Business Blogging and Digg - B2B Marketing Zone

Writing Better Content: An Emotional Pathway

Writing on the Web

SEPTEMBER 22, 2010

Scarcity , urgency, fear of consequences. Step #5 is emotional in tone, evoking scarcity and urgency, where you ask for readers to take action. Blog this on Blogger. Neutral , rational, logical, analysis of facts. Curiosity , desire , imagination. Objections , reasons why and why not. Sharing personal stories works well here.

Urgency Marketing

Urgency Marketing Digg Content Case Study

The Brain Science of Online Persuasion

Writing on the Web

AUGUST 2, 2010

Motivate action with fear, scarcity, urgency. Ah, yea, verily… and as Shakespeare would say, and there’s the rub … Blog this on Blogger. They: Grab attention through outrageous headlines and images. Appeal to basic human wants, desires. Tell a story of one person. Use emotional hot buttons. Use persuasion triggers.

Trigger Marketing

Trigger Marketing Copywriting Digg Urgency Marketing

B2B Marketing Zone

Writing Better Content: An Emotional Pathway

The Brain Science of Online Persuasion

Webinars

Stay Connected