coming back or trailing off? and LinkedIn is the “oldest” network, with 79% of users age 35 and older. Slashdot is almost 90% guys); LinkedIn is close to a 50-50 split; Twitter and Facebook are both about 40% male / 60% female; and women account for almost 90% of Pinterest users. Business Insider ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

MARCH 11, 2014

Compared to a normal Tuesday-to-Tuesday period on the blog, Content Marketing Week had: • Twice the normal number of total visits; • Five times the normal referral traffic from LinkedIn; • Four times the typical number of visits driven by Twitter; • Two times the average weekly visits from Facebook; and.

Enterprise Management 100

Enterprise Management Advertising Agencies Content Marketing Planning 100

Online Marketing Institute

MARCH 24, 2011

But if you’re looking to do more — establish your company’s executives as thought leaders in the industry, develop relationships with customers or gather feedback from prospects and clients — then a company blog is a much better choice. If you set up a blog, expect to dedicate time and resources.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

markempa

MARCH 2, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Its about helping the sales team achieve better results.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Flowtown is perfect for small and medium businesses ( see my review here ). My friend Kyle Lacy does a lot of consulting in this area, helping organizations with Rapleaf analyses.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. The survey generated over 270 responses from B2B marketers - and the results are in! There better be.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Like most questions in business, the answer is, “it depends,&# but I’d like to offer a couple practical ideas that might help you when this inevitably comes up at your company. The advantages of building a product on top of another company’s cloud marketing platform can be quite compelling. However, anyone that can open a.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

SEPTEMBER 5, 2019

He’s recently discussed how he raised money to grow his startup, how he used SEO to support that growth, and how content marketing has played a crucial role in NerdWallet’s success. It was his sister, who wanted to learn about the best credit card available in the market. How to Grow and Scale Your Startup Business on a Budget.

Startups 195

Startups Budget Programs Marketing Budget Tips 195