Hubspot

FEBRUARY 23, 2021

within the same five-year span, podcasts have risen in popularity and surpassed blogs in searches. However, marketers still consider blogging a top marketing channel. At Foundation, blogging with intent has helped us generate millions of dollars in the pipeline for both us and our clients," says Simmonds.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

SmartBug Media

JANUARY 23, 2019

This action keeps search engines like Google busy. In fact, Google processes more than 336 million search queries in just one hour. That’s a lot of people looking for help. So how do you attract people looking for help relevant to your business? What’s an example of this in action?

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Webbiquity

MARCH 30, 2015

At the core of any successful blog is valuable content—helping readers solve a problem, increase their knowledge, work more effectively. But text alone isn’t enough; to really make a blog stand out, it needs to include compelling images as well. But a 1000-word blog post with a great picture to go with it?

Best Practices 100

Best Practices Copyright Domain High Quality Lead 100

ClearVoice

JUNE 24, 2021

Here are the current data points that help you make the most of your content marketing strategy. A HubSpot survey on content trends supports this general trend, reporting that 54% of consumers in the U.S., Top content marketing statistics and trends for 2021. Video marketing is still surging with audiences.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Hubspot

JULY 10, 2019

Effective marketing is difficult to get right. The biggest determinant of effective marketing, however, is your audience. By the end of this article, you’ll have a better understanding of B2B marketing, the most effective B2B marketing strategies, and how you can tap into and convert your business audience.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Hubspot

APRIL 5, 2018

Improve your website's SEO using Google Search Console. billion searches for information are made per day? But Google is more than just a search engine. In fact, there are numerous Google business tools in addition to its search engine that can be hugely valuable if you're a marketer. So much more.

Google 78

Google Adsense Tools Doubleclick 78

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Even worse: Your blog is published on a free blogging platform’s domain such as Blogger.com, WordPress.com, or TypePad.com.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Furthermore, some of these are virtually worthless for search (e.g. Fresh content. Clean code.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Webbiquity

FEBRUARY 8, 2011

Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Hubspot

OCTOBER 23, 2012

Most inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. Furthermore, how does that vary between B2B and B2C companies, and smaller and larger businesses? Wouldn't it be great to have some blogging benchmarks to go by?

Advertising Benchmark 28

Advertising Benchmark Business Blogging Business Landing Pages 28

Hubspot

DECEMBER 29, 2011

You've been reading up on search engine optimization, and have started applying the best practices to your website. This blog post (how meta is that?) Is blogging really effective? The average company that blogs generates 55% more website visitors, 97% more inbound links, and 434% more indexed pages.

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

Hubspot

NOVEMBER 23, 2011

You just wrote an awesome blog post. It's well researched, it will help your audience, and the tone is spot on. No matter how remarkable the content of that blog article is, there are still countless things that could be wrong with your post. You're (probably) not business blogging just for fun. Maybe some leads?

Business Blogging 28

Business Blogging PageRank Business Tagging 28

PureB2B

JUNE 13, 2017

As a customer, you’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats. It facilitates the increased adoption of various marketing automation software, allowing brands to grow more cost-effectively. In 1986, ACT! Social Media Marketing Software.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Hubspot

MARCH 28, 2019

This article will cover 7 ways to capture email leads, and we’ll also outline 7 lead capture tools to help you do it. The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. These are the types of popups I use on my own site, and we use them at HubSpot too.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Atomic Reach

JANUARY 3, 2019

According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search. Currently, among other initiatives, Pulizzi fundraises for the Orange Effect Foundation. Mark Schaefer - Speaker, Business Consultant, Author. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

PureB2B

JUNE 13, 2017

You’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats as a customer. It facilitates the increased adoption of various marketing automation software, allowing brands to grow more cost-effectively. In 1986, ACT!, Social Media Marketing Software.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

ClearVoice

MAY 26, 2022

Stuck on content ideas for your business? Do they need help using your product or service? Are they unsure about how to handle a problem that your business addresses? Are they searching for solutions just like what you sell? Maybe most of your business comes from referrals. Improve customer trust in your business.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Marketing Insider Group

SEPTEMBER 21, 2020

My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Key Takeaways: A company blog can play a key role in any business’s growth strategy.

