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11 Safeguards to Prevent Business Blogging Embarrassment


You just wrote an awesome blog post. It's well researched, it will help your audience, and the tone is spot on. No matter how remarkable the content of that blog article is, there are still countless things that could be wrong with your post. 11 Things to Do Before Publishing a Blog Post. You're (probably) not business blogging just for fun. Proimos.

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. The focus here is definitely on quantity.

9 Lead Generation Mistakes Marketers Need to Stop Making


For many businesses, the key to making sales is to first generate leads. Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else. But leads don't grow on trees.

Weekly Wrap-Up: February 24th

Savvy B2B Marketing

Terrific article on why CMOs have to step up and lead -- and how they can do so. Lead Capture: HP increases conversion rate 186% on email opt-in page via @ MarketingSherpa. 50 Qualities of the Best Business Blogs in the World by @TheSalesLion. Great overview of what makes these top business blogs rattle & hum. at least not if you want it to be an effective marketing tool. This post will help clue you in. It's Friday again - time to share all the best of the best from the blogosphere. See you on the other side! by @ lieblink.

Why Landing Pages Are an Indispensable Part of Marketing


Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. According to MarketingSherpa's Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business' homepage, not a special landing page. Landing pages , that's what!

Why You Should Consider Inbound BEFORE Your Next Site Redesign


First, a lot of the assets built through inbound -- a business blog, calls-to-action, landing pages -- are actually components that should be developed to align with the redesign. But the solution is simple, and it applies to all three above examples: introducing inbound marketing at this stage helps foster team alignment with the inbound strategy. And both are great! Yum.).

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4 Tried and True Marketing Automation Recipes for Better Email Nurturing


Much of email segmentation and lead nurturing is only made possible through marketing automation software and contacts databases. But even for those who have the software, finding the right lead nurturing strategy is a tough one. Workflow Recipe #1: Nurture Subscribers Into Leads. They want an un-intrusive and gradual way to get to know your content and your business.

101 Sure-Fire Ways to Make People Hate Your Marketing


and probably some leads. It'll help them hone their detective skills! Write really awesome content that people naturally want to share, but don't optimize that content for social sharing by adding sharing links to landing pages, blog articles, and ebooks to make it even remotely easy for them. 9) Post something to your Facebook business page every five minutes. Oh look!

The Ultimate Cheat Sheet for Expert Twitter Marketing


Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. In fact, companies that use Twitter generate 2x more leads than those that don't, and 42% of companies that use Twitter for marketing have acquired a customer through it. Promote your Twitter presence on your website/blog.