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The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. An individual or group of people usually maintains a blog. Business Blogging. A conversion path is a series of website-based events that facilitate lead capture.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 6) Blogging. An individual or group of people usually maintains a blog. 1) A/B Testing.