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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

This is particularly helpful if you are a components manufacturer and have a large inventory of parts. Help the design engineer select the exact part number by selecting critical parameters s/he needs. The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill.

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Need Some B2B Blogging Inspiration? Check Out These 10 Companies

Hubspot

In their B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends report, the Content Marketing Institute and MarketingProfs found that 76% of B2B marketers still make blogs a part of their content marketing strategy. The company encourages readers to use its blog feed to ensure they get new content the minute it goes live.

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Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

We’ve all created our own personal filters to help us sort through the mess to find content we consider valuable and, most important, relevant to our interests. Great B2B Marketing Stats (in a GREAT format!) - CK’s B2B Blog , June 13, 2010 As marketers, data, statistics and factoids are our friends. Why Email Testing?