Remove keyword url
article thumbnail

How to Setup Your Company Blog For Success

Marketing Insider Group

Your optimal layout will depend on your industry and what exactly you want your blog to help you accomplish. A B2B consulting company would likely want case studies displayed prominently on their blog page, while design firms would be more focused on including feature images to highlight past work. Create Article Page Template.

article thumbnail

Creating Quality Content in 2019 (For Search Engines and People)

Moz

Do keyword research. Keywords are the words and phrases typed into search engines. Which keywords do your buyer personas use? If you’re looking for a place to get started when doing keyword research, then check out Moz’s Keyword Explorer. Form a long-tail keyword. Which are associated with your industry?

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

6) Blogging. An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. 7) Business Blogging. This is short for web log or weblog.