Top of Funnel 317

Top of Funnel Paid Search Agency Companies Marketing Automation Services 317

PureB2B

AUGUST 3, 2016

Blogs are also widely recognized as an excellent way to generate leads , and a huge help when it comes to achieving a robust bottom line. In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. Establish Your Position as a Thought Leader.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

LeadSquared

NOVEMBER 24, 2015

Advanced search on Twitter would help. They are doing well so I think it would help. Running ads on Facebook would also help. Apart from that, you have HubSpot, Infusionsoft, Marketo, Salesforce and several others. We can’t track it effectively right now but let’s hope that Facebook gives us some way.

Paid Content 52

Paid Content FAQ Webinar Metrics Advertising Agencies 52

Hubspot

JANUARY 20, 2021

But then, vlogging evolved into what we know it as today: a sustainable income source for influencers and an effective content marketing tool for brands. To get your answer, head to YouTube, put your keywords in the search bar and go through the videos on the results page. So, how do you start vlogging? We’ll cover that and more here.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Webbiquity

MAY 10, 2011

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Industrial Marketing Today

APRIL 26, 2010

The old ways of pushing out content is no longer effective. Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Hubspot

DECEMBER 20, 2011

Here's a list of ebooks that will help you solve that problem. The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. Introduction to Search Engine Optimization. 2) Convert.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Hubspot

MARCH 10, 2014

Luckily, you''re not the first person to start blogging. So I thought I''d share some of the things I wish I knew when I first started blogging for HubSpot five years ago. Hopefully it will help extinguish some of the anxiousness you''re feeling about "the unknown.". What I Wish I Knew Before I Started Blogging.

Paid Search Agency 28

Paid Search Agency Blogger Hubspot Lead Scoring 28

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. By ‘we” I mean my 17-year old daughter who helped me a ton with the research. 63% of businesses do not have a recorded policy on content.

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Hubspot

JULY 16, 2012

If you're an inbound marketer, you're probably already on board with the idea that business blogging is an effective way to generate leads. And you probably also know that you can increase your blog's ability to generate leads if you also promote it in social media -- the more exposure the better, right?

Social Media 28

Social Media Paid Search Agency Generation Companies 28

PureB2B

AUGUST 3, 2016

Blogs are also widely recognized as an excellent way to generate leads, and a huge help when it comes to achieving a robust bottom line. In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. Establish Your Position as a Thought Leader.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Online Marketing Institute

NOVEMBER 18, 2010

The truth is that if you are in the business of providing great value to your customers, or you are solving certain problems remarkably well, blogging will enable you to communicate this to your prospects in an effective, cheap and efficient way (if youre not providing great value then you shouldnt be in business at all).

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Hubspot

APRIL 19, 2012

When chatting with marketers, one of the most common questions we hear at HubSpot is regarding "first touch" versus "last touch" attribution in marketing analytics. Understanding how attribution works will help you understand which of your marketing efforts are actually generating results. Before we begin, first a definition.

Multi-Touch Attribution 28

Multi-Touch Attribution Analytics Conversion Marketing Analytics Tools 28

Hubspot

NOVEMBER 17, 2011

These results are consistent with HubSpot's 2011 State of Inbound Marketing report, which found that inbound marketing is far more cost effective than traditional, outbound methods. Businesses who predominantly leveraged inbound methods observed a 62% lower cost per lead than outbound companies. Business Blogging.

Online Lead Generation 28

Online Lead Generation Lead Generation Paid Search Agency Banner Ads 28

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. HubSpot customers can easily track this metric using the Sources tool (pictured below). Where is the traffic to your blog coming from?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Hubspot

JULY 13, 2010

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. Instead, it is your job to understand how the costs, results and data surrounding online marketing impact the overall health and performance of your business. View more presentations from HubSpot Internet Marketing.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. I hope it helps. The Benefits of Business Blogs for Marketing. Sure it was.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Hubspot

MARCH 19, 2012

On the contrary, we believe many marketers are able to integrate a paid search strategy with their organic search strategy quite well. There has been a long-standing rumor that bidding on search terms can help you improve your organic search rankings for those terms, as well.

PPC 28

PPC Paid Content Paid Search Agency Lead Ranking 28

Marketing Insider Group

DECEMBER 6, 2021

Blogs should be prominent and easy to find on your website. Visual content is an effective way to make ecommerce blog articles more engaging and shareable. Outsourcing content creation can help you save money and build a more impactful blog. Why do ecommerce brands need a blog? Search engine rankings.

eCommerce 247

eCommerce Work Management Marketing Management Lead Scoring 247