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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

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Best Lead Generation Methods and Strategies

Albacross

Although warm contacts are usually the best way to start, the number of leads generated through online marketing far surpasses personal contacts exponentially. The internet has created the most effective commerce model in history. Using the Internet effectively, however, gives you unlimited possibilities for success.

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11 Safeguards to Prevent Business Blogging Embarrassment

Hubspot

You just wrote an awesome blog post. It's well researched, it will help your audience, and the tone is spot on. No matter how remarkable the content of that blog article is, there are still countless things that could be wrong with your post. You're (probably) not business blogging just for fun. Maybe some leads?

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Why Landing Pages Are an Indispensable Part of Marketing

Hubspot

Landing pages are much too critical to the success of your lead generation efforts to sweep under the rug, and here's why. First, let's start with a simple definition: A landing page is a web page that allows you to capture a visitor's information through a lead-capture form (AKA a conversion form).

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The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. An individual or group of people usually maintains a blog. Business Blogging. A conversion path is a series of website-based events that facilitate lead capture.

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9 Lead Generation Mistakes Marketers Need to Stop Making

Hubspot

Need help diagnosing your website's lead gen issues? The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. 9 Lead Generation Mistakes Marketers Need to Stop Making.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 4) B2B (Business-to-Business). For example, Google and Oracle are primarily B2B companies.