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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

This is particularly helpful if you are a components manufacturer and have a large inventory of parts. Help the design engineer select the exact part number by selecting critical parameters s/he needs. This feature is very useful if you are serving the architectural and builder communities.

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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

Recapturing audience attention to turn lookers into leads is an effective marketing tactic, and if you''re not doing it, you''re leaving money on the table. Creative & Effective Remarketing Bid Strategies. Increase the effectiveness of search engine optimization (SEO) and content marketing. Getting Started With Remarketing.

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The Sales Game Has Changed: Here's How to Adapt

Hubspot

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. Salespeople are being invited into the buying process much later, are expected to present and propose, and then wind up chasing the business. Here's how they are doing it: 1) Utilize the nuanced features of LinkedIn.

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12 Social Media Tools for B2B Pre-Event Marketing

Online Marketing Institute

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective. Leave a Reply Click here to cancel reply.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. By ‘we” I mean my 17-year old daughter who helped me a ton with the research. 63% of businesses do not have a recorded policy on content.

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Need Some B2B Blogging Inspiration? Check Out These 10 Companies

Hubspot

In fact, "best in class" marketers ranked blogs as being "most effective" compared with other tactics like case studies, videos, and webinars. In the spirit of celebrating the B2B blogs out there, here are 10 brands that have mastered the art of blogging, and a look at the unique features and strategies that set them apart.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

The following are the top items from featured sources based on social signals. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Facebook Insights. Let’s face it.