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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

The chart below from a research study done by Forrester illustrates this point very clearly. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. Get Engineers Can Sell white paper now.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Parametric part number search – in addition to the standard word search tool on your website, build a parametric search application. This is particularly helpful if you are a components manufacturer and have a large inventory of parts. This kind of sales oriented marketing content is no longer effective.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. By ‘we” I mean my 17-year old daughter who helped me a ton with the research. 63% of businesses do not have a recorded policy on content.

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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

And people come -- they find your content in search results and in their social media feeds. Recapturing audience attention to turn lookers into leads is an effective marketing tactic, and if you''re not doing it, you''re leaving money on the table. Creative & Effective Remarketing Bid Strategies. About Ad Fatigue.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Online blog needs various marketing methods to get converted into big business. Search Popularity.

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Need Some B2B Blogging Inspiration? Check Out These 10 Companies

Hubspot

In their B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends report, the Content Marketing Institute and MarketingProfs found that 76% of B2B marketers still make blogs a part of their content marketing strategy. The company encourages readers to use its blog feed to ensure they get new content the minute it goes live.

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9 Tips to Take Your Blog Content from Average to Awesome

Single Grain

There’s no real formula for success, although a checklist and a bunch of tools can work as a support system for time-starved content creators to help ensure that what they're writing is awesome. Here are tips to create some smashing blog content. Dive Deeper: Should a Blog Post Focus on One Keyword or Multiple Keywords for SEO?

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