Anything Goes Marketing

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Warning to Businesses: Blogs are a Means to Self-Promotion

Anything Goes Marketing

Beware - blogs can be used to tell the entire world about what your company has recently accomplished or how you screwed up but made it right. My five year old niece proudly displayed to her whole family the new gap in her mouth where her baby tooth used to be. Tags: business blog blogging.

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How to Improve Your Email Newsletter

Anything Goes Marketing

A while back I wrote about the concept of a " blogletter " that combines a newsletter and a blog. In fact, many newsletters will display the number of comments that an article has right in the email (you can see the example I provided from the Globe & Mail )! You allow people to comment on your newsletter articles. Marketing Sherpa.

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Old Spice, New Marketing Strategy

Anything Goes Marketing

Old Spice: Blogs at Their Best Here's what I liked about this blog: It's a real blog because I could leave a comment which made me happy. This follows the interactive philosophy of blogs which allows people to post information and others to respond. It's not like a normal site that just displays information.

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Drive Web Traffic or Drive Loyalty?

Anything Goes Marketing

Mini USA has just come up with a brilliant campaign in which custom messages on billboards are displayed to Mini owners as they drive by. You can even display quotes and facts and figures about the company. PS: I would like to point out one blogger, Easton Ellsworth , who was very encouraging to me when I first started blogging.

Loyalty 100