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| | INDUSTRIAL MARKETING TODAY
SEPTEMBER 20, 2010 [Business Blogging, Effective] B2B Lead Generation Using a Business Blog
Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. The focus here is definitely on quantity.
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NOVEMBER 23, 2011 [Business Blogging, Effective] 11 Safeguards to Prevent Business Blogging Embarrassment
You just wrote an awesome blog post. It's well researched, it will help your audience, and the tone is spot on. No matter how remarkable the content of that blog article is, there are still countless things that could be wrong with your post. 11 Things to Do Before Publishing a Blog Post. 1.) You're (probably) not business blogging just for fun. Proimos.
MARCH 10, 2016 | HUBSPOT
[Business Blogging, Effective] The Ultimate Dictionary of Marketing Terms You Should Know
SEPTEMBER 26, 2013 | HUBSPOT
[Business Blogging, Effective] The 45 Inbound Marketing Terms You Should Know [Glossary]
MAY 31, 2013 | HUBSPOT
[Business Blogging, Effective] Why You Should Consider Inbound BEFORE Your Next Site Redesign
APRIL 5, 2013 | HUBSPOT
[Business Blogging, Effective] 4 Tried and True Marketing Automation Recipes for Better Email Nurturing
FEBRUARY 11, 2013 | HUBSPOT
[Business Blogging, Effective] 101 Sure-Fire Ways to Make People Hate Your Marketing
NOVEMBER 13, 2012 | HUBSPOT
[Business Blogging, Effective] 5 Major Challenges Marketers Face (And How to Solve Them)
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NOVEMBER 13, 2012 [Business Blogging, Effective] 5 Major Challenges Marketers Face (And How to Solve Them)
Although we typically share similar goals, some marketers are stuck on lead generation , while others are having trouble converting leads into customers, and some just aren’t generating the traffic to their site they need in the first place. Just answer a few simple questions, and we’ll tell you exactly where you should focus your efforts to make your marketing more effective.
| | SAVVY B2B MARKETING
FEBRUARY 24, 2012 [Business Blogging, Effective] Weekly Wrap-Up: February 24th
Terrific article on why CMOs have to step up and lead -- and how they can do so. Lead Capture: HP increases conversion rate 186% on email opt-in page via @ MarketingSherpa. 50 Qualities of the Best Business Blogs in the World by @TheSalesLion. Great overview of what makes these top business blogs rattle & hum. at least not if you want it to be an effective marketing tool. This post will help clue you in. It's Friday again - time to share all the best of the best from the blogosphere. See you on the other side! by @ lieblink.
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MARCH 10, 2016 [Business Blogging, Effective] The Ultimate Dictionary of Marketing Terms You Should Know
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 24) Cost-per-Lead (CPL).
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SEPTEMBER 26, 2013 [Business Blogging, Effective] The 45 Inbound Marketing Terms You Should Know [Glossary]
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary. Blogging. Business Blogging. Lead Nurturing.
HUBSPOT | FRIDAY, APRIL 27, 2012 [Business Blogging, Effective] Why Landing Pages Are an Indispensable Part of Marketing
Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. According to MarketingSherpa's Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business' homepage, not a special landing page. Landing pages are the heart and soul of an inbound marketer's lead generation efforts, so why are they still so underutilized? And this isn't the only pathway through which a visitor can travel to convert into a lead. MORE >>
HUBSPOT | FRIDAY, APRIL 5, 2013 [Business Blogging, Effective] 4 Tried and True Marketing Automation Recipes for Better Email Nurturing
Much of email segmentation and lead nurturing is only made possible through marketing automation software and contacts databases. But even for those who have the software, finding the right lead nurturing strategy is a tough one. In our marketing at HubSpot, we drink our own Kool-Aid and use our own marketing automation software , and in doing so, we’ve uncovered a set of core lead and customer nurturing “recipes” that are especially effective at nurturing our visitors from prospects to leads to customers to evangelists. subscribers to your business blog). MORE >>
HUBSPOT | FRIDAY, MAY 31, 2013 [Business Blogging, Effective] Why You Should Consider Inbound BEFORE Your Next Site Redesign
First, a lot of the assets built through inbound -- a business blog, calls-to-action, landing pages -- are actually components that should be developed to align with the redesign. But the solution is simple, and it applies to all three above examples: introducing inbound marketing at this stage helps foster team alignment with the inbound strategy. Content creation is obviously a cornerstone of any company''s inbound marketing shift, and most companies start (smartly) with a business blog. And both are great! which do I do first? which way is better? Yum.). MORE >>
HUBSPOT | MONDAY, FEBRUARY 11, 2013 [Business Blogging, Effective] 101 Sure-Fire Ways to Make People Hate Your Marketing
and probably some leads. It'll help them hone their detective skills! 5) Make it difficult for people to share your content. Write really awesome content that people naturally want to share, but don't optimize that content for social sharing by adding sharing links to landing pages, blog articles, and ebooks to make it even remotely easy for them. And if they followed you, they must be ready to talk pricing, right? 9) Post something to your Facebook business page every five minutes. 10) Use your social media presence strictly for lead generation. Oh look! MORE >>
HUBSPOT | THURSDAY, SEPTEMBER 15, 2011 [Business Blogging, Effective] The Ultimate Cheat Sheet for Expert Twitter Marketing
Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. In fact, companies that use Twitter generate 2x more leads than those that don't, and 42% of companies that use Twitter for marketing have acquired a customer through it. To help ensure you're not missing out on any of Twitter's great marketing benefits , we've pulled together this ultimate cheat sheet to help turn you into a Twitter marketing expert. Promote your Twitter presence on your website/blog. MORE >>